Saturday, December 02, 2006
Indian music sliding down popularity charts: survey
ISLAMABAD: The Pakistani music has increased in popularity in the past half a decade, challenging the exclusive hold of Indian music on Pakistani listeners, according to results of a recent Gallup, Pakistan, survey.
The survey showed that Indian music in Pakistan had been steadily decreasing in popularity over the past 25 years, while Pakistani music had gained a significant amount of new listeners. However, Indian songs still enjoy considerable popularity in Pakistan, the survey revealed. According to the survey results, over one-thirds (37 percent) of the Pakistani population preferred Indian music over any other, while one-fourths (19 percent) of them listened to only Pakistani songs and 38 percent people liked to listen to both Pakistani and Indian songs.
The survey has been conducted by Gallup, Pakistan, for a number of times since 1980, showing that exclusive preference for Indian music was at its highest, 54 percent, in 1980, which declined to 50 percent in 2000, before dropping to 37 percent in the 2006 survey.
The ratio of people who only listened to Pakistani music nearly doubled from 27 percent to 42 percent during 1980 to 2000. However, it dropped significantly to 19 percent in 2006, showing an increasing trend of listening to both Pakistani and Indian music. Gallup analysts said that greater access to Indian music through cable, satellite TV channels had blurred the distinction between Indian and Pakistani music and created the trend of listening to both, rather then exclusively preferring any of them.
The survey was conducted by Gallup, Pakistan, affiliated with Gallup International, and was based on a sample of over 1,200 people living in various urban areas of all four provinces. The sample population was statistically selected to cover people from all age groups and income and educational levels.
http://www.dailytimes.com.pk/default.asp?page=2006\12\02\story_2-12-2006_pg7_49
Indian music sliding down popularity charts: survey
ISLAMABAD: The Pakistani music has increased in popularity in the past half a decade, challenging the exclusive hold of Indian music on Pakistani listeners, according to results of a recent Gallup, Pakistan, survey.
The survey showed that Indian music in Pakistan had been steadily decreasing in popularity over the past 25 years, while Pakistani music had gained a significant amount of new listeners. However, Indian songs still enjoy considerable popularity in Pakistan, the survey revealed. According to the survey results, over one-thirds (37 percent) of the Pakistani population preferred Indian music over any other, while one-fourths (19 percent) of them listened to only Pakistani songs and 38 percent people liked to listen to both Pakistani and Indian songs.
The survey has been conducted by Gallup, Pakistan, for a number of times since 1980, showing that exclusive preference for Indian music was at its highest, 54 percent, in 1980, which declined to 50 percent in 2000, before dropping to 37 percent in the 2006 survey.
The ratio of people who only listened to Pakistani music nearly doubled from 27 percent to 42 percent during 1980 to 2000. However, it dropped significantly to 19 percent in 2006, showing an increasing trend of listening to both Pakistani and Indian music. Gallup analysts said that greater access to Indian music through cable, satellite TV channels had blurred the distinction between Indian and Pakistani music and created the trend of listening to both, rather then exclusively preferring any of them.
The survey was conducted by Gallup, Pakistan, affiliated with Gallup International, and was based on a sample of over 1,200 people living in various urban areas of all four provinces. The sample population was statistically selected to cover people from all age groups and income and educational levels.
http://www.dailytimes.com.pk/default.asp?page=2006\12\02\story_2-12-2006_pg7_49
