Indelible investment trend boldly written in Indian Inc
Martyn Davies and Abdullah Verachia
Sunday Times, South Africa
Aug 05, 2007
India-Africa ties are no longer based on political affinity originating from their common colonial past
A new trend in the global economy is the integration of developing world economies. As trade and investment between emerging-markets grows, so traditional European and North American corporate interests are being displaced.
This is now happening in Africa. The rise of China and India in close pursuit will change the landscape of African economies.
Much is being reported of Chinas state-driven uber-competitiveness, but Indias private firms will be the winners in Africa. They may not have the deep pockets of Chinas state-owned resource firms, but they are profit-hungry, run by savvy managers and have tried and tested business strategies for emerging markets India itself being among the worlds biggest.
India Inc is coming to Africa.
Most Indian business across the continent is micro in size and family- owned. This is why most of us cant name an Indian firm of significant size from KwaZulu-Natal.
Similarly, we dont know any from Kenya, Tanzania or Uganda either, where second-and third-generation Indians pretty much control the economies of East Africa.
But the new wave of Indian investment to Africa is coming from its aspirant multinationals. Corporate Indias expansion into Africa is replacing the traditional and typically entrepreneurial small trading business model of migrant Indian labour.
Indias traditional corporates are diverse, family-owned and all-powerful in their home economy. Firms such as Tata, Reliance, Mahindra & Mahindra, Ranbaxy and Dr Reddys are becoming household brands in developing markets in Africa.
These emerging multinationals are building competitive advantage in the information technology, healthcare, pharmaceuticals, biotechnology and automotive sectors. They all have the advantage of a huge domestic market to leverage for global comparative advantage.
Indias large and growing domestic economy provides a strong resource base from which to expand offshore. Low labour costs, a sizeable domestic consumer market, skilled labour, high levels of education and Indias wealthy international diaspora all contribute to that countrys competitive advantage.
India Incs international expansion strategy is primarily focused on emerging markets. Indian firms, often lacking the capital, products and technology to compete head-on with Western multinationals, are venturing into less competitive market spaces in the developing world. This strategy is supported by the Indian government, which is encouraging its firms to focus on non-traditional markets, the emerging-market economies with special emphasis on Africa.
India-Africa ties are no longer based on political affinity originating from their common colonial past . Indias economic diplomacy now leverages old political ties for commercial gain.
But when setting up shop in South Africa, Indian diplomats and entrepreneurs never fail to mention Mahatma Gandhi and how his legacy somehow makes its way into their business plans.
Whereas Chinese state-owned enterprises have little difficulty accessing capital from Chinas policy banks, Indian firms cost of capital is market- rather than politically- determined. This partly accounts for Indias significantly lower outward stock of foreign direct investment.
To try to rectify this, Indias government is also encouraging its firms to invest in Africa through offering financial incentives.
Although not financially able to compete with the support given to Chinese state-owned enterprises by Beijing, Delhi is focusing its financial aid efforts on a handful of key African economies, mostly in West Africa.
It is doing so through the setting up of financial credit lines to support Indian firms to win contracts on the continent.
It has provided a 200-million credit line for projects under Nepad. Another 250-million credit line has been extended to West Africa through regional grouping Economic Community of West African States (Ecowas) for the Ecowas Bank of Investment and Development.
The drivers of India Inc investing in Africa are:
Vertical integration: Indian firms are acquiring upstream companies to secure resource assets.
Coupled with China, Indias growth is driving global commodities demand with African states satisfying a large part of this demand.
Capturing consumer markets: Indias firms are establishing a wide footprint across Africa selling an array of products from pharmaceutical to automotive to consumer goods.
Energy security: on the back of energy demand and rising oil prices, Indias energy firms are on the international acquisition trail.
Having to import 70% of its oil requirements, India is strategically vulnerable. To meet growing demand for energy, Indian firms have embarked on an aggressive energy investment drive in Africa.
India has invested almost 2-billion in Sudan. ONGC Videsh Ltd is partnering with other Asian companies Petronas (Malaysia) and the Chinese National Oil Company (CNOOC) in Sudan. Western nations imposition of sanctions against Sudan has created market gaps that have been filled by Asian firms, Indian included, that have business models less constrained by political forces.
Head-to-head competition in the energy- and oil-rich economies of Angola and Sudan for oil concessions has pushed up the cost of acquisitions. China and India are increasingly exerting greater commercial influence in Africa.
India is emerging as South Africas foremost strategic partner in Asia. Japan, Malaysia and China previously held this title but the rapidity at which Indian firms are investing in the local economy has increased Indias importance for the South African economy.
As Indian firms are graduating to multinational status, South Africa has become a preferred investment destination.
Tata is Indias major investor, and its no secret that Tatas chairman Ratan Tata has a hotline to President Thabo Mbekis office.
Tatas axiom of benevolent capitalism and intensive community involvement appeals to the South African governments thinking on development.
There are now 35 Indian companies that have invested about 150-million in South Africa. There is a further US500-million in the investment pipeline.
India will soon become the biggest foreign investor into the economy.
Indias banks are also moving in. State Bank of India already has a presence; ICICI Bank will soon move in, possibly followed by the Bank of Baroda.
The face of Indian business will no longer be small and entrepreneurial, but corporate and multinational. This shift reflects the developmental confidence of India itself.
Leveraging traditional relations built up during the colonial period, India is ideally positioned to take advantage of its durable political ties for commercial positioning on the continent.
Indias emerging multinationals are being welcomed into African economies and do not have to contend with the political baggage of being a former colonial power. Along with China, Indias commercial engagement of the continent will have long-term strategic consequences for the continent an economic destiny that is no longer framed by European interests .
Davies is chief executive of Emerging Market Focus and heads the Asia Business Centre at the Gordon Institute of Business Science; Verachia is a senior business analyst at Emerging Market Focus.