Haq's Musings: 3G-4G Rollout, Data Services Boom in Pakistan
Mobile service operators enjoyed 24% jump in data revenue in fiscal year 2013-14 ended in June. Meanwhile, Pakistanis signed up for 3G and 4G mobile broadbandservices at a rate of one million per month over the last five months.

The data revenues of mobile phone service operators reached Rs. 47 billion during the year under review, 47.4% year-over-year growth. “This is a healthy sign in the wake of 3G and 4G services in the country and shows that the use of internet and data services on the cellular mobile has been increasing,” according to a recent Pakistan Telecommunications Authority (PTA) report.
As of June 30, 2014 data revenues account for 19.3% of the telecom sector’s overall revenue, up from 16.4% at the end of FY13 – the number for cellular segment, too, increased from 7.3% to 10.1%.
The increased use of social media messaging apps negatively impacted text messaging growth as the SMS volume declined to 301.7 billion during FY2014, down 4% compared to 315.7 billion in 2013. The average monthly SMS per subscriber volume was down to 180 in FY14 compared to 214 of FY13.
PTA reported that each cellular subscriber in the country has 2.17 SIMs on average, which translates to an actual monthly ARPU (per user revenue) of Rs 432.
Mobile broadband roll-out and double-digit growth in data revenue are expected to enable a whole new Internet-based economy with growth of mobile apps from social media, education, health care, entertainment, financial services and e-commerce togovernment services in Pakistan.
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Pakistan Government Deploys Mobile Apps
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Haq's Musings: 3G-4G Rollout, Data Services Boom in Pakistan
Mobile service operators enjoyed 24% jump in data revenue in fiscal year 2013-14 ended in June. Meanwhile, Pakistanis signed up for 3G and 4G mobile broadbandservices at a rate of one million per month over the last five months.

The data revenues of mobile phone service operators reached Rs. 47 billion during the year under review, 47.4% year-over-year growth. “This is a healthy sign in the wake of 3G and 4G services in the country and shows that the use of internet and data services on the cellular mobile has been increasing,” according to a recent Pakistan Telecommunications Authority (PTA) report.
As of June 30, 2014 data revenues account for 19.3% of the telecom sector’s overall revenue, up from 16.4% at the end of FY13 – the number for cellular segment, too, increased from 7.3% to 10.1%.
The increased use of social media messaging apps negatively impacted text messaging growth as the SMS volume declined to 301.7 billion during FY2014, down 4% compared to 315.7 billion in 2013. The average monthly SMS per subscriber volume was down to 180 in FY14 compared to 214 of FY13.
PTA reported that each cellular subscriber in the country has 2.17 SIMs on average, which translates to an actual monthly ARPU (per user revenue) of Rs 432.
Mobile broadband roll-out and double-digit growth in data revenue are expected to enable a whole new Internet-based economy with growth of mobile apps from social media, education, health care, entertainment, financial services and e-commerce togovernment services in Pakistan.
Related Links:
Haq's Musings
E-commerce Growth in Pakistan
High-Tech Startup Investment Opportunities in Pakistan
iPhone 6, 6+ Launch in Pakistan
Mobile Broadband in Pakistan
Pakistan Government Deploys Mobile Apps
Telecom and Media Boom in Pakistan
Mobile Money Revolution in Pakistan
Smartphones in India and Pakistan
Pakistan Among Top Outsourcing Destinations
Pakistan Starts Tablet PC Production
Pakistan Launches 100 Mbps FTTH Service
Haq's Musings: 3G-4G Rollout, Data Services Boom in Pakistan