Watch: You might want to join the Gods in wearing headgear after watching this

[ashok mourya]

Globally, nearly 1.3 million people die in road crashes each year, which on an average is 3,287 deaths a day, according to the Association for Safe International Road Travels. In India, according to Save Life Foundations, 1214 road accidents take place everyday. India Head Injury Foundation has come up with a video to increase awareness on wearing helmets, and this time, they have sought the blessing of the Gods to do so.
The video, which has been created by Ogilvy and Mather, aims at reducing the number of deaths, injuries or disabilities caused by road accidents.

 

[Khalid Newazi]

Replace cars with bicycles for short distance travel, I never seen people die because of bicycle accident.

 

[ashok mourya]

Replace cars with bicycles for short distance travel, I never seen people die because of bicycle accident.

Check how wearing helmet can protect you

 

[Khalid Newazi]

Check how wearing helmet can protect you

No Motorcycle, bicycle all the way.

 

[livingdead]

No Motorcycle, bicycle all the way.

we dont have wide enough roads to have bikes as transport. bikes travel slowly, hence hog more road bandwidth.

 

[Khalid Newazi]

we dont have wide enough roads to have bikes as transport. bikes travel slowly, hence hog more road bandwidth.

Bicycles take less space than a sedan, 5 people with 5 different bicycles occupy less space than cars. We could use buses for medium distance and trains for longer distance.

Anyway I shouldn't be promoting the use of bicycles as I myself don't know how to ride one, although I can ride horses.

 

[livingdead]

Bicycles take less space than a sedan, 5 people with 5 different bicycles occupy less space than cars. We could use buses for medium distance and trains for longer distance.

Anyway I shouldn't be promoting the use of bicycles as I myself don't know how to ride one, although I can ride horses.

thats not true.. less so when you compare their speeds. Bikes hog more road...

 

[Khalid Newazi]

thats not true.. less so when you compare their speeds. Bikes hog more road...

Nah, this picture will help understand

 

[ashok mourya]

No place for cyclist in Indian roads

 

[Khalid Newazi]

No place for cyclist in Indian roads

That's cute, try Bangladesh. It's a sin to ride a bicycle in Bangladesh roads and you will be punished through execution by either a bus or truck driver.

 

[livingdead]

Nah, this picture will help understand

very rarely people just stand on road.. lolz... road is a shared commodity, faster you go, less you hog the road.
you are comparing bikes of average speed 15 km/h with motorcycle with average speed of 40 km / h

 

[Khalid Newazi]

very rarely people just stand on road.. lolz... road is a shared commodity, faster you go, less you hog the road.
you are comparing bikes of average speed 15 km/h with motorcycle with average speed of 40 km / h

Yes but during traffic, they don't move, they stand still and why does traffic jams happen? Because there are too many cars.

 

[livingdead]

Yes but during traffic, they don't move, they stand still and why does traffic jams happen? Because there are too many cars.

nobody gets injured during traffic jam, its the fast moving vehicle we are talking about. Replacing fast moving vehicle with slower one surely causes more traffic jam, because they hog the whole bloody road.
which is why you should remove cute rickshows from dhaka.

your solution seems to be lets get cycles and jam the whole city. Thats selfish.

 

[ashok mourya]

That's cute, try Bangladesh. It's a sin to ride a bicycle in Bangladesh roads and you will be punished through execution by either a bus or truck driver.

The bicycle industry in India - pedal for a green earth

India produces approximately 10% of the world annual bicycle production, which is estimated at 125 Million units.

The annual domestic demand of bicycles in India is approximately 10 million units out of which around 2.5 million units is a government demand for the various welfare schemes. Exports out of India are largely to Africa and the less developed economies and negligible to western markets...
s in the domestic bicycle industry are Hero Cycles, TI, Avon & Atlas with 40%, 22% & 17% & 10% of share of volume respectively. Most cycles manufactured & sold in India are in the low price bracket of Rs. 2,500 to 3000

The market for the premium or the lifestyle bikes targeted towards the lifestyle consumer is just about emerging. The definition of high end bikes it self is changing. Earlier the high-end bikes were considered as those selling between Rs. 5000 to 8000. However now with global brands moving into the country this definition is also changing with price-points starting from Rs.15000 to as high as a few lakhs!

Not only are the price points changing but even definition of the segment are. Hitherto, cycles were simplistically segmented into gents, ladies, kids and high end. But now the lifestyle bikes are being segmented in line with the global trend that is based on their usage. There are Road bikes, Mountain bikes, Tourers, Hybrids, BMX’ to name a few. Virtually all the big names are present in the country like Giant, Trek, Merida, and Canondale etc.

The demand for these cycles at this stage is very limited but is set to grow at a frenetic pace in future. While the mass-market segment is experiencing a sluggish growth of between 4-6% annually the premium & lifestyle segment is growing at a CAGR of over 30%. The market size for the lifestyle cycles is estimated at not more than 0.25 million units annually but its only time that this segment will form an important part of the industry

India is second largest manufacturer and third largest exporter of cycles in the world.

 

[Khalid Newazi]

The bicycle industry in India - pedal for a green earth

India produces approximately 10% of the world annual bicycle production, which is estimated at 125 Million units.

The annual domestic demand of bicycles in India is approximately 10 million units out of which around 2.5 million units is a government demand for the various welfare schemes. Exports out of India are largely to Africa and the less developed economies and negligible to western markets...
s in the domestic bicycle industry are Hero Cycles, TI, Avon & Atlas with 40%, 22% & 17% & 10% of share of volume respectively. Most cycles manufactured & sold in India are in the low price bracket of Rs. 2,500 to 3000

The market for the premium or the lifestyle bikes targeted towards the lifestyle consumer is just about emerging. The definition of high end bikes it self is changing. Earlier the high-end bikes were considered as those selling between Rs. 5000 to 8000. However now with global brands moving into the country this definition is also changing with price-points starting from Rs.15000 to as high as a few lakhs!

Not only are the price points changing but even definition of the segment are. Hitherto, cycles were simplistically segmented into gents, ladies, kids and high end. But now the lifestyle bikes are being segmented in line with the global trend that is based on their usage. There are Road bikes, Mountain bikes, Tourers, Hybrids, BMX’ to name a few. Virtually all the big names are present in the country like Giant, Trek, Merida, and Canondale etc.

The demand for these cycles at this stage is very limited but is set to grow at a frenetic pace in future. While the mass-market segment is experiencing a sluggish growth of between 4-6% annually the premium & lifestyle segment is growing at a CAGR of over 30%. The market size for the lifestyle cycles is estimated at not more than 0.25 million units annually but its only time that this segment will form an important part of the industry

India is second largest manufacturer and third largest exporter of cycles in the world.

Yeah, but how many bicycles do Indians use?