Pakistan’s First Beauty Expo Hunt By Beyond Beautiful
Beauty Hunt by Beyond Beautiful
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Catwalk Event Management and productions finally hosted its first audition for
Pakistan’s first Beauty Expo, Beyond Beautiful will bring beauty and glamour under one roof for three consecutive days in Karachi(25,26 & 27 January 2019) at Marriott Hotel. The beauty hunt brought about 400 plus people from around the country to try their luck for what’s going to be the country’s first beauty expo of its kind. The selected candidates will be hosting, walking, hosting, singing and ushering at the main event.
‘Beyond Beautiful is a movement to celebrate and enhance beauty’, asserted Frieha Altaf.
The interested candidates were given a chance to get registered from 8am to 11am, after which rigorous preparations started for the day. The potential models included singers, dancers, and even a grandmother and few were already struggling with modeling career. Needless to say, it was exactly what the Beyond Beautiful team and event was advocating for. Not just this but staying true to the conventional theme and idea that beauty has diversity and it is for everyone, three transgender aspiring models also decided to try their luck.
Once the registrations were done, all the registrants were sent to N-Pro and NGents Male for grooming and styling session. Samiya Ansari was the stylist for the event, who helped every contestant with an appropriate makeover and styling according to their personality. Finally, every one of them went through a photoshoot by photographer to be presented in front of the judges’ panel. The panel included Frieha Altaf, HSY, Saba Ansari and Raza Jaffri.
Beyond Beautiful focuses on the development of the beauty industry and strives to change the stereotypes on standards set. It is a first platform of its kind in Pakistan that offers one-stop solution for all the beauty brands and trends needs. It will feature custom hair and makeup shows, panel talks, workshops and master classes by local, international beauty brands and experts.
Catwalk’s CSR division – ‘Catwalk Cares’ has always been a part of changing perceptions, having conversations and developing non-discriminatory hunt. It empowers beauty and education by sharing different tactics and changing lives by giving the self-grooming sessions.
MeinBhi movement being one of them has always encouraged those who have been through domestic violence, child abuse, child labour, sexual violence, rape, human trafficking, gender equality, gender identity, minority rights, underage marriage and racism. The movement was launched by Catwalk Cares – formed to support people to speak up, share their stories and create awareness also generate provision in 2018.
While her Launch of #MeinBhi – Frieha Altaf stated “I now want to work towards eradicating this child abuse and encouraging change in all social issues adding value.”
Catwalk Cares had been of great sustenance by highlighting the initiative and for being the helping hand of Sahil’s vision and Mission. Sahil Organization works on the children rights to provide them safety and protection.
‘I am at the best possible place in my life right now,” uttered Frieha Altaf, “working on projects that I particularly feel strongly about.”
Catwalk Event Management & Productions is hosting Beyond Beautiful Awards & Expo under its initiative Catwalk Cares, which aims to empowerment and education by sharing the life-changing techniques and giving out self-grooming sessions and scholarships to those who deserve.
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