From Syrian jihadist leader to rebel politician: How Abu Mohammed al-Jolani reinvented himself
Mina Al-Lami
Jihadist Media Specialist, BBC Monitoring
AFP
Abu Mohammed al-Jolani spoke to supporters at the Umayyad Mosque in Damascus hours after the overthrow of Bashar al-Assad
Syrian rebel leader Abu Mohammed al-Jolani has dropped that nom de guerre associated with his jihadist past, and been using his real name, Ahmed al-Sharaa, in official communiques issued since Thursday, ahead of the fall of President Bashar al-Assad.
This move is part of Jolani's effort to bolster his legitimacy in a new context, as his Islamist militant group, Hayat Tahrir al-Sham (HTS), leading other rebel factions, announces the capture of the Syrian capital, Damascus, solidifying its control over much of the country.
Jolani's transformation is not recent, but has been carefully cultivated over the years, evident not only in his public statements and interviews with international outlets but also in his evolving appearance.
Once clad in traditional jihadist militant attire, he has adopted a more Western-style wardrobe in the past years. Now, as he leads the offensive, he has donned military fatigues, symbolising his role as the commander of the operations room.
But who is Jolani - or Ahmed al-Sharaa - and why and how has he changed?
The IS-Iraq link
A 2021 PBS interview with Jolani revealed that he was born in 1982 in Saudi Arabia, where his father worked as an oil engineer until 1989.
In that year, the Jolani family returned to Syria, where he grew up and lived in the Mezzeh neighbourhood of Damascus.
Jolani's journey as a jihadist began in Iraq, linked to al-Qaeda through the Islamic State (IS) group's precursor - al-Qaeda in Iraq and, later, the Islamic State of Iraq (ISI).
After the 2003 US-led invasion, he joined other foreign fighters in Iraq and, in 2005, was imprisoned at Camp Bucca, where he enhanced his jihadist affiliations and later on was introduced to Abu Bakr al-Baghdadi, the quiet scholar who would later go on to lead IS.
In 2011, Baghdadi sent Jolani to Syria with funding to establish al-Nusra Front, a covert faction tied to ISI. By 2012, Nusra had become a prominent Syrian fighting force, hiding its IS and al-Qaeda ties.
Reuters
Abu Bakr al-Baghdadi sent Jolani to Syria to establish Al-Nusra Front
Tensions arose in 2013 when Baghdadi's group in Iraq unilaterally declared the merger of the two groups (ISI and Nusra), declaring the creation of the Islamic State of Iraq and the Levant (ISIL or ISIS), and publicly revealing for the first time the links between them.
Jolani resisted, as he wanted to distance his group from ISI's violent tactics, leading to a split.
To get out of that sticky situation, Jolani pledged allegiance to al-Qaeda, making Nusra Front its Syrian branch.
From the start, he prioritised winning Syrian support, distancing himself from IS's brutality and emphasising a more pragmatic approach to jihad.
Joining al-Qaeda
In April 2013, al-Nusra Front became al-Qaeda's Syrian affiliate, putting it at odds with IS.
While Jolani's move was partly an attempt to maintain local support and avoid alienating Syrians and rebel factions, the al-Qaeda affiliation ultimately did little to benefit this effort.
It became a pressing challenge in 2015 when Nusra and other factions captured Idlib province, forcing them to co-operate in its administration.
Reuters
Jolani rebranded al-Nusra Front as Jabhat Fatah al-Sham in 2016. The following year it became Hayat Tahrir al-Sham
In 2016, Jolani severed ties with al-Qaeda, rebranding the group as Jabhat Fatah al-Sham and later as Hayat Tahrir al-Sham (HTS) in 2017.
While initially appearing superficial, the split revealed deeper divisions. Al-Qaeda accused Jolani of betrayal, leading to defections and the formation of Hurras al-Din, a new al-Qaeda affiliate in Syria, which HTS later crushed in 2020. Members of Hurras al-Din, however, have remained cautiously present in the region.
HTS also targeted IS operatives and foreign fighters in Idlib, dismantling their networks and forcing some to undergo "deradicalisation" programmes.
These moves, justified as efforts to unify militant forces and reduce infighting, signalled Jolani's strategy to position HTS as a dominant and politically viable force in Syria.
Despite the public split from al-Qaeda and name changes, HTS continued to be designated by the UN, US, UK and other countries as a terrorist organisation, and the US maintained a $10m reward for information about Jolani's whereabouts. Western powers considered the break-up to be a façade.