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Bangladeshi company to start bike assembling

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BHPL set to start bike assembling by June

Published : Sunday, 10 February 2013


Mohammad Ali

Newly formed motorcycle company -- Bangladesh Honda Private Ltd (BHPL) -- is set to start bike assembling by June this year, a high official connected to it said.

BHPL is a joint venture company (JVC) of Bangladesh Steel and Engineering Corporation (BSEC) and Honda, a Japanese automaker, with their share ratio 30:70 respectively.

In the first year, the JVC plans to assemble about 10 thousand units of bike while the assembling capacity was targeted to be increased to 35 thousand in the second year and 70 thousand in the third year, officials said.

Within the next three years from this June, BHPL wants to begin manufacturing of motorcycle here, Sheikh Md Mobarok Hossain, director (planning and development) of BSEC, told the FE.

When the company will start manufacturing, the production capacity will reach 0.1 million, the officials said.

Before starting the assembly, BHL may bring a number of ready-made motorcycles of Honda brand for marketing here.

In the booming motorcycle market of Bangladesh, local two-wheeler manufacturers currently hold about 32 per cent share of the country's annual market size of about 0.3 million units worth about Tk 25-30 billion, official of a local company said.

Country's two leading bike manufacturers such as Runner and Walton set the year 2015 as their deadline to begin manufacturing of motorcycle-engine for the first time locally.

However, BHPL was formed very recently following a deal signed between BSEC and Honda Motor Company on September 27, 2012 in Dhaka.

On February, 2013, BHL's board of directors meeting and annual general meeting (AGM) were held. In the meeting, Md Ataur Rahman, BSEC chairman, and Yoichi Mizutani, a manager at Honda, were made chairman and managing director of the new company respectively.

When the new JVC will begin operations, the motorcycle production and wholesales functions of Atlas Bangladesh Ltd (ABL), a BSEC subsidiary currently responsible for production and wholesales of Honda motorcycle products in Bangladesh, is likely to be transferred to the new company.

According to the September agreement, before sharing profit, Honda will get three per cent running royalty on the local value added, and one per cent brand fee on the amount of total sales.


Financial Express :: Financial Newspaper of Bangladesh
 
It is nice to see that local companies like Walton have a target to make 100% locally made bikes by 2015.

They are also steadily increasing their market share as well which will mean that more of the money from sales of these vehicles will stay in BD. With higher revenues, local companies can spend more money developing more advanced and a broader range of vehicles. Exports are then a possibility 3-5 years down the line from now.

Good to see the progress of this sector as BD really needs diversification in it's industry away from just garments.
 
It is nice to see that local companies like Walton have a target to make 100% locally made bikes by 2015.

They are also steadily increasing their market share as well which will mean that more of the money from sales of these vehicles will stay in BD. With higher revenues, local companies can spend more money developing more advanced and a broader range of vehicles. Exports are then a possibility 3-5 years down the line from now.

Good to see the progress of this sector as BD really needs diversification in it's industry away from just garments.

Walton currently exports Motorcycle along with other products they manufacture.

It should've been manufacturing plant from the beginning....35% share is being held by two local companies. In such situation anyone new shouldn't be allowed to have an assembling plant.
 
Honda Motors of Japan is a motorcycle company famous throughout the world because of its quality products. It is good to see its subsidiary BHPL has built plants to assemble high quality engine and body parts to be imported from some other Honda plants. Honda has placed its trust on Bangladesh by investment here. So, its small investment will go a long way. This company will certainly attract other small and medium companies of Japan to invest in our country.

Japan's market is a saturated one and no new big investment is possible there because no new market will grow due to the almost negative population growth. The present market for luxury goods in Japan has no real potentiality to grow. All the Japanese households have 2 to 5 units of air-conditioners, have 3 or 4 units of pedal cycles, have less than 1 unit of motor cycle, 1 or 2 units of washing machine, 1, 2 or 3 units of motor cars, 3 or 4 units of TV sets etc. This is the reason Japanese companies went to manufacture goods in China. Now, they are going to other countries. I believe, since Honda is a very famous name in Japan, therefore, Honda investment in Bangladesh will cause other Japanese companies to invest also in our country.
 
Doesn't Walton also makes TV, AC and refrigerators? They should try to sell their products in India if they can get pricing and after sales service right.

Perhaps, Walton thinks it is difficult to penetrate Indian market because of the mindset of its citizens and govt. So, it has decided to go for ME and African market. It will be an even playground for this company against Indian and other products. I endorse their decision. Why to go for the Indian market where competion is high. ME/Africa is an area where the customers will be unbiased against Walton products. They will go for reliability, functionality, look and cheaper price. Walton is there to compete against all the products of the world.
 
Perhaps, Walton thinks it is difficult to penetrate Indian market because of the mindset of its citizens and govt. So, it has decided to go for ME and African market. It will be an even playground for this company against Indian and other products. I endorse their decision. Why to go for the Indian market where competion is high. ME/Africa is an area where the customers will be unbiased against Walton products. They will go for reliability, functionality, look and cheaper price. Walton is there to compete against all the products of the world.

Indian consumer psych won't make any substantial difference, as Japanese and South Koreans brands are doing better business because of their deep penetration in India. it'll be tough for Walton to make space for it's own portfolio midst those giants.
 
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