94pc urban poor dont keep savings in banks: study
Study funded by the United States Agency for International Development says that they keep savings either at home or in committees
Saturday, March 29, 2008
ISLAMABAD: A new microfinance research study released on Friday stated that poor people generally saved through keeping cash at home and in committees, generically known as Rotating Credit and Savings Associations.
About 94 per cent of the poor interviewed in the report entitled Mobilising Savings from the Urban Poor in Pakistan: An Initial Enquiry, said they saved money either in cash or committees or both of these forms, but rarely in formal financial institutions including banks.
The research was conducted by ShoreBank International, a consultancy firm working with financial institutions in more than 40 countries across the globe to create access to financial services for low-income population, not served by traditional financial institutions.
The study was funded by the United States Agency for International Development (USAID) under a US$5 million project recently completed by SBI. Authored by Hussan Bano Burki and Shama Mohammed, the report aims at understanding the saving behaviour, preferences and attitudes of low-income potential savers in Pakistan and draw implications for commercial and microfinance banks regarding the design, marketing and delivery of saving products that appeal to the low-income savers, and at the same time are viable for the financial institutions to offer.
The study observed that in general, the low-income savers use multiple means of saving such as cash, prize bonds, gold and land to cater for both, predictable events requiring a large sum of cash in the future and for emergencies in the short and medium term such as illnesses. Savings through committees were also seen to range from Rs2 per week to Rs15, 000 per month by a low-income saver.
The report observes that while microfinance institutions in Pakistan have provided credit to those individuals who had no prior formal access, yet they lag behind considerably in providing access to saving opportunities to the low income population that may want to save, but do not have the access to opportunities for saving with a formal institution.
With only 7,494 branches of licensed banks operating to mobilise and intermediate deposits from the public, the infrastructural access for formal savings in Pakistan remained as low as 4.8 branches per 100,000 people in June 2006 against 6.3 in India and 8.6 in Indonesia (2004 figure), says the reports author Hussan Bano Burki.
The 38-page study provides banks interested in tapping the savings of the poor profitably, the parameters and general guidelines regarding saving product type, marketing strategy and distribution channel options that they should consider to offer for market responsive and viable saving services to the poor.
The authors suggest that the key for banks to mobilise savings from the urban poor, may be in offering saving products that replicate those features of informal saving methods that are popular amongst them and improve upon the disadvantages of these informal saving mechanisms.
The report postulates that given the right terms and conditions of a saving product for the poor, a well thought out marketing strategy will be essential for banks to successfully mobilise savings from the low income people.
The study urges banks to introduce simple processes to open a savings account and to make transactions. Many people cited the long and complicated processes and requirements for opening bank accounts as a reason for not saving with them.
The report advised that banks which want to mobilise savings of the poor, to re-orient their staff towards servicing the low income segment. United States Agency for International Development (USAID) report points out that a number of participants in the study cited attitude of the bank staff as disrespectful and unhelpful.
As the microfinance sectors active borrowers are estimated to more than double by 2010, this sector must begin to prepare to turn to savings as an alternative source of funds for growth, and should begin the groundwork right now, the report concluded.
94pc urban poor dont keep savings in banks: study