Orientm-McCann Pakistan Wins Creative Masters Award for Nestle at Cannes

[Shahzaz ud din]

Orientm-McCann Pakistan Wins Creative Masters Award for Nestle at Cannes
Posted 4 days ago by Press Release

• Orient Pakistan is the ‘Creative Agency of the Year’ at Campaign Asia Pacific Awards
  
  It all started with MCCANN’s communication ideology, Truth Well Told. Pakistanis love Mix Chai and making of it is an age old ritual religiously followed in all the households. Picking on an insight that “Saucepan” is the utensil used for the local mixed tea preparation and uniquely symbolizes Mix Chai in Pakistan, something weaved in this local ritual, the agency decided to capitalize on this simple truth and create something amazing out of it. The solution didn’t only help the brand make this new news big but also built the much needed association with Mix Chai.
  
  
  
  
  
  Thus was created Guinness Record for the World’s Largest Saucepan and the campaign KHAAS WORLD RECORD came into being. Pakistan was asked to cast in their votes and make the record breaking saucepan bigger than ever.
  
  And Pakistan voted bringing home the Guinness World Record title for the World’s largest saucepan.
  
  The campaign was a thorough endeavor for bringing success to the brand. From Awareness till Trial, Facebook was used at its full creative potential to get the message across through each stage of the consumer journey and instigate an action within the audience ultimately prompting them to try out the new product.
  

 

[hazzam]

good achievement , keep it up .​