No one is 'whining', least of all Apple. Everyone is laughing, the loudest of all Apple. Is the phrase "Mao's Tomb" or "Mao's Mausoleum" trademarked? Probably not. But what if a bunch of Americans decided to build such, complete with what they claim to be Mao's embalmed body, and make it a tourist attraction next to Disneyland? Guess who would really be whining? The Chinese government...!!! So by all means, give Apple free advertising in China. After all, Lenovo had to buy IBM's notebook division, so why not copy Apple's iconic store and resort to legalism to defend such crass?