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The third and last day of Hum Showcase was a very strong day for fashion wrapping up with glitz and color.

5cbc45651e0ad.png

And how it sang! His best collection yet. Until the next one.


The fashion was going to be great, it was predicted prior to the third day of this year’s Hum Showcase.

The designer lineup, after all, boasted well-known names: two menswear designers, veteran labels from Karachi and Lahore and one of the country’s most renowned couturiers. But the prediction didn’t completely ring true.

The third and last day of Hum Showcase was a very strong day for fashion but it was also a day when menswear died a slow, garish death.

It was a day that was uplifted quite frequently by celebrities on the runway rather than the fashion itself. The celebrity entourage was huge: Faryal Mehmood, Asim Azhar, Feroze Khan, Sarah Khan and the entire lead cast and filmmakers of upcoming movie Chhalawa. Celebrities always guarantee plenty of eyeballs and you may have been seeing images from the shows trending on social media – because of the stars, not because of the fashion in most cases.

Fashion-wise, it was the couturier who had the first show of the day that ended up dominating.

Rizwan Beyg
5cbc3cbd383aa.png



Whenever Rizwan Beyg has a fashion showcase, I inevitably hear someone murmur afterwards: ‘This is his best collection yet.” And then, a year or so later, the next collection is also declared to be his best. Rizwan has the heart of a couturier, an eye for construction and when it comes to design, the temperament of a meticulous drill-master. The amalgamation of these traits ultimately results in creations that are amongst his very best.

‘Pearlessence’ was the designer’s romance with pearls on an ivory palette and one couldn’t help but fall in love with it. Pearls, sequins and hand embroideries twinkled, painstakingly handcrafted by the craftswomen from Pakistan’s rural regions that he works with constantly.

The silhouettes were familiar and yet not-so-familiar: hybrids were created of the shalwar, there were breezy culottes with slits, jackets, blazers, masterfully constructed sleeves and rigorously sculpted shirts. The embroidery had an elegance to it, sometimes running down the entire length of a garment and at other times, holding its own on a single pocket or a collar; always coherent, never over-the-top.

The result was exquisite. These were timeless pieces that a woman would want to treasure for life and yet, at the same time, so fashion forward in their implementation. Rizwan Beyg doesn’t believe in overt advertising. You may not see him putting out paid social media content incessantly or blowing his own trumpet in multiple interviews. Instead, he lets his work sing out his praises.

And how it sang! His best collection yet. Until the next one.

Wardha Saleem
5cbc3e3b20662.png



Block prints have long been a consistent part of Wardha Saleem’s maison and a separate label by her, dedicated solely to the technique, makes so much sense.

Her ‘Jhirki’ made its first appearance in a panorama of color ways that ran the gamut from subtle greys and blues to bright pinks and yellows, and there were so many patterns flitting about its landscape: paisleys, geometric shapes, poppies, sparrows, herons and horses, among them! The medley of Eastern silhouettes was quite festive, dabbling with variations of the shalwar, slinky saris, jackets and structured tunics.

Quite cohesive and centered around a subcontinental craft which is timeless and inherent to the subcontinent, ‘Jhirki’ has all the makings of a retail success!



Natasha Kamal

5cbc404627703.png



Natasha Kamal is quite popular in her home-base Lahore and tends to have a strong knack for pretty, wearable design. With Lilium, she took inspiration from the extraordinarily twirling lilies created by painted Georgia O’Keefe and translated them into some beautiful prints and three-dimensional embellishments.

There were sunsets on clouds laced with magenta, unfolding on some of the summer dresses. Unfortunately, there were also some badly fitted dresses and layered shirts that didn’t quite work.

The prints in Lilium had a lot of potential but having witnessed Natasha’s more artistic collections, this one didn’t raise the bar.

Khaadi Khaas

5cbc4127e560f.png



Khaadi Khaas pirouetted out, flouncing its colors with the spirit of the flamenco dancer. There was clever styling at play, which uplifted the embroidered shirts that are Khaadi’s leitmotif, injecting a boho gypsy vibe to them. Capes, waistcoats, long and short tunics and a variation of lowers – you could take most of this collection straight from the catwalk right on to retail racks.

It was a whirl of color, splayed on to the catwalk in heady concoctions. Another strength was the wearability of every single look, testifying to Khaadi’s prowess in the retail playground.

From catwalk to the red carpet to Khaadi Khaas racks where it can easily cater to the steady market for festive-wear, this collection can be a hit absolutely anywhere. I hope that it does.

5cbbdfd8e8a5b.jpg


5cbbe07ae64a8.jpg
 
Cartes by Pasho


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With summer right around the corner, we got our hands on a few gorgeous pieces from Cartes by Pasho’s latest collections, Cartes Black and Cartes essentials. See how Faiza Sheikh and Rebecca Michael style these comfy, chic designs just in time for the new season!

3-1553629813.jpg


This powder peach embroidered kurta is perfect for summer! The neckline is adorned with organza and pearls and with lace finishing, this outfit is perfect for spring!

4-1553629822.jpg


Pastel shades are perfect for spring. This ice blue organza outfit is impeccably detailed with thread work, sequins and embroidery and finished with handcrafted scalloped edging.

2-1553629803.jpg


This straight line dusty green organza shirt has been embroidered with the finest Kashmiri stitch. Enhanced with silver tissue this kameez is perfect for an evening affair

1-1553629792.jpg


The classic white! Everyone loves white and this simple yet elegant white cotton net kurta is adorned with minimal floral embroidery and sequins detailing. This piece is finished with lace and organza accents. Perfect for the day time!

5-1553629829.jpg


Dressing up is a form of art; this Persian blue basic kurta has been embroidered with the old heritage cultural patterns of Egypt. With a casual cut and fine organza ruffles, this piece can be dressed up or down depending on the occasion!
 
Cartes by Pasho


1938026-image-1553629855-986-640x480.jpg



With summer right around the corner, we got our hands on a few gorgeous pieces from Cartes by Pasho’s latest collections, Cartes Black and Cartes essentials. See how Faiza Sheikh and Rebecca Michael style these comfy, chic designs just in time for the new season!

3-1553629813.jpg


This powder peach embroidered kurta is perfect for summer! The neckline is adorned with organza and pearls and with lace finishing, this outfit is perfect for spring!

4-1553629822.jpg


Pastel shades are perfect for spring. This ice blue organza outfit is impeccably detailed with thread work, sequins and embroidery and finished with handcrafted scalloped edging.

2-1553629803.jpg


This straight line dusty green organza shirt has been embroidered with the finest Kashmiri stitch. Enhanced with silver tissue this kameez is perfect for an evening affair

1-1553629792.jpg


The classic white! Everyone loves white and this simple yet elegant white cotton net kurta is adorned with minimal floral embroidery and sequins detailing. This piece is finished with lace and organza accents. Perfect for the day time!

5-1553629829.jpg


Dressing up is a form of art; this Persian blue basic kurta has been embroidered with the old heritage cultural patterns of Egypt. With a casual cut and fine organza ruffles, this piece can be dressed up or down depending on the occasion!

So its fashionable not to wear the classic '' Dupatta ''?
 
The third and last day of Hum Showcase was a very strong day for fashion wrapping up with glitz and color.

5cbc45651e0ad.png

And how it sang! His best collection yet. Until the next one.


The fashion was going to be great, it was predicted prior to the third day of this year’s Hum Showcase.

The designer lineup, after all, boasted well-known names: two menswear designers, veteran labels from Karachi and Lahore and one of the country’s most renowned couturiers. But the prediction didn’t completely ring true.

The third and last day of Hum Showcase was a very strong day for fashion but it was also a day when menswear died a slow, garish death.

It was a day that was uplifted quite frequently by celebrities on the runway rather than the fashion itself. The celebrity entourage was huge: Faryal Mehmood, Asim Azhar, Feroze Khan, Sarah Khan and the entire lead cast and filmmakers of upcoming movie Chhalawa. Celebrities always guarantee plenty of eyeballs and you may have been seeing images from the shows trending on social media – because of the stars, not because of the fashion in most cases.

Fashion-wise, it was the couturier who had the first show of the day that ended up dominating.

Rizwan Beyg
5cbc3cbd383aa.png



Whenever Rizwan Beyg has a fashion showcase, I inevitably hear someone murmur afterwards: ‘This is his best collection yet.” And then, a year or so later, the next collection is also declared to be his best. Rizwan has the heart of a couturier, an eye for construction and when it comes to design, the temperament of a meticulous drill-master. The amalgamation of these traits ultimately results in creations that are amongst his very best.

‘Pearlessence’ was the designer’s romance with pearls on an ivory palette and one couldn’t help but fall in love with it. Pearls, sequins and hand embroideries twinkled, painstakingly handcrafted by the craftswomen from Pakistan’s rural regions that he works with constantly.

The silhouettes were familiar and yet not-so-familiar: hybrids were created of the shalwar, there were breezy culottes with slits, jackets, blazers, masterfully constructed sleeves and rigorously sculpted shirts. The embroidery had an elegance to it, sometimes running down the entire length of a garment and at other times, holding its own on a single pocket or a collar; always coherent, never over-the-top.

The result was exquisite. These were timeless pieces that a woman would want to treasure for life and yet, at the same time, so fashion forward in their implementation. Rizwan Beyg doesn’t believe in overt advertising. You may not see him putting out paid social media content incessantly or blowing his own trumpet in multiple interviews. Instead, he lets his work sing out his praises.

And how it sang! His best collection yet. Until the next one.

Wardha Saleem
5cbc3e3b20662.png



Block prints have long been a consistent part of Wardha Saleem’s maison and a separate label by her, dedicated solely to the technique, makes so much sense.

Her ‘Jhirki’ made its first appearance in a panorama of color ways that ran the gamut from subtle greys and blues to bright pinks and yellows, and there were so many patterns flitting about its landscape: paisleys, geometric shapes, poppies, sparrows, herons and horses, among them! The medley of Eastern silhouettes was quite festive, dabbling with variations of the shalwar, slinky saris, jackets and structured tunics.

Quite cohesive and centered around a subcontinental craft which is timeless and inherent to the subcontinent, ‘Jhirki’ has all the makings of a retail success!



Natasha Kamal

5cbc404627703.png



Natasha Kamal is quite popular in her home-base Lahore and tends to have a strong knack for pretty, wearable design. With Lilium, she took inspiration from the extraordinarily twirling lilies created by painted Georgia O’Keefe and translated them into some beautiful prints and three-dimensional embellishments.

There were sunsets on clouds laced with magenta, unfolding on some of the summer dresses. Unfortunately, there were also some badly fitted dresses and layered shirts that didn’t quite work.

The prints in Lilium had a lot of potential but having witnessed Natasha’s more artistic collections, this one didn’t raise the bar.

Khaadi Khaas

5cbc4127e560f.png



Khaadi Khaas pirouetted out, flouncing its colors with the spirit of the flamenco dancer. There was clever styling at play, which uplifted the embroidered shirts that are Khaadi’s leitmotif, injecting a boho gypsy vibe to them. Capes, waistcoats, long and short tunics and a variation of lowers – you could take most of this collection straight from the catwalk right on to retail racks.

It was a whirl of color, splayed on to the catwalk in heady concoctions. Another strength was the wearability of every single look, testifying to Khaadi’s prowess in the retail playground.

From catwalk to the red carpet to Khaadi Khaas racks where it can easily cater to the steady market for festive-wear, this collection can be a hit absolutely anywhere. I hope that it does.

5cbbdfd8e8a5b.jpg


5cbbe07ae64a8.jpg

Most of these are so retarded, ugly, and not Pakistani AT ALL :lol:
 
TRENDING THIS EID...
Maliha Rehman
May 26, 2019

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Farah Talib Aziz


‘Tis the season when people begin asking each other, ‘What’s trending this Eid?’ But perhaps a more relevant query would be: does anything ever trend on Eid? The festive season, following a month of food deprivation, food binges and the proverbial holy battle against vice, has never really been one for sartorial statements. Eidul Fitr, in fact, with its predilections towards mehndi, bangles and ethnicity has always been more of a traditional affair.

Commercially-savvy designers — and there are so many of them now — know this and Eid collections tend to be beautiful, as opposed to cutting-edge. Unfortunately, at the hands of the untalented, beautiful can also be boring. Take your pick of any Eid exhibition taking place in your city and you’re likely to encounter cottons in soft pastel shades and the colour du jour, a classic crispy white. The hues and the lightweight fabric make sense simply because Eid this year is likely to be swelteringly, unbearably hot. So far, so good.

But splayed out on this pretty canvas is usually a repetitive concoction of applique mixed with lace, running into chikan finishings with a dash of beaded borders and frills. There is also a favourite buzzword doing the rounds and it’s called ‘chikankari’. This delicate shadow-work was having a high fashion moment about a year-and-a-half ago. That moment has now been prolonged to eternity and, although it remains beautiful, chikankari is now completely ubiquitous.

Come Eidul Fitr and a massive last-minute hunt is launched for the perfect jorra replete with lace, beaded borders and frills. This year, Icon makes it easier for all the women out there by narrowing their choices and giving a sneak peek into what some of the most sought-after designers are offering in terms of Eid prêt

Very few instances of chikankari, such as in Image Fabrics’ version which is worked with gota, stand out. In general, though, most Eid exhibits boast the same chikankari as the Pakhtun vendors sitting in Aashiana or Liberty Market. Shockingly, sometimes both have the same fabric!

5ce9a0ca5c70a.jpg

Crimson X by Saira Shakira


That’s another crib one has against Eid designer-wear. In their frenzy to create appealing, commercial design, most brands don’t try to add personal touches to their collections. A trip is simply made to a favourite market down the block, swathes of fabrics and finishings are picked up and, then, patched together. Nothing very trendy about that.

Then again, what does stand out in Eid fashion? More than anything, it’s the dupatta. Fashion week season may have just culminated but designers have curbed out-of-the-box creativity for now, going all out desi. ‘Tis the season, after all.

Fashion goes old school

Having traversed the holy route in Ramzan, the dupatta asserts itself with great gusto come Eid. This scarf is hardly ever visible on the runway or even in fashion shoots, except those dedicated to lawn. Festive-wear line-ups, though, have plenty of beautiful dupatta options.

5ce9a0c9ba191.jpg

Elan


“On Eid, people like to go back to their roots,” observes designer Rizwan Beyg. “They opt for shalwar kameez and dupattas. The only thing that may vary within a collection is the length of the shirt! Also, if there is any experimentation at all, it is in the lowers, which may range from bell bottoms to choorridars, pants and, particularly popular with my clientele, different versions of the shalwar.”

Maliha Aziz of Farah Talib Aziz confirms this. “This time round we created four handworked dupattas that could be purchased as separates and they really sold well,” she says. “Also, we provided dupattas with our silk tunics and it was really noticeable that customers were more inclined towards buying those particular designs.”

Another traditional staple rearing its head in most collections is the classic cotton gharara. Designer Zara Shahjahan, with her predilection for ethnic fashion, has incorporated ghararas, choorridars and narrow shalwars in her Eid line, pairing them with kurtas and dupattas. The Eid collection at Maheen Khan’s high-street label, Gulabo, is also playing to a desi tune.

5ce9a0c93f4a7.jpg

Maheen Karim


“The lightweight cotton gharara makes a lot of sense this Eid and it can be paired with a simple shirt or a more embellished one,” says Maheen Khan. “So do purely Eastern designs such as the peshwaaz and the angarkha. I haven’t used any embroideries although there are gota accents in some of the outfits. There is also a mix of textures — a cotton shirt with a kamkhwaab gharara for instance.”

In Zaheer Abbas’ Eid collection, the main focus has been on handwork, with marorri, kaamdani and gota embellished on to a cotton silk blend, fashioned into kurtas. “I have paired the kurtas with dupattas and lowers because Eid immediately runs into the wedding season. People prefer buying three-pieces as opposed to single shirts.”

There is also a small smattering of designers who have given classy spins to cotton, lace and embroidery. Maheen Karim, with her penchant for anglicised luxury wear, brings some of the same glamorous aesthetic to her Eid collections, creating layered shirts and tunics worked with geometric embroideries, 3-D florals and sequins. And Shamaeel Ansari’s quintessentially regal aesthetic has been translated to Eid pret in the form of scenic prints, well-placed embroideries and princessy flowing laces.

Prints get blocked

5ce9a0c98dc47.jpg

Zaheer Abbas


Within Nida Azwer’s atelier, there are minarets, palm trees and ebullient little birds screen-printed across the hem. Sania Maskatiya has block-printed floral motifs and the PinkTree Company has paid ode to a favourite flower with a block-printed collection titled ‘Mogra Malti’.

At the other end of the spectrum, there’s Wardha Saleem with her newly launched line of block-prints, ‘Jhirki’, blending zig-zags with dots and a menagerie of flora and fauna. Similarly, there are elephants, giraffes, horses and red chillies dotted about ‘Blocked by Afsheen Numair’s’ canvas.

5ce9a0c8f418d.jpg

Farah Talib Aziz


Easier on the pocket and easier to wear, block and screen-prints are replacing staid embroideries within quite a few collections. The best thing about most of these designs is that, while they can be spruced up for Eid, they can also be toned down later for more frequent use.

The ‘unstitched festive’ titan

But even while stitched Eid exhibits rage on, the selling power of unstitched festive collections cannot be denied. Featuring three, four or five-piece jigsaw puzzles, these are unstitched lawn’s richer cousins, offering a heavier dose of bling, embroidery and finishings. It’s Eid after all — for some aficionados, the dressier the outfit the better!

5ce9a0c921a4e.jpg

Crimson X by Saira Shakira


“The market for unstitched voile is extensive because a lot of women in Pakistan like to get their clothes stitched according to their own size specifications,” explains designer Khadijah Shah. “They look for suits that are beautiful and that offer great value for money, adhering to certain quality standards and offering a certain calibre of embellishments.”

While Khadijah has created a stitched luxury-wear line for Eid under her label Elan, she has also created unstitched festive collections for her high-street label Zaha as well as Elan. The more the merrier — and Eid-frenzied customers tend to be lucrative for designers, even in these economically difficult times.

5ce9a0c8e6339.jpg

Maheen Karim


Another hit unstitched collection, the Crimson Luxury Lawn by Saira Shakira, has dabbled with new techniques in order to gain an edge in the market. Net dupattas have been worked with mirrors and chata-pati borders and, breaking away from print, fabric surfaces have been created with embroideries and appliqués. “We have tried to trickle our couture aesthetic down to the masses,” says designer Saira, “and have added elements that offer great value for money. The profit margins are relatively low, considering the many detailings that come with every suit.”

There are many more designer unstitched ‘festive’ collections in the market — line-ups by Zara Shahjahan, Sana Safinaz, Faraz Manan and Zainab Chottani with her signature chikans come to mind — and they are likely to keep crawling out of the woodworks till Eid day itself. High-street players similarly have their own offerings and, interestingly, most of them sell very well. As textile moguls will tell you, there’s no bigger market for apparel in Pakistan than that for unstitched fabric. It entices the pret-wearing urban woman to invest in a suit or two and proceeds to grip the smaller cities altogether, where getting clothes stitched is not just a necessity but a popular feminine hobby.

5ce9a0c9d14a6.jpg

PinkTree Company


The hobby, of course, multiplies manifold come Eid. With unstitched collections selling out and exorbitantly priced exhibits clustered with heavy duty crowds of women, one could almost believe that the country isn’t currently in the grips of an economic crisis. As it is often wisely pointed out, we live in a poor country where the people are rich!

5ce9a0c97412f.jpg

Elan


We also live in a country where personal style often fades out in the quest to show off an outfit that boasts a hefty designer name. Coming full circle to the complaint voiced earlier, this is precisely what induces Eid fashion to often be utterly mundane and tasteless. But deep within the crowds of bling, lace and applique, there is also bona fide designer wear that stands out. You just need to look for it a bit longer.

Published in Dawn, ICON, May 26th, 2019
 
This Eid isn't about taking risks, it's about embracing tradition

MALIHA REHMAN

SENIOR FASHION WRITER



Whether you want to go for pastels, a gharara or an embellished dupatta, we've got you covered

5ceba9dc30c58.png

Eid collections tend to be beautiful, as opposed to cutting-edge.


‘Tis the season when people begin asking each other, ‘What’s trending this Eid?’ But perhaps a more relevant query would be: does anything ever trend on Eid?

The festive season, following a month of food deprivation, food binges and the proverbial holy battle against vice, has never really been one for sartorial statements. Eidul Fitr, in fact, with its predilections towards mehndi, bangles and ethnicity has always been more of a traditional affair.

Commercially-savvy designers — and there are so many of them now — know this and Eid collections tend to be beautiful, as opposed to cutting-edge. Unfortunately, at the hands of the untalented, beautiful can also be boring. Take your pick of any Eid exhibition taking place in your city and you’re likely to encounter cottons in soft pastel shades and the colour du jour, a classic crispy white. The hues and the lightweight fabric make sense simply because Eid this year is likely to be swelteringly, unbearably hot. So far, so good.

But splayed out on this pretty canvas is usually a repetitive concoction of applique mixed with lace, running into chikan finishings with a dash of beaded borders and frills. There is also a favourite buzzword doing the rounds and it’s called ‘chikankari’. This delicate shadow-work was having a high fashion moment about a year-and-a-half ago. That moment has now been prolonged to eternity and, although it remains beautiful, chikankari is now completely ubiquitous.

“On Eid, people like to go back to their roots,” observes designer Rizwan Beyg. “They opt for shalwar kameez and dupattas.”

Very few instances of chikankari, such as in Image Fabrics’ version which is worked with gota, stand out. In general, though, most Eid exhibits boast the same chikankari as the Pakhtun vendors sitting in Aashiana or Liberty Market. Shockingly, sometimes both have the same fabric!

5ceba8e58fd78.png

Image Fabrics' Eid Collection. Photo: Instagram


That’s another crib one has against Eid designer-wear. In their frenzy to create appealing, commercial design, most brands don’t try to add personal touches to their collections. A trip is simply made to a favourite market down the block, swathes of fabrics and finishings are picked up and, then, patched together. Nothing very trendy about that.

Then again, what does stand out in Eid fashion? More than anything, it’s the dupatta. Fashion week season may have just culminated but designers have curbed out-of-the-box creativity for now, going all out desi. ‘Tis the season, after all.



Fashion goes old school

5ceba1e2b5d3c.png

Rizwan Beyg summer collection. Photos: Instagram


Having traversed the holy route in Ramazan, the dupatta asserts itself with great gusto come Eid. This scarf is hardly ever visible on the runway or even in fashion shoots, except those dedicated to lawn. Festive-wear line-ups, though, have plenty of beautiful dupatta options.

“On Eid, people like to go back to their roots,” observes designer Rizwan Beyg. “They opt for shalwar kameez and dupattas. The only thing that may vary within a collection is the length of the shirt! Also, if there is any experimentation at all, it is in the lowers, which may range from bell bottoms to choorridars, pants and, particularly popular with my clientele, different versions of the shalwar.”

5ceba2c4efb04.png

Farah Talib Aziz' Eid Collection. Photo: Instagram


Maliha Aziz of Farah Talib Aziz confirms this. “This time round we created four handworked dupattas that could be purchased as separates and they sold really well,” she says. “Also, we provided dupattas with our silk tunics and it was really noticeable that customers were more inclined towards buying those particular designs.”

“The lightweight cotton gharara makes a lot of sense this Eid and it can be paired with a simple shirt or a more embellished one,” says Maheen Khan.

Another traditional staple rearing its head in most collections is the classic cotton gharara. Designer Zara Shahjahan, with her predilection for ethnic fashion, has incorporated ghararas, choorridars and narrow shalwars in her Eid line, pairing them with kurtas and dupattas. The Eid collection at Maheen Khan’s high-street label, Gulabo, is also playing to a desi tune.

“The lightweight cotton gharara makes a lot of sense this Eid and it can be paired with a simple shirt or a more embellished one,” says Maheen Khan. “So do purely Eastern designs such as the peshwaas and the angarkha. I haven’t used any embroideries although there are gota accents in some of the outfits. There is also a mix of textures — a cotton shirt with a kamkhwaab gharara for instance.”

5ceba4a761de3.png

Zara Shahjahan Eid Collection. Photo: Instagram


In Zaheer Abbas’ Eid collection, the main focus has been on handwork, with marorri, kaamdani and gota embellished on to a cotton silk blend, fashioned into kurtas. “I have paired the kurtas with dupattas and lowers because Eid immediately runs into the wedding season. People prefer buying three-pieces as opposed to single shirts.”

There is also a small smattering of designers who have given classy spins to cotton, lace and embroidery. Maheen Karim, with her penchant for anglicised luxury wear, brings some of the same glamorous aesthetic to her Eid collections, creating layered shirts and tunics worked with geometric embroideries, 3-D florals and sequins. And Shamaeel Ansari’s quintessentially regal aesthetic has been translated to Eid pret in the form of scenic prints, well-placed embroideries and princess-y flowing laces.

Prints get blocked
Within Nida Azwer’s atelier, there are minarets, palm trees and ebullient little birds screen-printed across the hem. Sania Maskatiya has block-printed floral motifs and the PinkTree Company has paid ode to a favourite flower with a block-printed collection titled ‘Mogra Malti’.

5ceba5a8000e7.png

Nida Azwer Eid Collection. Photo: Instagram


At the other end of the spectrum, there’s Wardha Saleem with her newly launched line of block-prints, ‘Jhirki’, blending zig-zags with dots and a menagerie of flora and fauna. Similarly, there are elephants, giraffes, horses and red chillies dotted about ‘Blocked by Afsheen Numair’s’ canvas.

Easier on the pocket and easier to wear, block and screen-prints are replacing staid embroideries within quite a few collections. The best thing about most of these designs is that, while they can be spruced up for Eid, they can also be toned down later for more frequent use.

The ‘unstitched festive’ titan
But even while stitched Eid exhibits rage on, the selling power of unstitched festive collections cannot be denied. Featuring three, four or five-piece jigsaw puzzles, these are unstitched lawn’s richer cousins, offering a heavier dose of bling, embroidery and finishings. It’s Eid after all — for some aficionados, the dressier the outfit the better!

“The market for unstitched voile is extensive because a lot of women in Pakistan like to get their clothes stitched according to their own size specifications,” explains designer Khadijah Shah. “They look for suits that are beautiful and that offer great value for money, adhering to certain quality standards and offering a certain calibre of embellishments.”

5ceba6b3cda9f.png

Elan by Khadija Shah. Photo: Instagram


While Khadijah has created a stitched luxury-wear line for Eid under her label Elan, she has also created unstitched festive collections for her high-street label Zaha as well as Elan. The more the merrier — and Eid-frenzied customers tend to be lucrative for designers, even in these economically difficult times.

Another hit unstitched collection, the Crimson Luxury Lawn by Saira Shakira, has dabbled with new techniques in order to gain an edge in the market. Net dupattas have been worked with mirrors and chata-pati borders and, breaking away from print, fabric surfaces have been created with embroideries and appliqués. “We have tried to trickle our couture aesthetic down to the masses,” says designer Saira, “and have added elements that offer great value for money. The profit margins are relatively low, considering the many detailings that come with every suit.”

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Saira Shakir's Eid Collection. Photos: Instagram


There are many more designer unstitched ‘festive’ collections in the market — line-ups by Zara Shahjahan, Sana Safinaz, Faraz Manan and Zainab Chottani with her signature chikans come to mind — and they are likely to keep crawling out of the woodworks till Eid day itself. High-street players similarly have their own offerings and, interestingly, most of them sell very well. As textile moguls will tell you, there’s no bigger market for apparel in Pakistan than that for unstitched fabric. It entices the pret-wearing urban woman to invest in a suit or two and proceeds to grip the smaller cities altogether, where getting clothes stitched is not just a necessity but a popular feminine hobby.

The hobby, of course, multiplies manifold come Eid. With unstitched collections selling out and exorbitantly priced exhibits clustered with heavy duty crowds of women, one could almost believe that the country isn’t currently in the grips of an economic crisis. As it is often wisely pointed out, we live in a poor country where the people are rich!

We also live in a country where personal style often fades out in the quest to show off an outfit that boasts a hefty designer name. Coming full circle to the complaint voiced earlier, this is precisely what induces Eid fashion to often be utterly mundane and tasteless. But deep within the crowds of bling, lace and applique, there is also bona fide designer wear that stands out. You just need to look for it a bit longer.
 
6 – Khadi Men Eid Kurtas Collection 2019

Events such as Eid are the most important events, and on such occasions, they prefer looking chicer. Since you have to go out, meet your friends and family, therefore, it becomes mandatory to dress up the best possible way. On Eid, a right dressing style and perfect outfit will make you earn a lot of compliments and praises.

The price range is pretty affordable, and you can get the one which is pocket-friendly for you
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Buy Khadi Men Kurtas Online at cheap Price from there Official Site Khaadi



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↓ 5 – Festive Eid Kurtas

Lots of designers launch amazing kurta collections exclusively for Eid. If you go and look around you will see lots of enchanting designs of kurtas. Famous Pakistani fashion designers make these kurtas. Unique embroidery is done on clothes which add more beauty to it. Different patterns are designed to make every other outfit look unique. The designs and work on the kurtas are done very neatly.

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festive kurta in PKR2,390.00



↓ 4 – Slightly Embroidered Kurtas


Stop thinking that embroidery is a girlish thing, you are fooling yourself and letting this one chance of styling up go out of your hand. We mean just look at these outfits with slight embroidery on neckline. They are explicitly simple yet providing you style

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↓ 3 – Celebrity Style Eid Kurta Collection for Men 2019

Eid is the perfect occasion for men to look hot in desi attire. For men looking for a more professional and complicated look, the best idea is to go for shalwar kameez with waistcoats. A great place to find these in Pakistan is the Eden robe outlet where one can find classic as well as formal outfits for all the businessmen out there. If you can’t find what you are looking for there, then you’ll find something you like from the Orient’s Eid collection. And if you wish to style up like a handsome celebrity, then there’s undoubtedly no better man for inspiration than the great Fawad Afzal Khan. Have a look at some of his royal looks that would be perfect for Eid.

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↓ 2 – Footwear

We all notice people’s footwear in the very first glance. If we do it how can we expect people to not notice ours? Not just this fact but who would want to just focus on the dress and not footwear? It’s as essential as a good outfit. How about these chappals?
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JJFW-JPC-21102/S19-NI-TXTPKR2,190.00


↓ 1 – Accessories

Hey gentlemen, be the lad of Eid day by accessorizing your eid dress in the most ravishing and decent way possible. But before you do that roll your sleeves till half quarter unless you want to flaunt the enthralling cufflinks that you just got for your Eid. Knowing that This Eid is going to be in peak summer a pair of sunglasses is a must. And guys give your mobile phone clocks a break and wear a watch in black or silver shade. Imagine yourself right now for a moment. Don’t you look handsome enough?

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Sfk customized kurta

Hopefully, you will love these images and styles we have picked out for you for this Eid. Take ideas and make your Eid a memorable one by dressing up well.
 
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