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Project Ara: building the modular smartphone

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What do you think about this, guys??

As the description below the video suggests its not as crazy as it seems to be , Let's say they finally come up with a convincing model but the problem is companies may not agree to develop the modular parts :-)
 
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As the description below the video suggests its not as crazy as it seems to be , Let's say they finally come up with a convincing model but the problem is companies may not agree to develop the modular parts :-)
Well they themselves said they won't be needing any mobile company they themselves will order and get them manufactured and anyways after it's prototype is completed they'll just give it to Google. So after that Google can handle everything. The project seems promising though. After buying this won't have to buy whole new phone, just buy new shelves as per the requirements or however you want ;)
 
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