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Written by Patrick Frater
Sunday, 18 March 2007
HONG KONG -- Like every biz convention, FICCI-Frames will have its quota of suits, bureaucrats and consultants. But only a few minutes away from Film City and the beating heart of Bollywood, it will also have a good helping of glitz. After all, not every biz gabfest gets to kick off with addresses from veteran Italian thesp Giancarlo Giannini and Indian actress Kareena Kapoor.
Metaphors abound: the old and the new side by side; the old world come to pay tribute to the rising star; evidence of a major Italian delegation come to rediscover the mythical East; and so on.
Organized by the Federation of Indian Chambers of Commerce and Industry and held in Mumbai's Renaissance Hotel, Frames is an event propelled by the fast-growing Indian entertainment sector. And like that sector, the conference is simply too big to get around without missing something important.
Three-day program is divided into six strands -- film, TV, animation, radio, digital and "new focus" -- interspersed with plenary sessions that encourage crossover and exchanges of ideas. The well-planned "networking lunches" and evening events serve a similar function.
Film track is particularly rich, given the upheavals that come with box office success of new "new age" content in India, the surging multiplexing of the country and the accompanying shift to digital projection and production.
Visiting country of honor Italy will be heavily present in the co-production discussion with both Anica prexy Ricardo Tozzi and Film Italia's Irene Bignardi taking part.
One movie session will examine the matter of remakes and sequels.
India is no better or worse than anywhere else at plundering its own history for retreads, but debate may examine whether its producers can continue to treat foreign intellectual property in as cavalier a fashion as some still do.
The animation and visual effects strandboasts the biggest Hollywood names. Oscar winner Michael McAlister ("Indiana Jones," "Star Wars") and John Hughes, Rhythm & Hues prexy and founder, will square off against local effects specialist Keitan Yadav ("Don," "Paheli").
One session certain to get the gossips' tongues wagging is a plenary discussion on the "knowledge economy" and the role of entertainment in connecting India and the rest of the world.
Debate notably features 1980s superstar-turned-social activist and member of parliament Shabana Azmi and her former partner, helmer Shekhar Kapur ("Four Feathers," "Bandit Queen").
Part of the "new focus" group, India's exploding gaming industry will be put under the spotlight by Electronic Arts HK's president Jon Niermann, Microsoft's Alan Bowman and Zapak chief operating officer Rohit Sharma.
Rounding out the proceedings are some 30 companies that have taken booths in the hotel. They may give the impression of a content market, but talking is FICCI-Frames' real forte.
Source: Variety Asia Online
Sunday, 18 March 2007
HONG KONG -- Like every biz convention, FICCI-Frames will have its quota of suits, bureaucrats and consultants. But only a few minutes away from Film City and the beating heart of Bollywood, it will also have a good helping of glitz. After all, not every biz gabfest gets to kick off with addresses from veteran Italian thesp Giancarlo Giannini and Indian actress Kareena Kapoor.
Metaphors abound: the old and the new side by side; the old world come to pay tribute to the rising star; evidence of a major Italian delegation come to rediscover the mythical East; and so on.
Organized by the Federation of Indian Chambers of Commerce and Industry and held in Mumbai's Renaissance Hotel, Frames is an event propelled by the fast-growing Indian entertainment sector. And like that sector, the conference is simply too big to get around without missing something important.
Three-day program is divided into six strands -- film, TV, animation, radio, digital and "new focus" -- interspersed with plenary sessions that encourage crossover and exchanges of ideas. The well-planned "networking lunches" and evening events serve a similar function.
Film track is particularly rich, given the upheavals that come with box office success of new "new age" content in India, the surging multiplexing of the country and the accompanying shift to digital projection and production.
Visiting country of honor Italy will be heavily present in the co-production discussion with both Anica prexy Ricardo Tozzi and Film Italia's Irene Bignardi taking part.
One movie session will examine the matter of remakes and sequels.
India is no better or worse than anywhere else at plundering its own history for retreads, but debate may examine whether its producers can continue to treat foreign intellectual property in as cavalier a fashion as some still do.
The animation and visual effects strandboasts the biggest Hollywood names. Oscar winner Michael McAlister ("Indiana Jones," "Star Wars") and John Hughes, Rhythm & Hues prexy and founder, will square off against local effects specialist Keitan Yadav ("Don," "Paheli").
One session certain to get the gossips' tongues wagging is a plenary discussion on the "knowledge economy" and the role of entertainment in connecting India and the rest of the world.
Debate notably features 1980s superstar-turned-social activist and member of parliament Shabana Azmi and her former partner, helmer Shekhar Kapur ("Four Feathers," "Bandit Queen").
Part of the "new focus" group, India's exploding gaming industry will be put under the spotlight by Electronic Arts HK's president Jon Niermann, Microsoft's Alan Bowman and Zapak chief operating officer Rohit Sharma.
Rounding out the proceedings are some 30 companies that have taken booths in the hotel. They may give the impression of a content market, but talking is FICCI-Frames' real forte.
Source: Variety Asia Online
