Biggest potential for Pakistan is Northern Areas and that requires a good infrastructure like quality hotels,protecting the environment to stop deforestation and have waste bins everywhere and impose tax like in Canadian rockies national park, KKH is very modern and a great road, but need similar roads like in Naltar valley which is in very poor shape, the road to fairy meadows is a death road, which needs modernising, the road from DIR to Chitral isn't great either, than there is a road to Parsan valley which is a beautiful valley on the foothills of Tirich Mir the highest mountain in Hindu Kush range but again a death road that needs to improve to tap the vast potential of tourism.