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Telephones Overtake Population in Sri Lanka

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Telephones Overtake Population in Sri Lanka

Sri Lanka’s telephone density rose to 100.8 lines per 100 persons in 2010 showing that fixed and mobile connections had overtaken the population.

Telephone density rose from 86.6 in 2009 in a country with a population of 20.6 million, according to data published by the Central Bank. Two decades ago in 1990 Sri Lanka’s teledensity was one line per 100 persons.

Mobile phone users grew 20.9 percent in 2010 to 17.2 million. Industry analysts say owners of more than one mobile subscriber identity module (SIM) is growing as there are no restrictions on use of SIMs, removable cards that store mobile phone identification data.

By owning multiple SIMs, cost conscious subscribers can get the benefits of different packages.

Headline penetration by end-2010 was recorded at 83 percent of population for mobile phones and 17 percent of population for fixed phones, according to Central Bank data.

Fixed access wireline, which had slumped in 2009, recovered to grow 2.9 percent to 897,000. Wireless fixed access phones grew 4.3 percent to 2 million 674,000.

Fierce competition

Global rating agency Fitch, in a latest report cited Sri Lanka’s mobile industry as one of the most competitive markets in the Asia‐Pacific region, with five operators competing for a total addressable population of 21 million.

The three larger mobile operators - Dialog, Mobitel and Etisalat controlled about 82 percent of subscriber market share at end-2010.

As of December 2010, the mobile market was dominated by Dialog with a subscriber market share of 39 percent, followed by Mobitel with 23 percent, Etisalat at 20 percent, Airtel at 11 percent, and Hutch with 07 percent.

Another recent growth sector has been broadband, both mobile and wireline. A key reason for the expansion in the wireline sector has been broadband data.

Etisalat was the latest entrant to the Sri Lanka's broadband market with a radiowave network capable of 2G, 3G and 4G ready.

Data showed that internet connections including mobile broadband has grown 79.2 percent to 430,000 in 2010.

Lanka Business Report
 
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The telephony revolution that lifted world off its feet today makes it more accessible for friends, family and business persons reach out to people on the other side of the world. Europe phone card, calling card Sri Lanka, calling card from Italy are all normal phrases that companies use to advertise customized products.
 
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