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The eventual success of The Legend of Maula Jatt may be a story on its own`

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Maula Jatt is the highest grossing film from the Indian subcontinent at UK box office in 4 years:


Five weekends in and The Legend of Maula Jatt is still going strong — strong enough to seat itself atop the peak of success. The movie is reportedly the highest grossing film from the Indian subcontinent at the UK box office in the past four years.

According to British film publication Screen Daily, Maula Jatt, released by Moviegoers Entertainment, accumulated £44,149 (Rs11.5 million) on its fifth weekend. Its performance has dropped considerably lower than many competitors as its run continues at 54.6 per cent, bringing the film to almost £1.3m (Rs340 million). That’s more than the £1.26m (Rs329 million) of this year’s Indian title Ponniyan Selvan: I.

The Legend of Maula Jatt
has become the highest grossing Punjabi film globally — according to its official Instagram account, the film made $7.8 million (Rs1.7 billion) at the worldwide box office within four weeks of its release.

The movie has also outgrossed Bollywood films RRR starring Ram Charan, Alia Bhatt and Ajay Devgn, Akshay Kumar’s Ram Setu and Sidharth Malhotra’s Thank God at the UK box office despite having a lower screen count compared to the Bollywood ones.

The film released across cinemas worldwide on October 13. It is a reboot of the 1979 cult classic Maula Jatt, reimagining Punjab’s own superhero for a world audience. The cast includes Fawad and Mahira Khan, Humaima Malick, Hamza Ali Abbasi, Gohar Rasheed, Faris Shafi and Ali Azmat.
 
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Fawad Khan starrer The Legend of Maula Jatt sets new record by making $9m at the worldwide box office


The film made $3.58 million at the domestic box office and $5.37 million internationally.

<p>Photo: Maula Jatt Official /Instagram</p>

Photo: Maula Jatt Official /Instagram

Bilal Lashari’s The Legend of Maula Jatt hit screens worldwide on October 13 and ever since, the film has been soaring at the box office. The Punjabi-language action-drama starring Fawad Khan, Hamza Ali Abbasi, Mahira Khan and more has been doing well at the box office, despite competing with new releases, and has now hit all-time high by making $8.95 million at the worldwide box office.

On Monday, the official account of the film announced that the film “smashed” records by setting a “new mega milestone for the Pakistani cinema” and making making $8.95 million at the worldwide box office.

According to the post, The Legend of Maula Jatt made $3.58 million at the domestic box office and $5.37 million internationally. With this new total, the film produced by Ammara Hikmat and Asad Khan becomes the very first Pakistani film to have made $8.95 million in collections.

The film continues its box office run both domestically and internationally but given the business of the film, it is most likely going to surpass their recent achievement in a matter of few days.

The official account also teased that an uncut version of The Legend of Maula Jatt will hit theatres on December 2 in the UK.

The Legend of Maula Jatt is a reboot of the 1979 cult classic Maula Jatt, reimagining Punjab’s own superhero for a world audience. The film also stars Humaima Malick, Gohar Rasheed, Faris Shafi, Ali Azmat, Raheela Agha, Babar Ali, Saima Baloch, Shafqat Cheema, Nayyar Ejaz and Resham.
 
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'The Legend of Maula Jatt' to release in India on December 30: reports​

Several Indian publications report that Pakistan's biggest offering is set to screen in the country's Punjab region

December 23, 2022


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Is Bilal Lashari's magnum opus, The Legend of Maula Jatt finally releasing across the border? Well, it is certainly being reported as such. Several Indian publications report that Pakistan's biggest offering is set to screen in the country's Punjab region. However, it is pertinent to mention that the makers are yet to confirm or deny the news.

A source told Bollywood Hungama, “The Legend Of Maula Jatt will be released in India on December 30, 2022. It’ll be the last major release to hit Indian screens. It was released in Pakistan and elsewhere in the world on October 13, 2022, and it has crossed the Rs. 200 crore mark at the worldwide box office. It is the first film from Pakistan to achieve this feat. Hence, a lot of people in India, especially the fans of the lead cast, are looking forward to seeing the film, and it can have healthy box office numbers.”

The source also continued, “Zee Studios is mainly looking at releasing The Legend Of Maula Jatt in Delhi-NCR and Punjab. This is because it’s a Punjabi film and will have the maximum chance in the Northern belt. A clear decision on this aspect will be taken later on.”
 
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'The Legend of Maula Jatt' set to become first Pakistani film to release in India in over a decade​

The last film to have hit commercial Indian cinemas was Shoaib Mansoor's 2011 offering, Bol

Entertainment
December 28, 2022


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There's no stopping Bilal Lashari's The Legend of Maula Jatt. The highest-grossing Pakistani film of all time is now all set to release in India on Friday, reported India Today. The magnum opus, starring Indian fan favourites, Fawad Khan and Mahira Khan, has minted over Rs 220 crores at the box office worldwide.

While earlier there were rumours of Bilal's iconic movie to be screened in India's Punjab, an Indian entertainment company, INOX Leisure, has seemingly confirmed to bring The Legend of Maula Jatt to India. “It will be played in Punjab and a few theatres in Delhi in INOX where there are Punjabi speaking people,” Rajender Singh Jyala, chief programming officer, INOX Leisure Ltd, told PTI.
 
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Indian media reports that Raj Thackeray’s political party MNS had warned cinema-hall owners against screening the movie.

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Pakistani blockbuster The Legend of Maula Jatt, starring Fawad Khan and Mahira Khan, due to release in India on December 30 has run into rough weather, The Indian Express said on Friday.

A spokesperson for multiplex chain INOX said, “The distributor has conveyed that the release of the film in India has now been postponed indefinitely, and we have not been given any new date or the reason for stalling the release.”

Zee Studios had acquired the distribution rights of the film, which was to have a limited release in Delhi and Punjab. Zee Studios did not respond.
 
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6 lessons filmmakers can take home from the release and execution of 'The Legend of Maula Jatt'​


Every step and misstep in Maula’s arena can prove to be a stepping stone for Pakistani cinema

Rafay Mahmood
January 05, 2023

Happy new year to everyone who is reading this piece! I hope all your misfortunes turn into lessons and all your fortune brings you humility and confidence that you can do this. There is something that ends up working for everyone at some point in time and perhaps this year was the year when Pakistani cinema finally found its footing. Or perhaps the way The Legend of Maula Jatt (TLOMJ) and Joyland made space for their arrival is truly unique.

We’ll focus on TLOMJ for now and we’ll talk about Joyland when it brings the Oscar home. Yes, it will, call me a fake pundit who sits on an Indian TV transmission to predict India’s great victory in the Champion’s Trophy final and ends up drawing all the hate, but it will bring an OSCAR home!

Now, coming back to Bilal Lashari’s best work yet, we must realise that apart from opening new avenues and possibilities for Pakistani cinema, his film also resolved a number of teething issues that our storytelling and exhibition system were facing. So much so that every step and misstep in Maula’s arena can prove to be a stepping stone for Pakistani cinema only if we are ready to introspect and unlearn.
Here are a few important lessons:

Non-holiday releases

TLOMJ became the first film to cross Rs100 crore at the Pakistani box office this New Year’s and Rs250 million globally, the number would have been achieved earlier had Nueplex and Nadeem Mandivwalla not locked horns in the same spirit as Maula and Noori. And it was a non-holiday release. It was neither released on any of the Eid Festivals nor was it released on August 14 or a possible Pakistan Day weekend: it was released in October, where world over, it’s just the right time after summer releases to go to cinemas before it gets too cold or stormy.

If you are a Pakistani filmmaker and more importantly, a Pakistani filmmaker who has the confidence to attract Pakistani and desi audiences abroad then you should get out of this fight for the Eid release. Teefa in Trouble proved this formula wrong in 2017 and TLOMJ has thrown this formula into the garbage five years later.

Content is king

In the first week of Maula’s release, I received a call from a well-known filmmaker who excitedly said, “Sir, the cartel has been outplayed.” For a moment I couldn’t figure out what he was trying to say and neither was it that time of the night when you get such troubling calls from celebs, but what he was referring to were the cinema owners.

Every film producer has faced at least a hiccup or two when releasing their film in Pakistan because those who control the hardware (multiplexes) also control the slotting of the film and the share the distributor and producers are going to get out of it. Mind you, none of these shares are fixed, and if they are, then they are fixed to favour the exhibitor and the producer is eventually left with no choice but to comply with it or bare losses.

In the case of TLOMJ, Nueplex and a few other cinemas didn’t play the film for the first two weeks accusing the distributor of unfair pricing and while they remained adamant on their ‘principles’, their stance actually backfired as the film did humongous business everywhere else. It’s for the first time that you see cinema owners being controlled by the game and not being the game themselves… and you know why: Content is king!

Story is emperor

So far the Pakistani films that have found mainstream success don’t have a discernible story from many of their fellow releases. There’s an unspoken formula that would somehow be executed with a lot more snappiness and Karachi jokes in a Nabeel Qureshi film and a lot more intensity of folkloric emotion in a Khalilur Rehman Qamar offering.


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Eventually, they come out of the same closet and go back to a typical mostly pre-decided Eid viewer. Now to break that ceiling you can’t just really keep building up on Bollywood’s legacy or bandwagon-ing on contemporary discussions like women empowerment and corruption. You need to actually think out of the box and write every film to baptise a new set of audiences instead of just preaching to those already converted. That doesn’t obviously absolve Maula of its own fair share of storytelling and story blunders but it offers you a template.

Aim for the stars don’t rely on them

I have written this in a couple of different places and by now the industry and more importantly, the investors should acknowledge the fact that stars alone are definitely going to sink your ship. You have to give them something to play with and something to deliver on, or else you’ll only get average films such as Bin Roye, Main Hoon Shahid Afridi, Ho Mann Jahan, Ghabrana Nahi Hai, Actor in Law and the list of such Pakistani films goes on. The good part is that even TLOMJ reflects that we are at the cusp of polishing our visual treatment and language of films and if others can take a leaf out of Lashari’s book, they would end up giving both stars and the audiences something with a longer shelf life. I am particularly happy for Mahira Khan for a star of her scale, glamour and presence always deserved something that also taps into her skillset.

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In retrospect, it also means that a polished story with a solid backbone and no stars is bound to give you a good, although much smaller cinematic experience, Wajahat Rauf’s Parde Mein Rehne Do is a good example of that.

Pakistani cinema is neither Bollywood nor Iranian cinema

The first time I asked this question it was aimed at Adnan Malik who was speaking at one of the many KLF sessions that usually end up caving into past nostalgia. I asked him that Pakistan is located at the center of such exciting forms of storytelling even if we disregard our utter cultural disconnect with China, so how do you see the identity of Pakistani cinema shaping up, to which he responded that Pakistani cinema would end up thriving on ‘social drama’, implying we’ll get the best of both Iran and Bollywood.

Malik’s words stand true with every other mainstream film revolving around or at least relying on some sort of a social issue in order to stay with the audiences, but there has been no deliberate or let alone good attempt at forging a unique identity for Pakistani cinema than The Legend of Maula Jatt. Yes, Malik has all the right to be concerned about the masculine ideals this film rides on but that doesn’t take away from how much it stands outs from what we have seen and watched so far.

Invest in the trailer, not promotions

There was nothing special about The Legend of Maula Jatt's promotions. They pretty much did what all films have done i.e reaction videos, games, appearance in selected talk shows and that’s about it. The fascinating thing was that the fan interactions with the publicity material were all about how they are going to react after watching the film and not really what in that piece of promotion makes them go and watch the film.

Some publicists might say that all promotions rely on similar strategies but I personally don’t think there was any PR strategy to make the audiences flock to cinemas, the audience was so sure and so were the makers that they will show up in cinemas that the strategy was just to make Fawad Khan and Mahira’s faces relevant again and not as such the film.

You can disagree as much as you like but TLOMJ’s trailer, like the Waar trailer, was so well-edited and presented that it was good enough to fill the cinema houses on its own. That’s because it was one of the trailers that firstly didn’t give the plot away and yet managed to make its entire spectrum of emotions felt in a few minutes, and it also gave you a glimpse of what you can exactly expect to watch in the cinemas. The second reason has to be a driving force behind why so many people watched the film multiple times.
 
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'The Legend of Maula Jatt' now screening for Rs300 in select cinemas

BR Life & Style
March 20, 2023
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The blockbuster movie, 'The Legend of Maula Jatt', can now be screened at a new lower price of Rs300, from March 20 to April 20 to celebrate 25 weeks in cinemas. The news was announced by members of the cast on Sunday.

Mirza Gohar Rasheed, who plays Maakha Natt, announced the news on Instagram, over the weekend.

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The shows will be screened at multiple locations across several cities, including Karachi (Atrium Cinemas, Cinepax Cinemas,), Hyderabad (Cinepax Cinemas), Lahore (Prince Cinema, Cinepax Cinemas), Islamabad (Centaurus Cineplex, Cinepax Cinemas), alongside shows in Gujranwala, Sialkot, Faisalabad, Gujrat, and Rawalpindi.

'The Legend of Maula Jatt', is the most successful Pakistani movie of all time with record box-office revenues, crossing the Rs2 billion mark, to date.

Earlier this month, the film's props were auctioned for charity in Toronto, Canada, with one of the 80 gandasa props used in the movie fetching $50,000.

Directed by Bilal Lashari, the movie took a decade to make and opened worldwide on October 13, 2022, to rave reviews by both critics and fans.

The film features Fawad Khan and Hamza Ali Abbasi in lead roles, along with Humaima Malick, Mahira Khan and Rasheed.

In an earlier interview with CNN, Fawad Khan noted how he was happy to see the Pakistani film industry come so far.

"I hope it keeps continuing like that. It's been very long since the second coming for the industry and for it to actually reach so far and wide across the globe."
 
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‘The Legend of Maula Jatt’ slated for unprecedented international re-release:

  • Pakistan's blockbuster movie is slated for re-release across 15 sites in the UK, seven in the US and another two in the UAE on April 21
BR Life & Style
April 20, 2023

‘The Legend of Maula Jatt,’ Pakistan’s highest grossing film of all time, is getting an unprecedented theatrical re-release in key international markets, reported Variety on Wednesday.

Theatrical releases for South Asian films are rare due to satellite and streaming rights being assigned after the standard window for their theatrical releases, the report added.

Bilal Lashari’s blockbuster is slated for re-release across 15 sites in the UK, seven in the US and another two in the UAE on April 21.

To date, the film’s total box-office take has amounted to $13.8 million worldwide across 500 screens, making it the highest grossing Pakistan-made and Punjabi-language film, as well as the top South Asian film in the UK from 2018 to 2022.

It grossed more than five times Pakistan’s previous box office star, ‘Jawani Phir Nahi Ani 2’.

In addition, producer Brian Adler, also known for visual effects for ‘Avengers: Endgame,’ ‘Avatar: The Way of Water,’ ‘Venom’ and ‘Ad Astra,’ has come on board as an executive producer.

The film has also had a cultural impact with its merchandise continuing to sell worldwide.

A replica of the ‘gandasa’ featured in the film raised over $50,000 at a charity auction in Toronto last month.

An art exhibit in Pakistan’s largest cinema multiplex is also showcasing props, weapons, behind-the-scenes memorabilia and miniature models to celebrate the film’s success.

Produced by Ammara Hikmat’s Encyclomedia and Lashari Films, the film is a reboot of Yunus Malik’s 1979 cult classic ‘Maula Jatt’.

The story revolves around the legendary rivalry between local hero Maula Jatt, played by Fawad Khan, and Noori Natt, played by Hamza Ali Abbasi, the leader of a brutal gang. Both Khan and Abbasi have garnered critical acclaim for their performances.

Mahira Khan plays Mukkho, a fiery village woman who is Maula Jatt’s romantic interest.

Of the new developments, Hikmat said: “It’s hard to believe that ‘The Legend of Maula Jatt’ is getting a re-release after months of its initial release but I’m absolutely thrilled for audiences to rediscover the film. It’s a testament to the enduring power of cinema to enchant and captivate even in the face of the digital revolution,” she was quoted as saying by Variety.

Lashari added: “I’m incredibly grateful for the love and support our film has received from fans around the globe. It’s been an incredible journey and I’m thrilled for everyone to have another chance to experience the magic, heart and camaraderie that we poured into this epic story.”

Pranab Kapadia, founder of Moviegoers Entertainment, the overseas distributors for ‘The Legend Of Maula Jatt,’ added: “We are absolutely delighted to witness history in the making. Never before has any [Pakistan] film re-released within six months of its original release”, Variety quoted him as saying.

“Thanks to the love of audiences across the globe and support from our exhibition partners, ‘The Legend of Maula Jatt’ continues to set box office records.”
 
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25 days to prep, six days to shoot: Bilal Lashari details final showdown between Maula, Noori​

The mastermind behind Pakistan's grandest offering details the last fight sequence in an exclusive chat

Rida Lodhi
September 20, 2023

KARACHI: The Legend of Maula Jatt has been nothing short of a sweet reward in a drought that had been the Pakistani cinema. The film, which has gone on to become the highest-grossing local film to date with over Rs400 crore global earnings, has been lauded by fans and critics for its exceptional cast, nail-biting plot and praise-worthy cinematography.

Bilal Lashari, the mad genius behind this magnum opus, had a vision he brought to life oh-so-spectacularly. With the right ensemble cast and a better team behind the masterpiece, the filmmaker has managed to work through the complexity of his creative power and emerged the victor on the other end.


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The latest proof of his brilliance is The Legend of Maula Jatt's recent nod at the US stunt awards for the final dust-up scene between Hamza Ali Abbasi's Noori Nath and Fawad Khan's Maula Jatt. The film readies to go head-to-head with worldwide competition at the Taurus World Stunt Awards. While acquiring the title of the highest-grossing Pakistani film was undoubtedly an impressive feat, the list grows with this nomination under the Best Fight category.

Lashari, the mastermind behind Pakistan's grandest offering, details the final fight sequence in an exclusive chat with The Express Tribune. The final showdown between Maula and Noori was the first scene the filmmaker shot for the film. "It's been quite a while since I thought about this,"

Lashari told me over the phone. "Fawad and Hamza prepped for around 20-25 days with our stunt coordinator, Ian Van Temperley. Ian helped our actors with difficult moves in the scene, such as flips. We shot the final scene of the film for five to six days and completed it."


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Adding on, Lashari commented, "See, the action scenes take quite a bit of time, and we needed to get this right." The director added he always wanted a mindblowing all-out fight in the film. "A strong fight sequence is sort of an item number for any action film, you know," he commented. "While there were other fight scenes in the film, my vision to have an elaborate one as Maula Jatt's showdown was for it to be more choreographed - like a well-synched dance."


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Furthering his thoughts, Lashari commented, "It's almost shot like that because there's a certain rhythm between the pair's intensity. The rivalry is very visible." Detailing the cinematography,

Lashari remarked, "There's elaborate camerawork; the idea is grander and presented in larger-than-life frames. At the same time, we didn't want it to be staged; we tried keeping it as real as possible. The cameras we used in these were hand-helds and steady cams, as well as detailed visual effects. The sound also plays an imperative role when it comes to nailing a shot. Any action scene is made impactful with the correct sound effects and we made sure that was added."


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The local nomination stands against Everything Everywhere All at Once and The Gray Man, amongst others. The Taurus World Stunt Awards are a yearly celebration of the achievements of stunt performers from film industries across the world. Since their debut in 2001, the deciding committee for the ceremonious awards have been known to hold the highest standards in terms of recognition.

Held in Los Angeles every year, past winners in the Best Fight category have been major Hollywood blockbuster films such as Once Upon a Time in Hollywood, Kingsman, Fast and Furious 6, Inception, and The Avengers, with local cinema sensation The Legend of Maula Jatt joining the race to earn its rank in the impressive listing.

About The Legend of Maula Jatt

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The acclaimed film, which was released in October of 2022, evidently shows no signs of slowing down, gaining a momentum seen like no other locally produced offering in just its initial weeks of release.

Proof of this lies in the fact that the movie is known to have become the highest-grossing Punjabi film of all time at the global box office in the fourth week of its release after already acquiring the titles of the highest-grossing Pakistani film and the second-highest-grossing film in the UK for the year 2022 as well as the most-watched South Asian film in Norway.


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The Legend of Maula Jatt was released in 25 different territories with 500+ screens - making it one of the biggest releases to come out of Pakistan. The phenomenal response to the film has led to full house screenings across the world and queues outside cinemas, with exhibitors continuously scheduling additional screenings to meet consumers’ demands. Such has been the adulation for the film that standing ovations have been recorded at cinemas globally. The number of screens for the movie is increasing every day.

A reboot of Yunus Malik’s 1979 cult classic Maula Jutt, the film is a re-telling of the story of the rivalry between Maula Jatt and Noori Natt. Directed by Lashari and produced by Ammara Hikmat, The Legend of Maula Jatt also stars Mahira Khan, Humaima Malick, Mirza Gohar Rasheed, Faris Shafi, Ali Azmat, Nayyer Ejaz, Shafqat Cheema, Raheela Agha, Zia Khan and Saima Baloch.
 

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