Unrealised potential of software exports
After earning over a hundred million dollars through exports of information technology and IT-enabled services (ITeS) for the first time in the last fiscal year, the government has set this years target at $165 million.
Pakistans exports of IT& ITeS (including software exports) rose to $107 million in FY07 from $73 million a year before. But this was equal to only 0.6 per cent of the total exports of $17 billion.
Since our traditional exports of textiles are not growing at the desired pace, it has become even more important to increase IT-related exports and exports of other non -traditional items.
Exporters believe that IT& ITeS exports could rise to a billion dollars by 2010 if the government and the private sector launch an effective image- building and marketing campaign
We need to tell the world our success stories and make them believe that we are capable of meeting their requirements, says Mr Ayub Butt, CEO of Karachi-based ZRG International. His company mainly offers the technology to run call centres within and outside Pakistan.
President of Pakistan Software Houses Association Mr Ashraf Kapadia says the country has numerous success stories to sell abroad. How many of us know, for example, that the financial trading software handling the clients transactions on the New York Stock Exchange may be the one provided by MixIT, a Karachi-based company ?
Another Karachi-based company, Etilize, says Mr Kapadia with a pride, is the largest content provider to distributors in the world including Wal-Mart.
He says that Wal-Mart and other companies are using the software developed by Etilize to offer their clients the facility to make on-line cross-company price comparisons.
Officials of Pakistan Software Export Board say exports of IT and ITeS have reached the take-off stage. We need to increase them to at least five per cent of our total exports, says an official adding that in this era of knowledge economy, we cannot continue to count on just traditional sources of exports.
Software exporters and PSEB officials say that one of the impediments to a faster growth in IT-and ITeS is that an unrealistic comparison with India demoralises Pakistani entrepreneurs. Many transactions in IT and ITeS of Pakistan remain under-reported or are even unreported at all, they say.
After taking into account all sorts of forex earnings related to IT& ITeS but not reported as such, the amount goes up to $600 million per year. Critics, however, point out that even at this level it is just 3.5 per cent of our total exports.
In the year ending in March 2007, India earned some $40 billion through exports of IT& ITeS, which was equal to a whopping 32 per cent of its total merchandise exports of $125 billion. Now the country is aiming to increase these non-traditional exports to $60 billion by 2010.
But president of Pakistan Software Houses Association, Mr Ashraf Kapadia says that it is not appropriate to draw a parallel between Pakistans and Indias foreign exchange earnings.
The PSEB has conducted a thorough exercise which shows that if the two countries use the same standards of calculating foreign exchange earnings through IT& ITeS, Pakistans would be not less than $2 billion against Indias $40 billion, he said.
He however reckons that comparisons aside, the country needs to accelerate its exports of IT& IT-enabled services adding that the country has enough potential to do this.
But the number one problem is our countrys image abroad. We need to show the world that despite all the problems that we have, business environment in Pakistan is excellent and foreigners can easily frequent our major cities.
Giving an example he said a US-based client of his own company (Systems Ltd.) was reluctant to visit Pakistan for five long years, citing his concern about various issues here. But finally when he visited Lahore land, saw for himself that there was nothing to scare foreign businessmen, and he made four successive visits ever since.
Officials of PSEB admit this and say that the board is building a true image of Pakistan by holding international events here and participating in the ones held in other parts of the world.
They mention signing of an agreement in Islamabad with the Microsoft in March this year adding that the visit of Microsoft executives would send a positive signal abroad and help others overcome inhibitions about Pakistan.
The agreement is aimed at seeking the Microsoft expertise in making Pakistan more competitive in the international market for software and IT-related services.
Under the agreement Microsoft would also help Pakistan develop and maintain a pool of human resources.
Currently there are 110,000 IT professionals and according to PSEB estimates over 10,000 of them are engaged in exports-oriented activities.
But a large number of professionals are still required to sustain growth, says Mr Ashraf Kapadia citing scarcity of human resources as number two problem facing the IT industry. We need to develop many more institutes of higher learning in IT and encourage the youth to choose IT as a career.
Executives of software houses say that in addition to having larger number of IT professionals they need to groom fresh IT graduates into highly skilled workforce well-versed with the most advanced practical knowledge. Sadly this is not happening on a wide scale.
The lack of adequate number of IT professionals can be gauged from the fact that 94 per cent of the total 1042 IT companies registered with PSEB are located only in three cities namely Karachi, Lahore and Islamabad.
PSEB officials say that export-oriented activities in IT& IteS cannot take place in other cities unless there are enough IT professionals available in those places as well.
That even the available IT professionals need advance training is evident from the fact that the share of software consultancy services is only one fifth of the total IT& ITeS exports. Software consultants are regarded as the most skilled workforce capable of providing real-time solution to complex IT-related jobs.
However, the country is making some progress exclusively in the field of software exports that rose to $73 million in FY07 from $46 million a year before.
Experts say whereas there is little scope for increasing exports of software consultancy, tremendous scope exists for boosting software exports as well as business process outsourcing or BPO. Pakistan has so far not made any big progress in BPO which is regarded as main revenue earner in IT& ITeS. In the last fiscal year India earned $8.4 billion through BPO, which was more than one fifth of its overall $40 billion exports of IT& ITeS.
Executives of software houses say that before 9/11 Pakistan had started claiming a small share of the global BPO business in the form of medical transcription that had gained immediate currency in the country.
But after the September 11, 2001 terror strike on American soil followed by the US-led attack on Afghanistan, medical transcription business slowed down. And the global companies that were eyeing Pakistan as a destination of business process outsourcing moved towards other countries, most notably India. Unlike software development which requires involvement of skilled professionals, the work sought under BPO could be done by semi skilled people. You dont even need people well-versed with English. You need youngsters who can read and write English and can spend time both on computers and on manual entry books, says the head of a software house.
Airlines and shipping companies, large consumer business houses and companies engaged in mortgage, healthcare, engineering and accounting outsource their back-office jobs and call centre operations to offshore companies providing cheaper services. Given the volume of these jobs, award of BPO also creates a lot of jobs in the recipient countries, notably in its sub-urban areas.
IT companies located in major cities can get BPO-related jobs done at the places brimming with young jobless people. In each of these centres they will need to recruit only a handful of fully skilled professionals to guide and groom the raw talent. Experts say that website building is also an area where Pakistan can earn sizable foreign exchange provided it can get huge volumes of business in hand.Mohiuddin Aazim
http://www.dawn.com/2007/07/30/ebr13.htm