Pakistans Coke Studio to Rock India
In a break from tradition, India will soon see a television show adapted from neighboring Pakistan.
After being tried and tested on the other side of the border, Coke Studio, a music reality show which serves as a platform for musicians to perform live, is set to make its debut here later this year.
We dont know whether the program will follow the same format as Coca-Colas hugely popular television show of the same name in Pakistan.
A Coke spokesman in India confirmed that the company was in talks with several potential partners for the launch of this property but declined to share any further details.
At this point, we can only confirm that we plan to launch Coke Studio one of our flagship music properties globally in India, sometime this year, he said.
While India has oftentimes borrowed the formats of popular TV shows like Kaun Banega Crorepati, based on Who Wants to Be a Millionaire, and Indian Idol from the west, it has never adapted a Pakistani television series to suit Indian audiences.
Coke Studio has already aired three seasons in Pakistan and has featured the likes of Sa Re Ga Ma musical talent show winner and popular singer Amanat Ali; Sufi singer Abida Parveen; and Meesha Shafi, lead vocalist of fusion band Overload.
Ali Zafar, the lead actor of Bollywood satire Tere Bin Laden and a singer, participated in the second season of the show.
The shows popularity can be gauged by its Facebook fan page where has 458,454 users like it. The social networking site has over 80 official and unofficial groups dedicated to Coke Studio with anywhere between 7 and 458,283 likes.
There are already 178 fans of the Facebook page I want Coke Studio INDIA.
Pakistan's Coke Studio to Rock India - India Real Time - WSJ
In a break from tradition, India will soon see a television show adapted from neighboring Pakistan.
After being tried and tested on the other side of the border, Coke Studio, a music reality show which serves as a platform for musicians to perform live, is set to make its debut here later this year.
We dont know whether the program will follow the same format as Coca-Colas hugely popular television show of the same name in Pakistan.
A Coke spokesman in India confirmed that the company was in talks with several potential partners for the launch of this property but declined to share any further details.
At this point, we can only confirm that we plan to launch Coke Studio one of our flagship music properties globally in India, sometime this year, he said.
While India has oftentimes borrowed the formats of popular TV shows like Kaun Banega Crorepati, based on Who Wants to Be a Millionaire, and Indian Idol from the west, it has never adapted a Pakistani television series to suit Indian audiences.
Coke Studio has already aired three seasons in Pakistan and has featured the likes of Sa Re Ga Ma musical talent show winner and popular singer Amanat Ali; Sufi singer Abida Parveen; and Meesha Shafi, lead vocalist of fusion band Overload.
Ali Zafar, the lead actor of Bollywood satire Tere Bin Laden and a singer, participated in the second season of the show.
The shows popularity can be gauged by its Facebook fan page where has 458,454 users like it. The social networking site has over 80 official and unofficial groups dedicated to Coke Studio with anywhere between 7 and 458,283 likes.
There are already 178 fans of the Facebook page I want Coke Studio INDIA.
Pakistan's Coke Studio to Rock India - India Real Time - WSJ