bhai you are considering a single aspect of ISPR I am commenting about the whole Information warfare, singing and dancing is not all that important here, I am talking about Shaping, Controlling and Promoting the Narrative within and abroad.
They have well established decades old presence in western media, they have various regional media organizations who feed news to some of the big names of regional media outlets both in print and electronic media, they have number of 'private think tanks' they have well established linkages with international universities in IR, Political Science and Journalism. These are the few I know and named here and these are the areas where their strength lies.
What they lack is just a Central Nerve Center for propaganda warfare, this is where their weakness lies If they manage to create that nerve center all that organization would be required to do is to properly manage and utilize already existing strengths for Military Purpose, as of now we faced their well crafted propaganda campaign ONLY at cultural and political fronts and they successfully manage to cover most of grounds in these domains, it is us who have to catch up in these domains.
In term of Business Management I will summarize my post as : We need to have Forward Integration, but they need Backward Integration
