Chinese Blockbuster 'Flowers of War' Leaves U.S. Audiences Cold | Reuters
Chinese Blockbuster 'Flowers of War' Leaves U.S. Audiences Cold
By Kurt Orzeck at TheWrap
Fri Jan 27, 2012 3:37pm EST
Christian Bale couldn't entice U.S. moviegoers to go see "Flowers of War," the most expensive movie in Chinese history, last weekend. Nor could director Zhang Yimou of "Hero" fame.
"The Flowers of War," a dark and violent Chinese-language movie about the Rape of Nanking that cost more than $90 million to produce, grossed an anemic $48,558 in 30 U.S. locations last weekend. Its per-location average: A mere $1,619.
"The Flowers of War" belly flop -- and the problems it has faced on the way to the U.S. market -- underscores the challenges Chinese movies can face in America.
When it comes to attracting Stateside audiences, some Chinese movies, no matter how lavishly produced, get lost in translation.