Ad sparks debate over Pakistan's 'obsession' with fair skin

[third eye]

Same story everywhere..

BBC News - Ad sparks debate over Pakistan's 'obsession' with fair skin

27 June 2014 Last updated at 05:17 BST

An advert for skin-whitening soap has sparked a debate in Pakistani society about what many are calling the country's 'obsession' with attaining fairer skin.

Campaigners say that the idea of having fair skin is unfairly linked to personal and professional success in Pakistan.

Even though such adverts do come in for criticism, cosmetic retailers and salon owners say they have seen an increase in demand for skin-lightening products and treatments in recent years.

 

[Dem!god]

gore rang pe tu itna guman na kar,
gora rang to ek din dhal jayega...

 

[ito]

i guess, this obsession with skin color is an south asian problem.

 

[Chinese-Dragon]

gore rang pe tu itna guman na kar,
gora rang to ek din dhal jayega...

What is a "gore rang" though?

Al Gore rang on the phone yesterday, etc.

 

[SwAggeR]

And they said only Indians were after fairness products.

 

[Progressive1]

This ad got banned instantly.

 

[Dubious]

What is a "gore rang" though?

Al Gore rang on the phone yesterday, etc.

gora means fair rang means colour

 

[Pakistanisage]

Not my Problem, Not my issue....

 

[Dubious]

This ad got banned instantly.

Good going!

I am not sure what Indians are getting happy about? Have they not read the OP? typical...

Sure some are obsessed about something or another be it fairness be it stupidity at large! I mean Westerners are crazy to get a tan...human nature! Never happy with what you have always want what the other has...

The very fact that:

An advert for skin-whitening soap has sparked a debate in Pakistani society about what many are calling the country's 'obsession' with attaining fairer skin.

Shows that it is not as welcomed as it should have been say were we "obsessed"

This ad got banned instantly.

Shows something was done...

 

[Armstrong]

Waisee how did they figure it out whether the ad has sparked a debate or not ?

Or did their own discussions over tea constitute towards a nation-wide debate being sparked ?

@EyanKhan - Maybe someday Brownies like you would learn to love your skin tone instead of looking enviously at the Pukhtoons from Bannu !

 

[Luftwaffe]

kalay ho ya goray hindustaniyan Pakistani mardon say shaadi kyon kar rahi hain...

 

[Dubious]

Waisee how did they figure it out whether the ad has sparked a debate or not ?

Or did their own discussions over tea constitute towards a nation-wide debate being sparked ?

@EyanKhan - Maybe someday Brownies like you would learn to love your skin tone instead of looking enviously at the Pukhtoons from Bannu !

And Mr. White Olive you too

 

[Armstrong]

kalay ho ya goray hindustaniyan Pakistani mardon say shaadi kyon kar rahi hain...

Indo-Pak Marriages ?

If you're thinking of marrying one of the Enemy tou wrrora teriii khair nahin !

 

[xyxmt]

Calling all fair skinned desi to come and stand under Toronto's sun for 15 minutes.

 

[FunkyGen]

Lol my family is all colored, blacks, whites, browns (myself). Never bothered me one bit.