Micromax made its debut in 1991, but it has only become well known in the past few years. The company entered the Indian cell phone handset market in March 2008. Within six months, it had won a market share of 0.59%.
Micromax has seen a rise in market share since that time. Micromax is now the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. On March 31, 2010 the company registered the market share of 6.24% for that quarter, which grew from 0.59% in September 2008. Micromax became the fastest-growing mobile brand in India for the fiscal year 2009–2010. Handset sales have grown by 123.48% from 1.15 million units in the quarter ended June 30, 2009 to 2.57 million units in the quarter ended March 31, 2010. Micromax also sells data cards to service providers in India.