Pakistan Forecast to Become World's 7th Largest Consumer Market By 2030

[RiazHaq]

Pakistan Forecast to Become World's 7th Largest Consumer Market By 2030

News, analysis and opinions about India, Pakistan, US, Canada, Europe, Mid East, South Asia, Silicon Valley, High Technology, Economy, Politics, World

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The World Economic Forum forecasts that Pakistan will rise to become the world's 7th largest consumer market by 2030. Nearly 60 million Pakistanis will join the consumer class (consumers spending more than $11 per day) to raise the country's consumer market rank from 14 to 7 in the next 10 years. WEF forecasts the world's top 10 consumer markets of 2030 to be as follows: China, India, the United States, Indonesia, Russia, Brazil, Pakistan, Japan, Egypt and Mexico. Global investors chasing bigger returns will almost certainly shift more of their attention and money to the biggest movers among the top 10 consumer markets, including Pakistan. Already, the year 2021 has been a banner year for investments in Pakistani technology startups.

Consumer Markets in 2030. Source: WEF

Here's Brookings Institution overview of the top 5 movers in the next 10 years:

1. Bangladesh (+17 positions), from place 28 to 11; future consumer class: 85 million (+50 million) Global share of consumer class: 0.8 percent (2020), 1.6 percent (2030). Bangladesh’s consumer class is projected to more than double by 2030: Today, 35 million people in Bangladesh spend more than $11 a day. By 2030, it will be 85 million!

2. Pakistan (+8 positions), from place 15 to 7; future consumer class: 121 million (+56 million) Global share of consumer class: 6 percent (2020), 2.3 percent (2030). Pakistan will add 56 million new consumers by 2030, for a total of 121 million. This means that in 2030, for the first time, every other Pakistani will be able to spend more than $11 per day.

3. Vietnam (+7 positions), from place 26 to 19; future consumer class: 56 million (+21 million) Global share of consumer class: 9 percent (2020), 1.1 percent (2030). Vietnam’s consumer class will grow from 35 million to 56 million within this decade, which is a success story particularly of the middle-aged generation: Consumers between 45 and 65 years of age will contribute nearly 25 percent of Vietnam’s spending, as opposed to 20 percent today.

4. Philippines (+6 positions), from place 20 to 14; future consumer class: 79 million (+38 million) Global share of consumer class: 1 percent (2020), 1.5 percent (2030). The Filipino consumer class is projected to grow steadily, from 41 million today to 79 million in 2030. By then, more than two-thirds of the Filipino population will spend more than $11 per day.

5. Indonesia (+2 positions), from place 6 to 4; future consumer class: 199 million (+76 million) Global share of consumer class: 2 percent (2020), 3.8 percent (2030). While Indonesia is only moving up two places, it is experiencing a large gain of consumer class growth. Starting from an already large base of 123 million, Indonesia will have almost 200 million consumers in 2030, making it the fourth-largest consumer market in the world.

Countries in Asia are expected to show the biggest growth of the consumer class among the world's 30 biggest consumer markets. The consumer class is defined as a group of people who spend more than $11 per day. Currently, 55% of the global consumer class live in Asia.

World's Top 30 Consumer Markets. Source: World Data Lab's Market Pro

Global investors chasing bigger returns will almost certainly shift more of their attention and money to the top 10 consumer markets, including Pakistan. Already, the year 2021 has been a banner year for investments in Pakistani technology startups.

Vehicles and home appliance ownership data analyzed by Dr. Jawaid Abdul Ghani of Karachi School of Business Leadership suggests that the officially reported GDP significantly understates Pakistan's actual GDP. Indeed, many economists believe that Pakistan’s economy is at least double the size that is officially reported in the government's Economic Surveys. The GDP has not been rebased in more than a decade. It was last rebased in 2005-6 while India’s was rebased in 2011 and Bangladesh’s in 2013. Just rebasing the Pakistani economy will result in at least 50% increase in official GDP. A research paper by economists Ali Kemal and Ahmad Wasim of PIDE (Pakistan Institute of Development Economics) estimated in 2012 that the Pakistani economy’s size then was around $400 billion. All they did was look at the consumption data to reach their conclusion. They used the data reported in regular PSLM (Pakistan Social and Living Standard Measurements) surveys on actual living standards. They found that a huge chunk of the country's economy is undocumented.

Pakistan's service sector which contributes more than 50% of the country's GDP is mostly cash-based and least documented. There is a lot of currency in circulation. According to the State Bank of Pakistan (SBP), the currency in circulation has increased to Rs. 7.4 trillion by the end of the financial year 2020-21, up from Rs 6.7 trillion in the last financial year, a double-digit growth of 10.4% year-on-year. Currency in circulation (CIC), as percent of M2 money supply and currency-to-deposit ratio, has been increasing over the last few years. The CIC/M2 ratio is now close to 30%. The average CIC/M2 ratio in FY18-21 was measured at 28%, up from 22% in FY10-15. This 1.2 trillion rupee increase could have generated undocumented GDP of Rs 3.1 trillion at the historic velocity of 2.6, according to a report in The Business Recorder. In comparison to Bangladesh (CIC/M2 at 13%), Pakistan’s cash economy is double the size. Even a casual observer can see that the living standards in Pakistan are higher than those in Bangladesh and India.

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Pakistan Forecast to Become World's 7th Largest Consumer Market By 2030

News, analysis and opinions about India, Pakistan, US, Canada, Europe, Mid East, South Asia, Silicon Valley, High Technology, Economy, Politics, World

www.riazhaq.com

 

[Bouncer]

I hope import substitution policies and something like Make in Pakistan is in the works to capitalize this huge consumer market. Otherwise 2030s will also see huge import bills, ever lasting deficits and IMF programs at the cost of our sovereignty. Hoping against hope that we will not sell our votes for khota biryani.

 

[Imran Khan]

if we did nto learn how to use condoms we will be biggest market one day

 

[DHSquare]

Those who overlearnt its usage... look at them today such a pity to look at old age population of Japan where oldies live alone , are immobilized & crying on TV programs for help

 

[Clutch]

Pakistan needs to shift from being the world's 7th largest consumer market to the World's 7th largest producer market!

Otherwise it's economic stagnation and regression...

 

[HaMoTZeMaS]

This means that in 2030, for the first time, every other Pakistani will be able to spend more than $11 per day.

I was hearing Pakistanis are becoming the poorest on earth, instead they are spending more each day

 

[K_Bin_W]

This means that in 2030, for the first time, every other Pakistani will be able to spend more than $11 per day.

I was hearing Pakistanis are becoming the poorest on earth, instead they are spending more each day

I don't live in Pak but when I went there for a visit somethings did not add up..... We were told that Pak is a poor country but expensive restaurants were jam-packed, Malls were full with people shopping, number of cars on the road etc.... The only logical conclusion was that there is a very large underground economy.

 

[DHSquare]

This means that in 2030, for the first time, every other Pakistani will be able to spend more than $11 per day.

I was hearing Pakistanis are becoming the poorest on earth, instead they are spending more each day

That's called a classic case of Shah kharchi n constantly spending more than one's chador allows...

 

[313ghazi]

I hope import substitution policies and something like Make in Pakistan is in the works to capitalize this huge consumer market. Otherwise 2030s will also see huge import bills, ever lasting deficits and IMF programs at the cost of our sovereignty. Hoping against hope that we will not sell our votes for khota biryani.

Forget the import bills, made in Pakistan should be encouraged to create revenue within Pakistan. Pakistani consumers, spending Pakistani money on Pakistani products. It will keep the wealth within Pakistan, each transaction will provide a share to the state. We have huge potential, but people need to act today to realise it.