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BYD brand will evoke value for money , innovative and affordable. Selling a premium is only for those who can afford it.Brand awareness, Tesla is beyond BYD in any way imaginable. Tesla is cool, high tech, and futuristic. The name Tesla provokes imagination and can sell products for a premium, while BYD mostly can't.
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By the time Fremont’s flamboyant physicist declared his intent to create a vertically integrated clean energy company, China’s quiet chemist had already built one.
Elon Musk’s Master Plan, Part Deux envisioned a future where Teslas are used for each type of terrestrial transport, from passenger vehicles to buses and trucks, supplemented by a seamless suite of solar-and-storage products.
This vision was probably best captured in Tesla’s announcement of its offer to acquire SolarCity: “We would be the world’s only vertically integrated energy company offering end-to-end clean energy products to our customers.”
In fact, Tesla would be the second such company. China’s BYD (short for “Build Your Dreams”) has already built Elon’s dream -- and has done so profitably.
Tesla's numbers today
Tesla already enjoys advantages of scale over its rivals. It expects EV sales to rise from 50,000 last year to 80,000 this year, for a 60 percent annual growth rate. At 100 kilowatt-hours per vehicle -- a slight overestimate -- Tesla will have consumed 5 gigawatt-hours of batteries in 2015 and 8 gigawatt-hours in 2016. These volumes dwarf those of its well-known competition.
Though Tesla did not break out its energy storage sales in Q2, it deployed 25 megawatt-hours across four continents in Q1.
As for solar panels, SolarCity expects its Gigafactory to continue installing equipmentthrough Q3 2017. If commissioning proceeds smoothly, it could clear 1 gigawatt of production in 2018.
Tesla likely won’t commercialize its bus or long-haul trucks before 2020, as it will want to focus on the Model 3 and Model Y. Cars are a far larger market than buses and transport trucks, so it would be ludicrous to go for the latter first.
It’s hard to put a timeline on Tesla’s autonomy efforts, given Mobileye’s termination of the two companies’ relationship, but at least the company can spread the effort across its approximately 15,000 employees. SolarCity would also bring a further 13,000 employees into the fold.
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BYD versus Tesla
When comparing the two companies head to head, the data shows that in almost every relevant dimension, BYD has gone further and is growing faster.
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Passenger vehicle EVs: BYD not only outsold Tesla last year, but its planned growth this year is higher. (It’s on track to meet those projections, too, with BYD China having sold 47,000 electric passenger cars through Q2.)
The Model 3 could help Tesla catch up to BYD in 2018/2019 if it executes to plan. Unfortunately, doubts linger about Tesla’s ability to do so, given its struggles with even modest levels of mass production. BYD already offers 10 automotive models, so ramping up future EV programs should entail relatively low levels of risk.
Battery use: BYD produced 10 gigawatt-hours of lithium-iron phosphate (LFP) batteries last year in its 10-gigawatt-hour factory, and it is now building a second manufacturing facility. It expects to produce 16 gigawatt-hours in 2016, keeping pace with Tesla’s growth rate.
Despite Tesla having half the battery scale as compared to BYD, it probably has a lower cost per kilowatt-hour, because iron phosphate has perhaps two-thirds the energy density of Tesla’s NCA (lithium nickel cobalt aluminum oxide) battery chemistry. And though BYD has improved its batteries’ energy density 30 percent in the past few years (likely by adding manganese), other chemistries have advanced as well.
LFP does have substantial advantages, the biggest being its dimensional stability when charged or discharged, heated or cooled. This allows BYD to recharge its buses at 300 kilowatts without a battery cooling system. (It also relegates Tesla’s superchargers to being the world’s second-fastest charging stations.)
The advantages carry over to durability; BYD buses come with a 12-year battery warranty, and many of the earliest generations of BYD e6 taxis -- still in use -- have surpassed 500,000 miles per unit on their original battery packs.
Energy storage: BYD claims to dominate the North American energy storage market and had deployed more than 295 megawatts/295 megawatt-hours across 66 countries at the end of Q2.
PV: BYD’s photovoltaics division reached 1 gigawatt of annual production in 2014. While its panels aren’t particularly high-efficiency (18 percent compared to SolarCity’s target of 22 percent and SunPower’s current 22.8 percent), its use of dual-sided glass encasing around panels lengthens operating life and reduces the risk of electrical fires. The panels presumably primarily serve to allow seamless solar-and-storage shopping for the utility-scale installations on which the company is focused.
EV buses: BYD has four electric-bus manufacturing facilities and shipped its 10,000th unit this year, with a further 7,000 units on order. Recently, its winter trial for EV buses successfully concluded in Edmonton, Canada (average daily January high: 17º F). A multi-bus/solar panel/1-megawatt energy storage project (geared toward limiting demand charges) with another city even farther north may soon emerge.
EV trucks: BYD has offered electric delivery vans since 2014 and has expanded into short-haul trucks; it has also entered the construction market with its first electric cement mixer. Though less of a head start than with buses, the lead is large and growing with each purchase and product line extension.
Autonomy/employee count: It goes without saying that Tesla has an autonomy advantage over the rest of the auto industry. That said, BYD has 16,000 R&D staff members -- greater than Tesla’s total headcount -- which demonstrates the bandwidth that can be brought to bear on key technologies. It would be remarkable if the company wasn't working feverishly on its own autonomy efforts.
Final thoughts
BYD is ahead -- and in some cases far ahead -- of Tesla in every dimension of Elon Musk’s grand vision. Autonomy is the only category where BYD is not winning. As such, every one of Musk's incisive insights about the transformative power of electric vehicles, solar photovoltaics and battery storage, and the cost advantages enjoyed by the biggest giga-scale producers, now work more in BYD’s favor than in Tesla’s.
Musk is playing catch-up in a game he thought he had just invented.
In a nod of acknowledgement to BYD’s 180,000 worldwide employees -- and to correct our overly Silicon Valley-centric perspective here in North America -- we would be well served to give BYD's CEO Wang Chuanfu his due. He clearly won round one.
Of course, the fight has only just begun.
https://www.greentechmedia.com/articles/read/Tesla-Is-Playing-Catch-Up-With-Chinas-BYD
BYD will continue with the kill. Tesla will face the fate of Apple. All hype but no substance. Hype is thanks to US state embedded neo-fascist media that promotes and protects money holders at all cost.
***
BYD wins first Italian public tender for pure electric buses
12/20/2016
Success for BYD in the Italian market: Tender calls for 19 12m BYD ebuses
TURIN – In Italy there will soon be 19 BYD ebuses delivering zero emission transport on city streets. BYD has won the country’s first big tender for 12 metre pure electric buses which was awarded on 23 September. The contract won by BYD has a total value of over €10 million.
This tender is for long range, full size buses to operate on Piedmont Region’s urban transport networks. BYD will supply a fleet of 12m ebuses together with the provision of full service support for 10 years. This means that the BYD ebuses will begin serving the major cities of Piedmont from Summer 2017. The ebuses will connect the city centres with suburban areas.
The order confirms BYD’s position as the world leader in pure electric bus design and development – it has produced 10,000 vehicles so far. Its ebuses are built to the highest quality, in line with the rigorous standards of EU legislation and in compliance with the demands made by the demanding Italian market.
“Thanks to the vision of GTT to make Turin green this order ensures that Italy, together with the UK and France, is a top market for BYD in Europe”, said Isbrand Ho, Managing Director of BYD Europe. “We have consistently said that we would have ‘lift off’ in Europe when our order book exceeded 100 ebuses. These Italian orders bring the current total to over 100 units: we have truly arrived. What a way to end the year!”.
The tender announced by GTT (Gruppo Torinese Trasporti) in the Autumn of 2015 was the first modular tender for the purchase of large electric buses and now the most important and largest order 16 12m buses for operation in Turin has been won by BYD. A further three buses listed in the tender are expected to be ordered soon.
Several other Italian operators are showing an increasing interest in pure electric technology: a technology that is the natural, inevitable evolution of urban public transportation in the medium term. It is where BYD is the absolute global market leader. BYD confidently expects other cities to follow Turin’s lead.
BYD’s commitment to the Italian market is underlined by its recent partnership agreement with Italy’s leading energy company, Enel.
Brand awareness, Tesla is beyond BYD in any way imaginable. Tesla is cool, high tech, and futuristic. The name Tesla provokes imagination and can sell products for a premium, while BYD mostly can't.
it's useless when you don't make any money. gopro is another that has brand and big hype too and is dyingBrand awareness, Tesla is beyond BYD in any way imaginable. Tesla is cool, high tech, and futuristic. The name Tesla provokes imagination and can sell products for a premium, while BYD mostly can't.
BYD will continue with the kill. Tesla will face the fate of Apple. All hype but no substance. Hype is thanks to US state embedded neo-fascist media that promotes and protects money holders at all cost.
it's useless when you don't make any money. gopro is another that has brand and big hype too and is dying
May 8, 2013. LOLBatteries aside, BYD cannot compare to Tesla with brand power alone, 372,000 ordered Model 3 when it came out of Paris Motor show........I don't think there are anyone, even in China, are waited to order BYD....
In another news, if you want to get a BYD passenger car in the US, it just got harder
http://www.greencarreports.com/news...electric-car-wont-be-sold-to-consumers-in-u-s
May 8, 2013. LOL
Try this update. LOL
China Electric Car Sales Up 188%, Still Dominated By BYD
August 11th, 2016 by Jose Pontes
This article is also being published on EV Obsession and the EV Sales blogspot.
BYD Qin Reaches Second Place
The Chinese market had some 34,000 new EVs zooming the streets last month, a 188% increase over the same month last year, in-line with the annual growth rate. EV market share surpassed the 1% barrier in July, reaching 1.1% of new car sales.
At this rhythm, the Chinese EV market is headed to reach some 400,000 sales and 1.5% market share by December 31st, which not only would beat North America (USA + Canada + Mexico) and Europe as the top-selling market, both in volume and market share, but would also make it the largest market fleet-wise, with nearly 700,000 units in the streets.
All the while, 96% of the market belongs to domestic brands. For the record, of the 4% left for foreign brands, 2% belongs to Tesla, 1% to Porsche, and a remaining 1% is for the remaining automakers….
Here are July’s top 5 best-selling models:
#1 — BYD Tang: The 500 hp “Chinese Cayenne” continues its success story in the EV market, but deliveries dropped 14% compared to the previous month, to 3,032 units. You can blame it on production constraints or is question if the flagship BYD is finding its cruising speed around 3,000-something units per month.
#2 — BYD Qin: This 300 hp PHEV sedan registered 2,756 units in July, continuing on its growing sales trend for the sixth month in a row. Will BYD be able to provide enough units to beat the Qin all-time record (4,030 units, July 2015) by September?
#3 — Zhidou D2 EV: This tiny two-seater is the sole representative in the Top 5 of a class of cheap city cars that once were the most popular kind of EVs in China. Things have clearly moved on, with larger, more sophisticated models taking over. Still, there is space for these urban dwellers, and the Zotye D2 was the best seller in the class in July, with 2,209 unitsmoved.
#4 — BYD Qin EV300: An all-electric offshoot of the most common plug-in in China, this 218 hp, 300 km BEV has registered 2,075 units, continuing on this growing sales trend. Will it overcome its PHEV sibling soon? This Audi A4–sized model goes from 0 to 100 km/h in 7.9 seconds and costs (in China) between US$40,000 and US$48,000, before incentives.
#5 — SAIC Roewe e550: Shanghai-based SAIC expects to replicate the BYD Qin success with this model, the e550, a plug-in hybrid version of its 550 ICE bestseller. In July, the e550 seems to have plateaued at 2,000-something units per month, with 2,065 units moved, as SAIC is now concentrating efforts in ramping up production of its larger relative, the e950 full-size barge car.
Year-to-Date Ranking
In the podium positions, the BYD Qin switched positions with the BAIC E-Series and reached 2nd place, while the Roewe e550 climbed yet another position to 4th.
A worthy mention includes the Chery eQ, registering 1,839 units, a year-best performance, jumping to #6. Additionally, three models reached new highs: the Geely Dorsett EV registered 1,556 units in July, climbing to #9; the BYD e5 sedan delivered 1,358 units, reaching #10 (that’s the 4th BYD in the top 10); and the Zotye E200 city car climbed to #15, with 1,603 units.
Just missing out on the top 20 — by fewer than 200 units — the BAIC EX200 (1,502 units in July) is in the intersection of the two fastest growing trends in China — SUVs and EVs — so it is safe to say that this model will join the top 20 (10?) soon.
Looking at the manufacturer ranking, BYD is the leader with 33% market share, but lost an additional 2% share last month, since the market has been growing faster than the Xi’an-based company.
In 2nd place we have BAIC (12%), followed by SAIC Roewe (8%, up 1%) in 3rd, which switched positions with the #4 JAC, (7%, down 1%).
Finally, looking at the breakdown between BEVs and PHEVs, unlike other markets where plug-in hybrids are winning the upper hand, all-electric cars just continue improving their share, now at 68% (up 1% compared to last month). 1% is also how much they improved their relative ranking by the end of 2015. (Note that the BYD Tang, BYD Qin, and SAIC Roewe e550 are the only plug-in hybrids on the list.)
Model July 2016 YTD
BAIC E-Series EV 1356 11333
BAIC EU260 1135 4746
BYD e5 1358 5108
BYD e6 911 10137
BYD Qin 2756 12160
BYD Qin EV300 2075 3800
BYD Tang 3032 22166
Changan Eado EV 116 3720
Chery eQ 1839 7176
Geely Dorsett EV 1556 5351
JAC i EV 4 378 6060
JMC E100 520 5747
Kandi K10 EV 682 2482
Kandi K17 Cyclone 969 4966
Lifan 330 EV 682 3682
SAIC Roewe e550 2065 10776
Tesla Model S 833 3287
Zhidou D2 EV 2209 4643
Zotye Cloud EV 420 4533
Zotye E20 1603 3913
Author’s note: As you might have noticed, there were some readjustments to the rankings, due to new brands (Lifan) being on the radar and the breakdown of some models that previously were together (e.g., Kandi K-Series and JAC I EV series).
Also let me remind you that due to the US regulatory requirement that to sell to US, they have to build factory here so BYD commercial car is not yet popularize. Though it will coming and destroy Tesla market share thanks to its reliability and affordability.
BYD brand will evoke value for money , innovative and affordable. Selling a premium is only for those who can afford it.