Devil Soul
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Pakistan: A history through posters, papers and assorted paraphernalia
NADEEM F. PARACHAUPDATED ABOUT 2 HOURS AGO
Photo: TIME archives.
Future founder of Pakistan, Muhammad Ali Jinnah, on the April 1946 cover of TIME. He is shown in the midst of a geopolitical struggle in British India.
Photo: Akbar Ali.
Cover of a press release sent to newspapers on the first Independence Day of Pakistan in 1948.
Photo: Gulan Khan.
A 1950 promotional card displaying new uniforms of the air hostesses of Pakistan’s first airline, Orient Airways.
Photo: Mehran Bottlers.
The original bottle of Pakistan’s first soft-drink brand, Pakola. It was launched on Pakistan’s third Independence Day in 1950.
Photo: Askari Khan.
1950 launch poster of the country’s first 5-star hotel, The Metropole, in Karachi. The hotel was inaugurated by the Shah of Iran, thus the (Romanised) Persian copy.
Photo: Dawn.
An ad announcing the introduction of traffic signals in Pakistan. They were first introduced in Karachi in the 1950s.
Photo: Ameena NK.
The diary page on which poet Hafeez Jalandhari penned the country’s national anthem. The music for the anthem was composed by Ahmad G. Chagla in 1949. The words were written in 1952 and adopted by the government in 1954.
Photo: Umer Farooq.
List of holidays in Pakistan in 1953. Many of these are not holidays anymore.
Photo: Pakistan Times.
Pakistan Tobacco Company’s launch ad for the Three Castles cigarette brand in the 1950s. The ad uses a quote from fictional Spanish romantic and libertine Don Juan in the copy.
Photo: Askari Khan.
A 1956 handbill of Pakistan’s first ‘beauty cream’ brand, Tibet Snow. The pack and bottle design of the cream have remained exactly the same ever since.
Photo: Umer Farooq.
Fast bowler Fazal Mahmood was the first Pakistani cricketer to be used as a model by a commercial brand. He appeared in a Brylcreem ad in 1955.
Photo: Zahid Baig.
Cover of the pamphlet Iqbal Aur Mullahauthored by Islamic scholar Dr. K. A. Hakeem in 1953. The pamphlet differentiated between the ‘progressive faith’ of poet and philosopher Muhammad Iqbal and the ‘dogmatic’ and ‘retrogressive’ faith of the clerics. The pamphlet was distributed by the Pakistan military during its action against rioters during the 1953 anti-Ahmadiyya movement on Punjab.
Photo: Cpt. Khusro.
A 1955 promotional picture of an air hostess of the Pakistan International Airline (PIA). PIA was launched in 1955 after the government nationalised Orient Airways.
Photo: Askari Khan.
A 1956 ad of Pakistani soft-drink brand, Rogers. Rogers was owned by a Zoroastrian family and was most famous for its lemon drink and soda water. The brand folded in the early 1980s.
Photo: Hollywood Star.
Poster of 1956 Hollywood film, Bhowani Junction. The film was mostly shot in Lahore.
Photo: Umer Farooq.
Cover of the famous 1957 Urdu novel Khuda Ki Basti by Shaukat Siddique. The novel depicts life of crime, economic exploitation and social strife in the refugee camps of Karachi which had turned into shanty towns.
Photo: LIFE Archives.
1959 cover of LIFE magazine showing US President Eisenhower travelling on a horse carriage with Pakistani president, Ayub Khan, on the streets of Karachi.
Photo: Umer Farooq.
Article in an Ohio magazine on Pakistan’s squad at the 1959 Olympic Games in Australia.
Photo: Dawn.
Egyptian belly dancing comes to Karachi in 1960.
NADEEM F. PARACHAUPDATED ABOUT 2 HOURS AGO
Photo: TIME archives.
Future founder of Pakistan, Muhammad Ali Jinnah, on the April 1946 cover of TIME. He is shown in the midst of a geopolitical struggle in British India.
Photo: Akbar Ali.
Cover of a press release sent to newspapers on the first Independence Day of Pakistan in 1948.
Photo: Gulan Khan.
A 1950 promotional card displaying new uniforms of the air hostesses of Pakistan’s first airline, Orient Airways.
Photo: Mehran Bottlers.
The original bottle of Pakistan’s first soft-drink brand, Pakola. It was launched on Pakistan’s third Independence Day in 1950.
Photo: Askari Khan.
1950 launch poster of the country’s first 5-star hotel, The Metropole, in Karachi. The hotel was inaugurated by the Shah of Iran, thus the (Romanised) Persian copy.
Photo: Dawn.
An ad announcing the introduction of traffic signals in Pakistan. They were first introduced in Karachi in the 1950s.
Photo: Ameena NK.
The diary page on which poet Hafeez Jalandhari penned the country’s national anthem. The music for the anthem was composed by Ahmad G. Chagla in 1949. The words were written in 1952 and adopted by the government in 1954.
Photo: Umer Farooq.
List of holidays in Pakistan in 1953. Many of these are not holidays anymore.
Photo: Pakistan Times.
Pakistan Tobacco Company’s launch ad for the Three Castles cigarette brand in the 1950s. The ad uses a quote from fictional Spanish romantic and libertine Don Juan in the copy.
Photo: Askari Khan.
A 1956 handbill of Pakistan’s first ‘beauty cream’ brand, Tibet Snow. The pack and bottle design of the cream have remained exactly the same ever since.
Photo: Umer Farooq.
Fast bowler Fazal Mahmood was the first Pakistani cricketer to be used as a model by a commercial brand. He appeared in a Brylcreem ad in 1955.
Photo: Zahid Baig.
Cover of the pamphlet Iqbal Aur Mullahauthored by Islamic scholar Dr. K. A. Hakeem in 1953. The pamphlet differentiated between the ‘progressive faith’ of poet and philosopher Muhammad Iqbal and the ‘dogmatic’ and ‘retrogressive’ faith of the clerics. The pamphlet was distributed by the Pakistan military during its action against rioters during the 1953 anti-Ahmadiyya movement on Punjab.
Photo: Cpt. Khusro.
A 1955 promotional picture of an air hostess of the Pakistan International Airline (PIA). PIA was launched in 1955 after the government nationalised Orient Airways.
Photo: Askari Khan.
A 1956 ad of Pakistani soft-drink brand, Rogers. Rogers was owned by a Zoroastrian family and was most famous for its lemon drink and soda water. The brand folded in the early 1980s.
Photo: Hollywood Star.
Poster of 1956 Hollywood film, Bhowani Junction. The film was mostly shot in Lahore.
Photo: Umer Farooq.
Cover of the famous 1957 Urdu novel Khuda Ki Basti by Shaukat Siddique. The novel depicts life of crime, economic exploitation and social strife in the refugee camps of Karachi which had turned into shanty towns.
Photo: LIFE Archives.
1959 cover of LIFE magazine showing US President Eisenhower travelling on a horse carriage with Pakistani president, Ayub Khan, on the streets of Karachi.
Photo: Umer Farooq.
Article in an Ohio magazine on Pakistan’s squad at the 1959 Olympic Games in Australia.
Photo: Dawn.
Egyptian belly dancing comes to Karachi in 1960.
