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Pakistani traders do brisk business at India International Trade Fair

IndoCarib

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NEW DELHI: Traditional cotton textiles with embroidery, aromatic spices and handicrafts are among a wide array of goods that have emerged as huge hits for the Pakistani contingent at the annual India International Trade Fair (IITF) as they reported brisk sales even during the business days.

"I have been receiving good response from customers, whose numbers keep on increasing even on business days," Sayyada Dhanji, partner in the textile firm Mars Hoor Gallery, told IANS.

According to the Karachi-based businesswoman, who has been coming to India since 1998, the cultural similarities between people of the two countries, especially in clothing, attracts Indian customers.

"This is not unusual as it always happens with Pakistani goods, be it textiles, spices, handicrafts and leather products. I am expecting a sell-out during the public days (that started Saturday)," she said.


Noting the most favoured nation (MFN) status being granted to India by her country, Dhanji said that she expected her business to increase in India.

The Pakistani cabinet Nov 2 decided to grant MFN status to India, 15 years after India gave Pakistan a similar status, thus loosening import restrictions on Indian goods.

"I have always dreamt of a day when I can sell my products at competitive rates and now with MFN, I do not need to wait for IITF every year... I am ready to sell throughout the year in India," Dhanji added.

One of the biggest foreign contingents at the IITF, the 70-strong Pakistani presence includes textile firms like Laila Art, Rohhirung and Nadia's, and handicraft goods maker Warsi Impex, which have been coming to India for over a decade.

Uttam Bhagat, 25, a south Delhi resident, said that his shopping list from the Pakistani stalls includes textiles and traditional Lahori footwear, but his only worry is not to overshoot his budget.

Apart from textiles, four major Pakistani players in the food ingredients business (spices, ready-made pastes and masalas, among other items) also reported good sales and expected their stock to finish soon.

"We got in a container worth of masalas here and sales have been brisk. We do hope for a complete sell-off in the first 10 days. Last time also, we sold off everything," Habib Oil Mills marketing manager Mustafa Hassan Qureshi told IANS.


Pakistani traders do brisk business at India International Trade Fair - The Economic Times
 
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