Asia Times Online :: Uncool China fails to woo Taiwan's youth
Taiwanese youth love Japan more than China, and Taiwanese population would rather unify with Japan than with China.
Uncool China fails to woo Taiwan's youth
By Jens Kastner
TAIPEI - The Chinese Communist Party's (CCP) fourth-most powerful figure recently called for extra efforts to get Taiwan's youth into the China boat. In a speech at the Great Hall of the People in Beijing, Jia Qinglin, chairman of Chinese People's Political Consultative Conference (CPPCC) - the country's top political advisory body, emphasized that it's crucial that the island's young people "identify more closely with the Chinese nation and culture."
While Jia's statement certainly gave the starter's gun to a number of jolly state-sponsored cross-strait youth outings, more game-changers factors are subtly influencing Taiwanese youth's hearts and minds.
That Beijing - despite the spectacular cross-strait rapprochement lately - continues to battle with a weighty image problem in Taiwan can hardly be called a secret. In droves of surveys, the island's youth has stubbornly said they feel more Taiwanese than Chinese, and that Japan but not China is their favorite country. They say they would only consider moving to China in order to make more money, not because they think it's trendy or cool.
Also the recent frenzy surrounding Jeremy Lin, the first American-born NBA player of Chinese descent, was telling: As Lin's parents were born in Taiwan, the local youth lauded Lin as one of their own while flatly dismissing China's claims on him. That Taiwan and China could together take pride on the basketball star because he, like the vast majority of people on both sides of the Taiwan Strait, happens to be a "hua ren" - an ethnic Chinese - didn't cross the minds of the many young white-collar workers and students in Taiwan who stayed up all night to see Lin's games in Taipei sports bars.
It seems that Beijing's initiatives to make "China" an appealing brand name to the island's youth is failing to bear fruits. One reason could be that fancy soft power drives were launched elsewhere - eg, by renting a huge Time's Square billboard for the state-run news agency Xinhua or extending a hand to Hollywood producers - but the actions the Chinese took targeting young Taiwanese were more low key.
Taiwanese youth love Japan more than China, and Taiwanese population would rather unify with Japan than with China.