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Tata Nano will be assembled and sold in Pakistan

if u want, buy EUROPEAN VERSION CALLED NANO PIXEL

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Well no offense but this concept looks strikingly similar to IQ from Toyota. That is also a concept art probably a vray render therefore it might just be a fan generated artwork. Anyways nano will always be an interesting concept as two wheelers are always life threatening.
 
India's Tata Nano, 'the world's cheapest car,' struggles to move ahead
By Emily Wax
Washington Post Staff Writer
Monday, January 3, 2011; 1:13 PM

NEW DELHI - When the Tata Nano - known as the world's cheapest car - zipped out of factories in 2009, it was praised as an example of Indian innovation in cost-cutting. It quickly became a cult hit, with its own Facebook travelogue journal and fast-selling counterculture T-shirts.

But today, sales are so slow that the $2,200 Nano is barely seen on Indian roads. This tiny car has big problems.

At the top of the list are safety concerns. About half a dozen Nanos have burst into flames, with fires starting in the exhaust or electrical systems, since April 2009.

The podlike vehicle dubbed "the people's car" has also suffered from what critics call poor marketing and competition from a flood of slightly more expensive cars made by companies such as General Motors India and Maruti Suzuki. Those companies have launched aggressive campaigns aimed at India's growing young families and call-center workers, with claims that their cars are better made and more reliable.

Then there's the low sticker price, which was predicted to be Nano's selling point. But it has also contributed to its downfall.

For India's newly middle class, owning a car is the ultimate sign of status, and the Nano is synonymous with something cheap, said Ashish Masih, assistant editor of India's edition of What Car? Magazine.

"It's seen as a poor man's car," said Masih. "People don't want to take that image along with them. If they change that feeling, sales might pick up again."

Many of the top-selling automobiles fall into a sweet spot of under $7,000, industry experts say.

With the spread of new suburbs, an increasing number of highways and a youthful working population, India is the second-fastest-growing market for car sales in the world after China. The original vision for the Nano was that it would put the dream of car ownership within reach of India's emerging middle class, which has about 300 million people.

But at the Nano factory in India's western state of Gujarat, about 7,000 cars are parked in the open, and just 509 cars were sold from the plant to dealers in November, according to the Society of Indian Automobile Manufacturers.

The lagging interest in the Nano comes at a time when India's auto industry as a whole is enjoying record sales, with a reported a 33 percent growth from April to October 2010, compared to the same period in 2009, according to a study by SIAM.

Tata Motors is trying to revive the Nano's fortunes. Debasis Ray, head of corporate communications for the company, said it has launched a comprehensive marketing push and added a free four-year manufacturer's warranty.

Because of the fires, Tata is asking customers to bring in their Nanos so the company can correct any problems. Tata is careful not to classify it as a recall, and says that problems are not widespread.

The company is also launching nationwide training clinics about the car, along with a rural television campaign. There are now about 70,000 Nanos on the country's roads.

"For thousands of customers, particularly in the hinterlands, who do not own cars, entering this category is a significant decision," Ray said. "The good news is our customer satisfaction studies with current Tata Nano owners indicate that over 80 percent are satisfied or very satisfied with the car. We have a lot of confidence in the Nano."

Some customers agree.

Vanessa Able, a travel writer and photographer, drove a Nano across India and wrote a Facebook blog, the Nano Diaries, about her adventures. Her Nano had only minor problems - a few flat tires on some of India's more rutted roads.

"I was really drawn by the idea that India was making this affordable car that has so much potential in terms of the way it reflects the changes that were happening in India socially and economically, " Able said.

But part of the challenge now for the Nano may be correcting the image of the "world's cheapest car" for ordinary Indians.

Shushank Sharma, 22, a computer operator who lives in Gurgaon, a sprawling suburb of New Delhi, said he had a choice between a Nano and a two-wheeler motorbike, which was around the same price. He bought the bike, which is also seen as better at weaving through India's chaotic traffic.

"I don't like the way the Nano looks to people and it's all about the look," Sharma said. "I take the bike to work. But if I have to go hang out with my friends or go for a marriage, then I prefer a car. But I would prefer to sit at home if I have to go in a Nano."

Special correspondent Ayesha Manocha contributed to this report.
 
Aramsogo said:
India's Tata Nano, 'the world's cheapest car,' struggles to move ahead
By Emily Wax
Washington Post Staff Writer
Monday, January 3, 2011; 1:13 PM

NEW DELHI - When the Tata Nano - known as the world's cheapest car - zipped out of factories in 2009, it was praised as an example of Indian innovation in cost-cutting. It quickly became a cult hit, with its own Facebook travelogue journal and fast-selling counterculture T-shirts.

But today, sales are so slow that the $2,200 Nano is barely seen on Indian roads. This tiny car has big problems.

:lol: Tata ironed out the issues long back, the Nano is selling like hot cakes now.

Tata Nano sales rebound on warranty financing

Heck Tata's are trying to double production to keep up with the demand

Business Line : Companies News : Tata Motors to double Nano production as sales gather speed

13 Apr 2011
The revival in sales of the Nano in the last four months has encouraged Tata Motors to double production plans for the small car by up to 20,000 units a month this fiscal. In March, the Nano sold 8,707 units, nearing its all-time peak of 9,000 units sold in July last year.

Last time I heard the Chinese Geely was desperately trying to copy the Nano, without much success ;)

Buri nazar wale tera muh kaala ;)
 
^^^^
I knew some Chinese genius will jump in this thread showing his super-intellect by posting usual crap. BTW had he tried a bit harder to Google around he would have known that Nano sales has gone up to 10000/month in April 2011 which is like 184% jump over April'2010. That shows the confidence people have gained over time on the car.

Come'n Guys, you can do better then this!!!!!!!!!!!!! In the end this is a good endeavor and I wish it to succeed. Building healthy business relations will bring peace and stability in the region.
 
Good development. My only concern is whether Pakistani populace will buy it knowing that this is made in India?

consumer animosity, anyone?
hmmm now that will be something to watch...trade of cotton or rice or sugar between two countries is something different.By the time these goods hit the market,nobody can tell the goods are from India or Pakistan.But Nano comes with a symbol that it is Indian.I really don't know at this point about how people will react.Only time can tell.
But,definitely a brave venture by Tata and other stakeholders from Pakistani side.A real positive step that will not only ease some tension between the two nations...Bilateral trade is the key.
 
i would be more interested in chinese companies coming in and offering something new for the middle class in pakistan. im sure it will be cheap in terms of price and it will create a competition for the current companies working in pakistan. Infact there are some chinese vehicles already on the roads but they are just imported, i would like some local assembled ones, Small cars and specially the ones which are fuel efficient and low cost in maintenance is what people normally like here.
 
toyota-iq-uk.jpg

05414a5e7byc-opt.jpg


Well no offense but this concept looks strikingly similar to IQ from Toyota. That is also a concept art probably a vray render therefore it might just be a fan generated artwork. Anyways nano will always be an interesting concept as two wheelers are always life threatening.

They dont look a like and PIXAL isnt rendered. Its for real.




India's Tata Nano, 'the world's cheapest car,' struggles to move ahead

It's gaining momentum..

Tata Nano sales cross 10,000 per month mark
 
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^^^well it's still a concept car right? Car manufacturers go crazy when they exhibit concept cars. But someone claimed it was the production model in europe which isn't true. With its panoramic roof ,front wind shield and low profile tyres I don't think that pixel concept would materialize being a nano. As the the core concept is making cheap cars for the masses .
 
i would be more interested in chinese companies coming in and offering something new for the middle class in pakistan. im sure it will be cheap in terms of price and it will create a competition for the current companies working in pakistan. Infact there are some chinese vehicles already on the roads but they are just imported, i would like some local assembled ones, Small cars and specially the ones which are fuel efficient and low cost in maintenance is what people normally like here.

I will be unhappy if I was Pakistani, Pakistan offer China a very low tarriff to send equipment from China to Pakistan, compared to India.

Plus India and Pakistan market and landscape is similar.

Then again Pakistan are pro-chinese, so they wont care about economy and jobs. Even if China does make a factory, they will hire more Chinese compared to Tata hiring Indians.
 
^^^well it's still a concept car right? Car manufacturers go crazy when they exhibit concept cars. But someone claimed it was the production model in europe which isn't true. With its panoramic roof ,front wind shield and low profile tyres I don't think that pixel concept would materialize being a nano. As the the core concept is making cheap cars for the masses .

I have already told him that. The car that is to be sold to Europe is the Europa.

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You were saying concept art, fan generated artwork, etc.
 
Tata Nano is an utter garbage from quality point of view..Pakistan has its own electric car which is supposedly doing well...

before even test drive u judged the quality,
excellent!!
but europians like it dont knw why Pakistani members try to criticise any innovation from India,
 
Well if it does make it across the border and does not get stuck up in politics, i would definitely want to buy one. By the way any Indians on this forum who drive one of these?
 
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