INDIA AT HANNOVER MESSE 2015...COME MAKE IN INDIA

[ashok mourya]

Here are the latest developments:

1. On Sunday, PM Modi inaugurated along with German Chancellor Angela Merkel, the Hannover Messe - the world's largest trade fair where top businesses from many countries gather. He promised that his government is "removing unnecessary regulations and simplifying our procedures" to make doing business in India easy.
2. PM Modi promised a "predictable, stable and competitive" tax regime as he pitched his 'Make in India' agenda. "I want to thank you for allowing us to unleash our lions in this city... the lions are a symbol of new India," the PM said, referring to the 'Make in India' logo of a lion made of cogs to depict manufacturing.
3. On Sunday, PM Modi had dinner with Ms Merkel and both leaders spoke to industry.
4. On Monday, after his meetings with Indian business leaders at the trade fair, PM Modi will leave for Berlin, where he will meet members of the Indian community in Germany. The grandnephew of Subhas Chandra Bose has said that he will try to meet the Prime Minister and discuss the controversy over the alleged spying on close relatives of the freedom fighter.
5. The Prime Minister met 14 top German business leaders at a roundtable in Hannover on Sunday and told them he keeps a checklist of about 80-90 things that need to be bettered in the country.
6. "The Prime Minister said that he does a status check on this list every 15 days or so," said foreign affairs ministry spokesperson Syed Akbaruddin, adding, "And he follows it up with the states to see what improvements have been made."
7. The CEOs shared feedback on doing business in India. Some German companies brought up land acquisition as a hurdle to investing in Indian projects; back home the Modi government is struggling to push major reforms to address that.
8. Executives from BMW told the Prime Minister that India's tax structure is problematic. Other companies talked about the problem of tight delivery timelines.
9. "The Prime Minister told them that he had to work with the states," said Mr Akbaruddin. This is the first time that 14 states are participating at an international fair like Hannover, competing with each other to get investment.
10. The PM is on a nine-day tour of three countries. He spent three days in France before landing in Germany for a two-day visit. He goes to Canada from Germany.

 

[ashok mourya]

Here are five key points from his op-ed:

1. The credibility of our economy has been restored. India is once again poised for rapid growth and development. It is the only emerging economy where growth rate is rising. The prospects are even better.
2. Our aim is to completely eliminate poverty and to propel all Indians into a life of purpose and dignity within a generation. My own life-experience and belief in the role of good governance in India's economic development has convinced me that this noble objective can be achieved.
3. Generating jobs for India's youthful population is a key to harnessing India's demographic advantage. This can be achieved only when we significantly and quickly ramp up our manufacturing capabilities. To meet this objective my Government has unveiled the "Make in India" initiative.
4. Through our "Act East" and "Link West" policy, India has the potential of becoming the middle ground for East and West as a manufacturing hub that serves both our vast domestic market and becomes a base for global exports and general well-being.
5. Our strategy for "Make in India" requires urgent creation of new infrastructure. The substantial enhancement in financing in the federal budget for highways, railways and energy is a step in this direction.
6. International support and collaboration is equally critical to achieving our objectives. I have therefore sought to build a foreign policy which is an integral part of our national development strategy.
7. Growing urbanization in India is one of our greatest challenges. The population in our cities is projected to double in 10 years. Our focus on development of Smart Cities is aimed at providing the basic necessities of affordable housing, clean water and a safe environment for our people.
8. India's development needs can become business opportunities for German industry. Higher levels of investments are possible and indeed desirable. Germany is globally renowned for its engineering, innovation and skills. The capacities of your Mittelstand and family-owned businesses are well known. I invite them to come to India.
9. I visualize India as a key engine of global growth. Our democratic principles and practices are guarantors of stability We have a free media and an independent judiciary that allows all opinions to be aired without fear.
10. We believe in "Rahein Saath Badhe Saath" (stay together-grow together). There is no other way forward. Mankind's progress in this century depends on cooperation and collaboration. Conflict is unthinkable. So is poverty which Gandhi called the worst form of violence.

 

[Paranoid Android]

Amazing....

 

[CorporateAffairs]

India's last hope is Modi.
And he wouldn't disappoint us.

 

[ashok mourya]

Pm arrived In Berlin....Walking like a hero

 

[Tridibans]

One of my seniors from my management school is currently staying at Dusseldorf and works for DHL. He says, after Modi's recent euphoria (US visit, India's revised growth, Paris visit and now this), many many Germans who earlier had negative views of India are actually betting on us for being the next economic superpower

In his company, shipments to and from India is growing at 250% per year

 

[ashok mourya]

One of my seniors from my management school is currently staying at Dusseldorf and works for DHL. He says, after Modi's recent euphoria (US visit, India's revised growth, Paris visit and now this), many many Germans who earlier had negative views of India are actually betting on us for being the next economic superpower

In his company, shipments to and from India is growing at 250% per year

That is called positive marketing and Modiji doing it excellently.

 

[skynet]

@Guynextdoor2

 

[Srinivas]

Thanks for this video !

I was looking for this video from morning, BTW the opening lion is brilliant way of marketing !

 

[ashok mourya]

Thanks for this video !

I was looking for this video from morning, BTW the opening lion is brilliant way of marketing !

Modi's marketing skill is better than any Indian politician,with this marketing and positive campaigning he won the election with huge mandate.

SIX MARKETING STRATEGIES BEHIND NARENDRA MODI’S ELECTION VICTORY

All deodorant. No gas” vis-a-vis its competitors. This is something they learned through consumer research. Similarly, the campaign managers of the BJP conducted consumer research. They found that the brand value of Narendra Modi is much higher than that of the BJP. Therefore, they took the decision to project Narendra Modi instead of projecting BJP or the NDA in all their campaigns.

Right now, after the victory, it all seems obvious. But 6 months back, when Narendra Modi was anointed the prime ministerial candidate, it was not that obvious. In fact, it was controversial. Even some of the senior leaders from the BJP were against the decision. The fact that they went ahead with their decision is a masterstroke.The campaign managers realized that Brand Modi is more powerful than brand BJP.

2) Getting the Best Minds on Board: Second, they hired the best known names in Indian advertising. Sam Balsara, Prasoon Joshi, Piyush Pandey. These people have a wealth of experience behind them. They have run successful campaigns with hundreds of brands in their lives. They took sentimentality out of the picture and looked at this as business. They decided that their client was the BJP. If BJP was any other brand, how would they sell? Having these experienced senior people like the trio certainly helped.

3) Catchy Slogan: There are slogans in marketing. Nike has ‘Just do it’. Similarly, BJP decided to have a catchy slogan. ‘Ab ki Bar, Modi Sarkar’. It was extremely catchy. It was easy on the tongue. Everybody could say it. Even the non-Hindi speakers could understand what it stood for and they could easily articulate it. So, it resonated with everybody.

4) Integrated communications campaign. This involves the use of multiple methods of media but the message you send out should be a unified one. This was done brilliants by the BJP and their campaign managers. The message was Brand Modi and what he stood for. They ran TV ads, print ads, radio ads, they used YouTube, Facebook and Twitter. They targeted different audiences and segments. They used TV to reach the average man. They used Internet to reach out to the youngsters who are online most of the time. They reached rural people through road shows and rallies. Narendra Modi himself addressed hundreds of rallied throughout the country and he also has a great ability to communicate. Just like Bill Clinton. He had an innate tendency to connect with the audience. I see the same thing with Narendra Modi.

5) Word of Mouth: There was a clear perception that Modi was a doer. He could get things done. There was a widespread perception that that there was a policy paralysis with the previous government. Modi and his team took advantage and leveraged his image as a doer. Even things like word of mouth and viral hits like Kolaveri Di did not use any marketing. It just spread among people. There are a lot of migrant laborers from Bihar and Uttar Pradesh worked in Gujarat and when they went back home, they spread positive word of mouth about Narendra Modi and his team.

6) Database Marketing. Particularly in important states like Uttar Pradesh and Bihar, what the campaign managers did was collect huge database and they worked on reaching out directly to the people. It also greatly helped that the opposition ran a very lackluster campaign run by the opposition party. All these factors mentioned above resulted in a landslide victory. While advertising and marketing alone did not help, but in my view, they were major contributors.

 

[Dr Gupta]

Stunning pics

 

[The BrOkEn HeArT]

Great. Thanks for the thread. please merge the whole tour developments of Mr. Modi on this thread. It will help to understand the out put of the whole three country tour. ( if possible)

 

[egodoc222]

amazing!!

 

[ashok mourya]

Watch Narendra Modi live from Berlin

 

[sancho]

That is called positive marketing and Modiji doing it excellently.

Actually that's called simple logic. India is the only country for the last years, that is steadily moving forward. We know for years that we will overtake China on the GDP growth and our middle class is a huge market for western countries and companies. So marketing has nothing to do with the interest in India. What makes a difference instead, which is also reported in the media here, are the positive changes on bureaucracy and on tax reforms (which is what the PM specifically mentioned in front of German industry officials), because that makes investing in India easier and therefor more interesting as it already was. But there are also concerns, about the bad changes, attacks on church, ban's and inequality towards minorities, which didn't gone unnotized in the west (especially when even US President Obama even feels the need to voice his concern about it). So Modi Magic abroad is mainly interesting for the Indians living in those countries, the foreign companies wants more substance and actual changes in India, to ease doing business and make investing worth it.
Sadly his visit seems not to get Indian forces anything, not much talk on defence was reported.