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Sahara to be rebranded as Jet Lite
MUMBAI: Finally, Jet Airways broke its silence. At a packed press conference addressed by the airlines top brass, the company said that the aircraft that will join its fleet on account of acquiring Air Sahara will be redeployed as a low cost carrier.
To be called Jet Lite, it will be "somewhere between a full service airline and a low cost one,"said Naresh Goyal, chairman, Jet Airways.
Towards end of this year, Goyal added, Jet will launch an international cargo airline and a maintence, repair and overhaul (MRO) facility.
So what really is an airline that's somewhere between low cost and a full service carrier? For starters, it means you don't pay for the food on board.
"In any case, that costs just Rs 40-50 per meal,"said Goyal. Costs, he explained, will instead be driven down by leveraging synergies that will come into play when both Jet and Sahara come together. For instance, training facilities for crew will now be shared between both airlines and prices with suppliers will be renegotiated.
"It is a new segment that we will be catering to,"he said. "The market is growing and our yield per passenger will be higher than that of the so-called low cost airlines," he continued.
Goyal, however, declined to talk on what kind of prices the consumer can expect out of the airline. "We will come with the right product at the right price for the market,"was all he said.
An official at the airline explained that tickets on Jet Lite will definitely be cheaper than that on Jet. He pointed out, that with the induction of new aircraft into the Jet fleet that have been fitted with a lot of next generation creature comforts, the airline may possibly be able to charge a premium on the routes these machines fly.
Jet is taking delivery of 20 wide-bodied aircraft between April and October 2007, besides 10 Boeing 787 Dreamliner aircraft between July 2011 and December 2012. It also plans to negotiate better prices for the 10 Boeing 737-800 aircraft that Sahara ordered last year, Goyal said.
Goyal hinted that the airline may not hesitate to get out of sectors where the pay offs aren't as good. "The two airlines will aim for an annual growth of 15% even though the domestic market is growing faster. We want to grow at a steady rate and are more interested in profitability and managing margins than market share,"he said.
The company also plans to raise up to $400 million over the next couple of months to fund its internatinal expansion plans. Officials at Jet said the amount could be even higher if market conditions were suitable.
The airline is also evaluating various options to fund the working capital requirements it will need to to overhaul Sahara. "We were already talking to bankers before the acquisition was finalised,"said Vic Dungca, a member of Jet's board.
MUMBAI: Finally, Jet Airways broke its silence. At a packed press conference addressed by the airlines top brass, the company said that the aircraft that will join its fleet on account of acquiring Air Sahara will be redeployed as a low cost carrier.
To be called Jet Lite, it will be "somewhere between a full service airline and a low cost one,"said Naresh Goyal, chairman, Jet Airways.
Towards end of this year, Goyal added, Jet will launch an international cargo airline and a maintence, repair and overhaul (MRO) facility.
So what really is an airline that's somewhere between low cost and a full service carrier? For starters, it means you don't pay for the food on board.
"In any case, that costs just Rs 40-50 per meal,"said Goyal. Costs, he explained, will instead be driven down by leveraging synergies that will come into play when both Jet and Sahara come together. For instance, training facilities for crew will now be shared between both airlines and prices with suppliers will be renegotiated.
"It is a new segment that we will be catering to,"he said. "The market is growing and our yield per passenger will be higher than that of the so-called low cost airlines," he continued.
Goyal, however, declined to talk on what kind of prices the consumer can expect out of the airline. "We will come with the right product at the right price for the market,"was all he said.
An official at the airline explained that tickets on Jet Lite will definitely be cheaper than that on Jet. He pointed out, that with the induction of new aircraft into the Jet fleet that have been fitted with a lot of next generation creature comforts, the airline may possibly be able to charge a premium on the routes these machines fly.
Jet is taking delivery of 20 wide-bodied aircraft between April and October 2007, besides 10 Boeing 787 Dreamliner aircraft between July 2011 and December 2012. It also plans to negotiate better prices for the 10 Boeing 737-800 aircraft that Sahara ordered last year, Goyal said.
Goyal hinted that the airline may not hesitate to get out of sectors where the pay offs aren't as good. "The two airlines will aim for an annual growth of 15% even though the domestic market is growing faster. We want to grow at a steady rate and are more interested in profitability and managing margins than market share,"he said.
The company also plans to raise up to $400 million over the next couple of months to fund its internatinal expansion plans. Officials at Jet said the amount could be even higher if market conditions were suitable.
The airline is also evaluating various options to fund the working capital requirements it will need to to overhaul Sahara. "We were already talking to bankers before the acquisition was finalised,"said Vic Dungca, a member of Jet's board.