Does having a statistically significant sample size matter?
Generally, the rule of thumb is that the larger the sample size, the more statistically significant it is—meaning there’s less of a chance that your results happened by coincidence.
But you might be wondering whether or not a statistically significant sample size matters. The truth is, it’s a case-by-case situation. Survey sampling can still give you valuable answers without having a sample size that represents the general population.
Customer feedback is one of the surveys that does so, regardless of whether or not you have a statistically significant sample size. Listening to customer thoughts will give you valuable perspectives on how you can improve your business.
On the other hand, political pollsters have to be extremely careful about surveying the right sample size—they need to make sure it’s balanced to reflect the overall population. Here are some specific use cases to help you figure out whether a statistically significant sample size makes a difference.