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Look what Lamborghini is bringing to India
NDTV | Written By: Ramarko Sengupta
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Lamborghini, known for its super luxury sports cars is bringing something to India that it started manufacturing before its famous sports cars.

Lamborghini-known to be associated with the rich and famous is now targeting affluent farmers, golf courses, cricket grounds, vine yards & luxury resorts as it unveils its tractors in India. The launch is scheduled for December 12 at the largest agricultural exhibition 'KISAN' to be held in Pune.

Lamborghini tractors have a history older than its cars. It was launched way back in the mid 1950s and in 1973 got acquired by the SDF Group. The group has been manufacturing Lamborghini tractors at its facility in Ranipet, Tamil Nadu, but has so far only exported them.

SDF Group had gained ownership of the Lamborghini brand of tractors after acquiring Trattori Lamborghini, founded by Ferruccio Lamborghini -- creator of the Lamborghini cars.

"We are thrilled to launch this beautiful Lamborghini tractor in India. Highly popular abroad, Lamborghini has won the hearts of many across the globe and I am confident the same story will be repeated here," Bhanu Sharma, managing director and CEO, SDF India said.

The prices are yet to be disclosed by the company.

The sports car business of Lamborghini is under Automobili Lamborghini SpA, which is owned by the Volkswagen Group.

http://profit.ndtv.com/news/industries/article-look-what-lamborghini-is-bringing-to-india-373781?pfrom=home-otherstories

GREAT!!!
Now Santa Singh can ride a Lamborghini in his fields back in his pind in Bhatinda!!!

with so many problems farmers are facing today...do u really think they will buy it...yeah the likes of dharmendra, sunny deol ,badals are an exception
 
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with so many problems farmers are facing today...do u really think they will buy it...yeah the likes of dharmendra, sunny deol ,badals are an exception

Do you think that all farmers in India are poor?
There are many rich ones in Punjab, UP, MP, Maharshtra, Gujrat, AP and elsewhere who are real farmers and rich farmers, not 'filmy ones'. It will have sales among them. But it will not be a mass-market tractor.
 
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Do you think that all farmers in India are poor?
There are many rich ones in Punjab, UP, MP, Maharshtra, Gujrat, AP and elsewhere who are real farmers and rich farmers, not 'filmy ones'. It will have sales among them. But it will not be a mass-market tractor.

:tup:
 
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HeroMoto Corp announces JV with Magneti Marelli for powertrains
Country's largest motorcycle maker HeroMoto Corp today announced a joint venture with Milan-based Magneti Marelli for manufacture of new generation powertrains. Both partners will be investing a total of $8.5 million in the JV firm - HMC-MM Auto Ltd - in the next three years and around USD 27 million over the next ten years.

Hero MotoCorp will hold 60 per cent in the JV while the Italian firm will have 40 per cent stake.

Read more at:
HeroMoto Corp announces JV with Magneti Marelli for powertrains - The Economic Times
 
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HeroMoto Corp announces JV with Magneti Marelli for powertrains
Country's largest motorcycle maker HeroMoto Corp today announced a joint venture with Milan-based Magneti Marelli for manufacture of new generation powertrains. Both partners will be investing a total of $8.5 million in the JV firm - HMC-MM Auto Ltd - in the next three years and around USD 27 million over the next ten years.

Hero MotoCorp will hold 60 per cent in the JV while the Italian firm will have 40 per cent stake.

Read more at:
HeroMoto Corp announces JV with Magneti Marelli for powertrains - The Economic Times

Hero desperately needs to do Bajaj... It must tieup with a good technology provider to make efficient and stylish bikes, like Bajaj found Tokyo engineering for Pulsur in early 2000.
Without good product they will end up like Yamaha and TVS....
I wouldn't like Hero to go that way...but sorry ..either u evolve or dissolve..
 
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Dozens of millions of $ 35,000-100,000 min. rich farmers in India.

Some world beating Indian agri. products like tea, coffee, Bamati, Cardamom, Cashews, Sugarcane (to make and export bulk rum !), jute, haldi, laung, jeera, hemp, coir, zaffran, betel nut, guar gum have a Global fan base.


Dozens of millions of $ 35,000-100,000 min. rich farmers in India.

While 1/2 of Punjab landed in India long ago, the Green Rev. rolled out Punjab in about 2/3'rds more area in UP, Gujarat and parts of Rajasthan and growing. Re: Narmada project, Indira Gandhi canal etc., India's now Global # 1 in canal works.

Some world beating Indian agri. products like tea, coffee, Bamati, cotton, cardamom, cashews, Sugarcane (to make and export bulk rum !), jute, haldi, laung, jeera, hemp, coir, zaffran, betel nut, guar gum have a Global fan base.
 
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Hero desperately needs to do Bajaj... It must tieup with a good technology provider to make efficient and stylish bikes, like Bajaj found Tokyo engineering for Pulsur in early 2000.
Without good product they will end up like Yamaha and TVS....
I wouldn't like Hero to go that way...but sorry ..either u evolve or dissolve..

^^^

Haha, what naive nonsense.

The Hero group you are talking is a cash fountain.

If I was Hero, I'd do the same - not Versace, Gucci, Ferrari or Lambo, but Magnetti Marelli. Similar dna.
  • Pssst, just in case you missed it or haven't heard, South EU's having a fire sale.
The idea's the same, get some pizzaz on the its side. Hero knows how to make bikes.

Hero bought a $ 40% majority in Eric Buell racing @ only $ 10 Mil. The 60% Marelli buyout, only $ 27 Mil. Total Hero turnover is about $ 3-4 Billion/yr.!

The truth is Hero's former collaborator Honda has turned into it's primary competitor. Honda is taking the fight Global.

With mega billions and it's Indian base, Hero has no choice but to payback Honda.
Hero has many advantages over Honda, like the Global boom in small bikes where it has economies of scale, cheap raw material and labour.

Hero can take on Honda, or be bought out!
 
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A big push to ‘Made in India’ cars
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- G. Balachandar

In a sign of its growing stature in car manufacturing, India is emerging as an export hub of global auto firms not just for small cars but also for big cars such as mid-size sedans and utility vehicles (UVs). Export of big vehicles has been on the rise as an increasing number of global brands are now selling India-built sedans and UVs in other markets.

During April-November 2013, exports of sedans reported a growth of 29 per cent at 77,987 units when compared with 60,512 units in a year-ago period. Share of big cars in total car exports has increased to 21 per cent from about nine per cent in March 2012.
Export of entry-level sedans (include Hyundai Accent, Maruti Swift Dzire and Toyota Etios sedan) and mid-size sedans (Nissan Sunny, Volkswagen Vento and Ford Fiesta, among others) grew by 28 per cent and 31 per cent, respectively, during the period.

In 2012-13, exports of these vehicles more than doubled at 91,478 units when compared with 43,903 units in the previous year, according to statistics of Society of Indian Automobile Manufacturers (SIAM).

“Sedan and UV exports from India have indeed been showing a rising trend. Manufacturers have ramped up their capacity for these vehicles due to the increasing domestic demand and have also concurrently started focusing on exports to optimally utilize their capacities,” Ajay Srinivasan, director, CRISIL Research, told The Hindu.

“While it is little early to say that India has started establishing itself as a manufacturing base for high-end cars, we do visualize the strong growth in sedan and UV exports to continue. The same factors that have made India an attractive small car manufacturing hub – huge size of the domestic market giving economies of scale in manufacturing, strong growth potential, and ample availability of labour and engineers – make India a potent force in the exports of high-end cars as well,” he added. The biggest start was provided by Nissan when it started exporting India-built premium sedan Sunny in January 2012. Nissan has been shipping Chennai-built both hatchback Micra and Sunny to various markets.
  • Europe’s largest car maker Volkswagen has also been selling ‘Made in India’ Vento across three continents. Recently it started shipping the cars to Mexico, which will become the single largest export market for Volkswagen India.
Along with sedans, UVs are also scripting a success story with their exports increasing to 23,556 units from 4,793 units during April-November 2012 period. Currently, Renault is the largest UV exporter from India, followed by Ford and Mahindra & Mahindra.

Both Renault and Ford have drawn up major export plans for their premium compact SUVs Duster and EcoSport, respectively. Chennai-built Ford EcoSport is being sold in 10 markets. While India’s small car export story is intact, export of bigger cars is also expected to grow strongly as the global OEMs have started realising that vehicles produced here can be sold anywhere in the world, competitively. Mr. Srinivasan also believes that increasing number of car makers would get into exports of high-end cars from India in the future. “Focus on exports also helps manufacturers better manage downturns in the domestic market,” he added.

balachandar.g@thehindu.co.in
 
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Harley-Davidson changes gears in India

Its new sub-Rs 5-lakh bike and a factory near Delhi will help it prepare for the future.Trends indicate the Indian superbike market is ready to explode

Sometime in February, Harley-Davidson will launch the first of its products based on the all new Street platform - developed over 14 years - in the Indian market. The on-road price of the Street 750 would be under Rs 5 lakh. This will make it the cheapest Harley anywhere in the world. It will be produced locally at the company's facility in Bawal (Haryana), which makes India the only other country where Harley will have full-fledged manufacturing operations apart from its home base in the United States.

full article :
Harley-Davidson changes gears in India | Business Standard
 
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SDF to shift some tractor engine lines from Italy to India

Farm equipment maker Same Deutz Fahr (SDF), which recently unveiled its Lamborghini tractors in India, proposes to shift some engine production lines from Italy to its plant at Ranipet, near Chennai.

The company plans to invest Rs 300 crore over the next one year in expanding the tractor engine production capacity, said Bhanu Sharma, Managing Director and CEO of SDF India Pvt Ltd.

Two new lines
“We are planning to shift production of tractor engines with three and four cylinders, that will have a horse power range of 80-110,” Sharma said. Two new tractor engine production lines will be added at its existing facility in Ranipet.

Shifting of production lines will help the company introduce newer range of tractors with higher horsepower in the Indian market by 2015, where the demand for higher capacity tractors is seen going up, Sharma said.

key factors
The shortage of manpower, rising labour costs and consolidation of land holdings are the key factors that are driving the tractor sales, he added.

Currently, SDF manufactures about 8-9 tractor models in the mid-segment with a horse power range of 40-80 hp, bulk of which are exported to about 54 countries across Asia, Africa, Latin America and Australia.

The company sold about 2,000 Deutz Fahr tractors in the Indian market this year and is planning to double it in 2014.

SDF is eyeing a production to 25,000 tractor engines during 2014, up from the current year’s output of 15,000 engines, Sharma added.

Lamborghini tractors

SDF unveiled its Lamborghini range of tractors in India at an agri-fair in Pune, recently.

The company is in the process of finalising the specifications for the Indian market, based on the customer requirement, and expects to start rolling out Lamborghini tractors in the second half of 2014, he added.

SDF is targeting rich farmers and high profile individuals with farming interests, besides golf courses, cricket stadiums and luxury resorts.

SDF to shift some tractor engine lines from Italy to India | Business Line
 
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Gabriel India sets up R&D centre for two-wheelers

Gabriel India, a part of the Rs 5,800-crore automobile components manufacturing Anand Group, has set up a two-wheeler R&D facility in Hosur.

The company informed the NSE that the unit was inaugurated on Wednesday to cater to the two-wheeler business segment which contributes over 50 per cent of Gabriel’s revenue. The R&D centrewill work with OEMs in product development.

The facility is equipped to develop any type of two-wheeler suspension products. The release quoting Deepak Chopra, CEO, Anand, and Chairman Gabriel, said despite the slow down in the automobile sector, the group is committed to its investment plans that will strengthen its operations in the long run


Gabriel India sets up R&D centre for two-wheelers | Business Line
 
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Made in India Mid-size SUVs-The flavor of 2013 ( and hopefully 2014 as well)

Nisssan Terrano

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Renault duster
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Ford eco-sport

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