Adam WANG SHANGHAI MEGA
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Redmi Company under the Xiaomi Group officially changed its name to Redmi and operates as an independent subsidiary of Xiaomi Group
2019-01-03 15:12:02
https://www.toutiao.com/a6642164871951548941/
Xiaomi Group announced today that Redmi officially changed its name to Redmi and established an independent subsidiary. Lu Weibing, former president of Gionee, will become the head of the Redmi. In response to questions from netizens, Lei Jun said that the Xiaomi brand could be better by separating Xiaomi from the Redmi and developing them in different directions. Redmi company focuses on the ultimate price/performance ratio and focuses on the e-commerce market. It is reported that Lei Jun has been interested in setting Redmi as an independent brand and establishing an independent company. In the future, Redmi of Xiaomi will be positively PK Huawei Honor.
Xiaomi, Redmi officially separated! Xiaomi is away from the "price/performance" label
2019-01-03 12:44:06
https://www.toutiao.com/a6642126750107042311/
In the field of thousand- yuan machine, Redmi and Charm Blue used to be the two leading brands. Even last year, Charm Blue took the lead and became the main pillar of Meizu company. It also frequently reported that Charm Blue will be independent, and from the charm The packaging of the blue part of the product can also be seen, the new logo of Charm Blue has been made. But the end result is that Charm Blue is not only independent, but also taken over to the head office and disappears. But Redmi, an old rival, is quietly independent today.
Xiaomi Mobile officially announced that the new release of Redmi will be held on January 10. After Redmi's independent reason, Lei Jun replied on Weibo: "Separate Xiaomi and Redmi, each in different directions, can make the Xiaomi brand better. Redmi focuses on the most cost-effective, mainly in the e-commerce market. Xiaomi focuses on high-end and New retail." In fact, the positioning has not changed, Redmi focused on the volume, Xiaomi focused on shaping the brand.
Moreover, after Xiaomi's efforts began in the year before, Xiaomi's low-priced products and Redmi products frequently coincided with guilt, which is believed to be one of the reasons why Lei Jun is determined to separate the two.
Do you think Redmi will be more fierce after independence, will there be a flagship product with the highest price? Is there a big move?
2019-01-03 15:12:02
https://www.toutiao.com/a6642164871951548941/
Xiaomi Group announced today that Redmi officially changed its name to Redmi and established an independent subsidiary. Lu Weibing, former president of Gionee, will become the head of the Redmi. In response to questions from netizens, Lei Jun said that the Xiaomi brand could be better by separating Xiaomi from the Redmi and developing them in different directions. Redmi company focuses on the ultimate price/performance ratio and focuses on the e-commerce market. It is reported that Lei Jun has been interested in setting Redmi as an independent brand and establishing an independent company. In the future, Redmi of Xiaomi will be positively PK Huawei Honor.
Xiaomi, Redmi officially separated! Xiaomi is away from the "price/performance" label
2019-01-03 12:44:06
https://www.toutiao.com/a6642126750107042311/
In the field of thousand- yuan machine, Redmi and Charm Blue used to be the two leading brands. Even last year, Charm Blue took the lead and became the main pillar of Meizu company. It also frequently reported that Charm Blue will be independent, and from the charm The packaging of the blue part of the product can also be seen, the new logo of Charm Blue has been made. But the end result is that Charm Blue is not only independent, but also taken over to the head office and disappears. But Redmi, an old rival, is quietly independent today.
Xiaomi Mobile officially announced that the new release of Redmi will be held on January 10. After Redmi's independent reason, Lei Jun replied on Weibo: "Separate Xiaomi and Redmi, each in different directions, can make the Xiaomi brand better. Redmi focuses on the most cost-effective, mainly in the e-commerce market. Xiaomi focuses on high-end and New retail." In fact, the positioning has not changed, Redmi focused on the volume, Xiaomi focused on shaping the brand.
Moreover, after Xiaomi's efforts began in the year before, Xiaomi's low-priced products and Redmi products frequently coincided with guilt, which is believed to be one of the reasons why Lei Jun is determined to separate the two.
Do you think Redmi will be more fierce after independence, will there be a flagship product with the highest price? Is there a big move?