The heady old days, when everything was just rosy... Then everything went downhill.
India unveils new rupee symbol | World news | theguardian.com
India unveils new rupee symbol
Udaya Kumar with his winning design for the Indian rupee symbol. Photograph: Strdel/AFP/Getty Images
It may look like a melted British Rail sign but it's hoped that a new symbol for the Indian rupee will signal India's growing economic strength ‑ and it will be coming soon to a keyboard near you.
The winning design was selected by the Indian cabinet yesterday from a shortlist of five following a national competition.
Measures are already afoot to have the rupee sign declared a computer standard, meaning it could join currencies such as the pound, dollar, euro and yen on keyboards within two years.
"The distinct symbol denotes the robustness of the Indian economy," India's information minister, Ambika Soni, said.
References to sums in rupees currently involve spelling out the word (as is the case in the Guardian's style guide) or giving it the abbreviation Rs or INRs to distinguish it from other Asian countries that use rupees or variations thereof.
"Once accepted, it will stand clear from the clutter of currencies that call themselves rupee or the rupiah," India's Telegraph reported.
The winning symbol was the work of Udaya Kumar, a lecture in design at the Indian Institute of Technology in Mumbai. Speaking to the Indian news website Rediff.com he said: "My design is based on the tricolour, with two lines at the top and white space in between. I wanted the symbol for the rupee to represent the Indian flag. It is a perfect blend of Indian and Roman letters: a capital 'R' and Devanagari 'ra' which represents rupiya, to appeal to international audiences and Indian audiences."
Michael Johnson, a director at the award-winning London-based design consultancy johnson banks, said the new symbol fitted with other currency signs but lacked imagination.
"I think it's a B or B plus. Most currency symbols follow an established route now ‑ E for euro, Y for yen, now R for rupee. You could argue that a dynamic emerging economy could have gone for something more unusual and got away with it ‑ I think in the end conservative voices prevailed."
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http://www.livemint.com/Leisure/LCRbGIjOZ0ZIPQgYtK1U7H/The-joke-is-on-the-rupee.html
The joke is on the rupee - Livemint
Updated: Thu, Aug 22 2013. 02 15 PM IST
Mumbai: Since January, the rupee has depreciated by 15%, the most among Asian currencies. Jokes about the currency have appreciated at a faster pace.
Social network users are trading jokes about the state of the rupee with the dedicated regularity of business channels rolling out doom-and-gloom headlines on the economy.
“The dollar is on an escalator and the rupee is on a ventilator” goes one witticism.
“I heard the rupee is falling, please tell me where I can collect it?”, one network user wants to know.
“Finally it has happened…After decades, beer is now cheaper than petrol! There will be a new slogan: Just Drink, Don’t Drive!” and “A kg of onions can now be bought at the Dollar Store.”
Faking News, a local takeoff on the satirical American website The Onion, had the headline: “India is ready to talk to dollar to strengthen rupee-dollar relationship.”
Everybody has something to say about the falling rupee and rising prices of petrol and onions, from stand-up comedians on Twitter (Tanmay Bhat: I think if the Chinese knew how bad the rupee was doing, they’d leave Arunachal Pradesh alone). Jokes using Hindi movie and song references flooded Facebook accounts and mailboxes, such as a fake news item about the third part of the Hindi movie Race, saying, “Race 3: Who will reach hundred first, dollar, petrol or onion?”
Cartoonist Hemant Morparia, who has done a series of cartoons in the tabloid Mumbai Mirror on the economic crisis, said humour thrives in crisis situations. “One of the cartoons I did was on the rupee heading into a dustbin in which there is also Manmohan Singh’s PhD in Economics,” he said. “All non-lethal yet stressful situations that are life-threatening lend themselves to humour. Amateur comics yet to be discovered are producing a lot of the jokes, such as the one about the dollar being on an escalator and the rupee on a ventilator. The more, the merrier.”
From policy paralysis to political unwillingness to push reforms, experts have a range of reasons for the rupee’s alarming decline. One of the most interesting theories put out is that it is the symbol of rupee which is responsible for the bloodbath. According to a report published on Washingtonpost.com, Vaastu shastra experts in the country say that the rupee symbol debuted on an inauspicious day and the horizontal line across the symbol appears to “slit the throat” of the currency.
Celebrity astrologer Bejan Daruwalla disagreed that the problems lay with the rupee’s design. He said, in all seriousness, the bloodletting would cease from November. “From November, the position of Jupiter, the planet of good luck and fat money comes in the chart of India very strongly,” he said over the phone. “The rupee will improve against the dollar and so will the share market. There is nothing to panic. The prime minister, whom I like very much, is under the influence of Saturn and Saturn itself means slow growth, delay, scams coming out and rupee getting weaker day by day against the US dollar. Even the PM’s stars will improve from November.”
Meanwhile, the man who designed the rupee symbol, Udaya Kumar Dharmalingam, was unperturbed. “Things were different at the time I designed the rupee symbol and things are different now,” he said in a phone interview. “I don’t think I’m the right person to comment on economic affairs—I’m a designer. If you ask me about the design, I can tell you,” said Kumar, who teaches visual communications at the Indian Institute of Technology (IIT) in Guwahati. He added, “I do hope things change for the better.”
With inputs from Nandini Ramnath and Geetika Rustagi.
Here’s a quick compilation of the more interesting social media takes on the rupee:
Twitter and Facebook
‘@rahul_vedant : Dollar on escalator.. Rupee on ventilator... Nation on ICU... We are in coma... Sonia in honeymoon... Onion in showroom... God bless India.’
‘@sidin: Hard Truth: If we had not invented zero then 1 rupee would be equal to 1 pound sterling right now.’
‘‏@fakingnews: Total number of missing files related to coalgate is 60. Rupee is still ahead.’
‘@RantingIndian : Rupee is now below Poverty Line! “ #Rupee to soon get a job under NREGA ‘
‘@papacj: Disneyland is opening a new ride in which you free fall a great height in just a few seconds. They’re calling the ride ‘The Indian Rupee’!’
‘@dhume: At [insert number] Indian rupee hits record low. #recyclabletweet’
‘@vikasagarwalll: @SrBachchan The only way to save the Rupee is to have it tie a Rakhi to the Dollar and say “Meri raksha karna !
’
‘@thetanmay: I think if the Chinese knew how bad the rupee was doing they’d leave Arunachal Pradesh alone.’
‘@scaryhairyman: Since Rupee is falling down, let’s start using rupee in normal conversations like a verb. I tripped and rupeed.’
‘@shakti_shetty: Indian Rupee has become more down-to-earth than necessary.’
‘@coolfunnytshirt: Agle janam mohe dollar he kijjo – Rupee’
Vivek Raj: 64 Rupees = 1 Dollar, 100 Rupees = 1 GBP, #Rupee Making kids learn squares of numbers better than teachers since 2013!
Gaurav Chopra: If Newton ws alive today.. he’d hav redefined gravity based on d falling #Rupee n we’d hav a new value... Apples fall slower...
Roopalee Parswani: What should be the surname of #Rupee ? “Girpade”
Achint Jain: It has been announced that the concept of free falling in physics will be explained using Indian #rupee as an example.
Ravish Kumar: Sun raha hai tuu #Dollar, Ro raha hu maiii #Rupee
Santosh Nalamothu: #Money can’t buy happiness especially if it’s #Rupee and invested in Sensex.
Rohan Hegde: Dollar is faster than a Temple Runner
Ramesh Srivats on Twitter: Everyday a new record. Truly the Sergei Bubka of currencies.