Hamartia Antidote
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Well it has started..the 1st of over 500 locations
Amazon has brought its cashierless Just Walk Out technology to a Whole Foods store for the first time, allowing customers to shop and leave the store with their items without having to interact with any kind of cashier. The revamped store opened on February 23rd in Washington, DC’s Glover Park neighborhood, where there’s been a Whole Foods store for over 20 years.
Although Amazon has been operating cashierless grocery stores in increasingly large Amazon Go and Amazon Fresh-branded stores, this is the first time it’s bringing the technology to a Whole Foods store. Amazon bought the grocery chain for $13.7 billion in 2017, but until now the brand’s integration with Amazon has been more minimal, consisting of discounts and free delivery for Prime subscribers.
The store can also use a palm scan to identify you. Image: Amazon
At 21,500 square feet, the Whole Foods location isn’t the largest store to use Amazon’s cashierless technology (there’s a 25,000 square foot Amazon Fresh store with Just Walk Out tech in Bellevue, Washington, for example). But it shows Amazon’s confidence in its technology that it’s willing to bring it to a preexisting store that doesn’t have Amazon in its name. Amazon declined to comment to The New York Times on whether it plans to add the technology to all Whole Foods stores.
According to a NYT reporter who visited the store, the Whole Foods features Amazon’s palm-recognition technology for entry alongside more typical QR codes. The store still has a number of employees staffing various counters who also explain how the cashierless technology works. The store also leans into self-service, like offering a bread-slicer for customers to slice their own loaves. Customers can also choose self-service checkouts if they don’t want to use Just Walk Out.
Amazon opens first Whole Foods equipped with cashierless technology
To a 21,500 square foot store in Washington, DC.
www.theverge.com
Amazon has brought its cashierless Just Walk Out technology to a Whole Foods store for the first time, allowing customers to shop and leave the store with their items without having to interact with any kind of cashier. The revamped store opened on February 23rd in Washington, DC’s Glover Park neighborhood, where there’s been a Whole Foods store for over 20 years.
Although Amazon has been operating cashierless grocery stores in increasingly large Amazon Go and Amazon Fresh-branded stores, this is the first time it’s bringing the technology to a Whole Foods store. Amazon bought the grocery chain for $13.7 billion in 2017, but until now the brand’s integration with Amazon has been more minimal, consisting of discounts and free delivery for Prime subscribers.
At 21,500 square feet, the Whole Foods location isn’t the largest store to use Amazon’s cashierless technology (there’s a 25,000 square foot Amazon Fresh store with Just Walk Out tech in Bellevue, Washington, for example). But it shows Amazon’s confidence in its technology that it’s willing to bring it to a preexisting store that doesn’t have Amazon in its name. Amazon declined to comment to The New York Times on whether it plans to add the technology to all Whole Foods stores.
According to a NYT reporter who visited the store, the Whole Foods features Amazon’s palm-recognition technology for entry alongside more typical QR codes. The store still has a number of employees staffing various counters who also explain how the cashierless technology works. The store also leans into self-service, like offering a bread-slicer for customers to slice their own loaves. Customers can also choose self-service checkouts if they don’t want to use Just Walk Out.
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