Star Wars film sets records in China

[mike2000 is back]

The Chinese from regular street urchins to high flying executives and everything in between have an unhealthy fascination for Americans.

They could have easily become a leading cultural force by themselves, but their unhealthy fascination for everything Western prevents them from reaching the right ambitions. As an example, the Chinese could have just created different market niches that there is no Western equivalent of, and marketed and sold them heavily, even if at subsidized rates to the world, then the world would have learnt more about China, its history, its legends and heroes, culture and customs, but also China would have found many sympathetic ears all around the world in its quarrels with other countries.

China's rise is delayed by its own leadership's incompetence.

To be honest i don't think we can blame the Chinese leadership that much in this regard.
thing is Chinese culture is not that appeasing to non east Asians per se. So they are already limited by this fact, add to this government censorship about what type of movies their producers/writers can produce,this limits their options/target market even more. For example i don't think a series like "house of cards" or "scandal" (series which i love/enjoy) would have been allowed in China since they often show/portray the bad/dark side of the government a lot. So this limits what the country's writers can produce. So you ca blame the government for some of this shortfalls, but ot for all of them though, since cultural appeal is also a factor to consider.
By the way, France's cultural industry is doing quite well mon ami. J'aime bien Gérard Depardieu. By the way,
Qui ici peut me recommander un bon film français? ça fait longtemps que je n'ai pas vu un film français. J'aime bien les miserables et le fabuleux destin de amelie poulain. @Vauban , @Taygibay

China's High-End Hotels Pay Tribute to 'Star Wars: The Force Awakens' | Jing Daily

Star Wars hype may have died down (if only slightly) around the globe, but it’s only been less than two weeks since the film Star Wars: The Force Awakens debuted in China, making more than $100 million in ticket sales in the Chinese box office. In order to cash in on the hype, luxury hotels across China are channeling The Force with a host of Star Wars-themed promotions.

Fans of the film in Beijing are gearing up to honor it on January 23 at EAST Hotel’s Xian Bar for the Imperial Star Cruiser party. The celebration is part of the hotel’s month-long series of events dedicated to the film, and the hotel is one of several lifestyle brands joining in on the film’s marketing frenzy.

EAST partnered with Star Wars fan club 501st Legion and thus were allowed to use the names of the characters in their campaign—and they didn’t hold back. Along with the Xian party, which promises people in costume, EAST is offering “Imperial Afternoon Tea” at the hotel’s Domain cafe until the end of this month, featuring “R2D2 Macaroons,” “Chocolate Cherry Wookie Hair Mousse Cakes,” “Light Saber Cookies,” “Yoda Scones,” and “Ham Solo Paninis.” On a more serious note, the hotel, located in the capital’s bustling 798 Art District, is also playing host to a pop-up shop that features Star Wars-inspired art by Beijing-based artist Vincent Rondia.

Star Wars-inspired artwork by Beijing-based artist Vincent Rondia. (Courtesy Photo)

Darth Vader also popped up at Mandarin Oriental Hong Kong, which encouraged clients to “clear and calm their mind like a Jedi” with a massage promoted via a photoshopped Twitter ad. The hotel also channeled Star Wars in a cocktail at its M Bar called “Dark Resolution.”

“Many of our colleagues (including myself) are fans of Star Wars and we want to also celebrate it in some small way,” said Director of Communications at Mandarin Oriental HK, Edwina Kluender. “The bar was a positive way to enjoy it with our regular guests. Plus, it was also fun for us to share this small initiative with our fans around the world on social media.”

While the hotels’ efforts weren’t part of official partnerships with Disney, they could reasonably be considered to be part of what Forbes is calling the Disney’s biggest success in the country, following disappointing box office results for China’s leg of the film franchise: “In China, consumers appear to love the licensed products, moderately enjoy the movie, and are ho-hum about the digital games,” it says.

Star Wars licensed products have been prevalent in China’s high-end fashion scene, with independent designers collaborating with Disney as it sought to educate its customers who have little relationship with the movie or sci-fi in general. On the educational end, Disney’s efforts seem to be working in China if EAST Hotel Communications Manager Mina Yan’s take is any representation. “The movies are so popular in both the Chinese and expat community that we don’t need to explain any of the jokes to anyone,” she said.

China’s Star Wars culture extends even further within Beijing’s boutique hotel scene. Hotel Éclat in Beijing’s design-centric Parkview Green shopping center already boasts a deluxe, Darth Vader-themed suite, while The Opposite House in Beijing is gearing up for its annual May the Fourth party. Even after the film has left the box office, The Force is likely to continue to live on in China’s lifestyle industries.

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Chinese Designers Have Their Eye on the Jedi with Star Wars Fashion Collaborations | Jing Daily

Why all this hype about star wars. Funny thing is i dot even find it appealing AT ALL. lol
I have seen just 1 star wars movie, and that was ages ago, nothing really special there to be honest. Can't u understand all these hype. There are many movies that are far better than this, but they never got that much coverage, nor records/revenue.

 

[Ewok6102]

Not concern about diversity but some people are making a big deal out of nothing. Competition is key and no one in the US even know who the black guy is before the film. If the black dude is Will Smith I'm sure they will enlarge the poster

You have a point. But if they have to make a fuss about it, they must first look at how ridiculous Hollywood has become. They have 20 nominees and they are all white, not a single black, asian or hispanics.

If they want to sell their films domestically, they need to get their heads straight and fix this "white superiority" mentality. America is meant to be racially diverse, but the film industry there blows. Their Oscar reflects that.