Louis Vuitton, Gucci, Hermes, Cartier among outlets
Mumbai: Indian tycoon Mukesh Ambani is betting a shopping palace within a $1 billion Mumbai business showcase will tap into surging demand for Western luxury goods, installing his Reliance empire as a portal through which most of the biggest brands must pass.
Though still small for a country of its size, India’s luxury market is set to nearly double in size to nearly $5 billion within five years, Euromonitor estimates. Targeting that growth, Reliance is building a mall with dozens of outlets for powerhouse brands from Louis Vuitton to Gucci, documents reviewed by Reuters show.
The ritzy mall, Jio World Plaza, is the centrepiece of Reliance’s bid to lure uber-rich Indians eyeing expensive bags or shoes. Luxury dominance would come on top of its number one position in India’s nearly $900 billion retail market, where it faces intense competition in e-commerce and supermarkets from the likes of Amazon and Walmart.
Three people with direct knowledge of Reliance’s strategy said the push is aimed at leveraging foreign brand partnerships and being ahead of retail rivals in luxury offerings.
The total cost of developing the Jio World Centre - a giant commercial and cultural hub in Mumbai’s Bandra Kurla business district that houses the luxury mall - is upwards of $1 billion, a person with knowledge of the matter said.
“Global brands want to be here (India), Reliance is trying to drive that boom and act as a catalyst,” said a second person with knowledge of Reliance’s strategy.
The sources declined to be identified because they’re not authorised to disclose Reliance’s strategy publicly.
Reliance did not respond to Reuters’ requests for comment.
Floorplan
The mall, spread across four floors and the size of 10 soccer fields, will come complete with marble floors and golden guardrails, the documents show. After COVID-19 disruptions delayed raw material imports, the mall will likely to open early next year, sources said.
A floorplan in a Reliance document reviewed by Reuters shows some 30 brands as confirmed in recent weeks for the upper ground floor of the mall, including LVMH’s Louis Vuitton, Tiffany and Dior. Also present will be LVMH rival Kering’s Gucci, Balenciaga and Bottega Veneta, along with Versace, Richemont’s Cartier and Hermes.
The document doesn’t disclose financial details, nor whether the brand line-up might be subject to change. None of the brands responded to requests for comment.
The Jio World Plaza outlets represent significant India expansion for many brands. Company websites show, for example, Louis Vuitton has just three stores in India, despite opening its first outlet two decades ago, while Versace has just one.
Louis Vuitton’s outlet in the mall will be its biggest in India at 7,376 square feet, the document shows.
Anarock Property Consultants’ Pankaj Renjhen said India’s luxury market is so small that many foreign brands prefer partnering with Reliance to keep costs in check and capitalise on its grip - and understanding - of India’s retail market.
Euromonitor estimates the size of India’s personal luxury market was $2.6 billion last year, but set to grow 12% a year to reach $4.7 billion by 2026. By comparison, the market in China, where Louis Vuitton has around 60 outlets and Versace 40, will be up to $107 billion by 2026 from $58 billion last year.
Foreign brands for years have been hamstrung by issues including a limited number of stores in India, which “creates a chicken and egg problem,” said Luca Solca, senior luxury goods analyst at Bernstein.
Louis Vuitton, Gucci, Hermes, Cartier among outlets
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What’s going into Reliance’s new Mumbai mall, the size of 10 football fields
Left: Artist's impression of Jio World Plaza mall. Right: Louis Vuitton’s outlet in the mall will be its biggest in India at 7,376 square feet. Representational image: iStock.
A giant mall equal to the size of 10 football fields is set to be the new shopping destination for luxury goods in India.
Come 2023, Reliance will open this massive mall – Jio World Plaza mall – in the heart of Mumbai. Marble floors and golden guardrails will welcome visitors to this upscale mall as Mukesh Ambani’s company targets the uber-rich in the country. Besides luxury goods and cafes, the mall will also house a six-screen multiplex cinema.
Mukesh Ambani’s 30-year-old daughter Isha Ambani is closely involved in this project, a report said.
Last month, Reliance opened the 18.5-acre Jio World Centre, built at a cost of $1 billion. In the same complex, the Jio World Plaza mall, spread over four floors, will be located.
30 luxury brands confirmed
According to the Jio World Centre’s website, the mall will be “Mumbai’s newest luxury shopping destination with a curation of iconic fashion, food and entertainment”.
“The centre will also be home to new and innovative culinary concepts including Oberoi 360 and the global culinary sensation, India Accent; a retail precinct with world-class shopping experience and luxury brands,” it added.
A
Reuters report said so far 30 brands have been confirmed for the mall.
“A floorplan in a Reliance document reviewed by Reuters shows some 30 brands as confirmed in recent weeks for the upper ground floor of the mall, including LVMH’s Louis Vuitton, Tiffany and Dior. Also present will be LVMH rival Kering’s Gucci, Balenciaga and Bottega Veneta, along with Versace, Richemont’s Cartier and Hermes,” the report said.
The document doesn’t disclose financial details but confirmed that Louis Vuitton’s outlet in the mall will be its biggest in India at 7,376 square feet.
Euromonitor estimates the size of India’s personal luxury market was $2.6 billion last year, but is set to grow 12% a year to reach $4.7 billion by 2026. By comparison, the market in China, where Louis Vuitton has around 60 outlets and Versace 40, will be up to $107 billion by 2026 from $58 billion last year, the report said.
As per the document, the Mumbai mall is the Ambanis’ first attempt to bring non-partner, high-wattage luxury brands together with existing partners for local sales like Tiffany and Bottega Veneta. Around half the luxury floor’s brands will be Reliance partners.
‘Image booster’ for Reliance
Luxury executives see the mall as a show of strength in a long-game bet for Reliance that is much more than a vanity project for Isha and the Ambani family, even though it won’t be a money-spinner anytime soon. Isha has been closely involved in conceptualising the new mall, including how Reliance pitched the highly sensitive placement of rival brands next to each other, sources told
Reuters.
Four Indian brands – in which Reliance invested in recent months with plans to take them global – will be the only domestic names on the luxury floor of the mall, the report said.
“The mall will act as a great image booster for Reliance. It appears they want to convey: ‘You can’t think of India without thinking of Reliance’,” Abhay Gupta, CEO of Indian consultancy Luxury Connect, which advises several global brands, was quoted as saying in the report.
Jio World Centre has been envisioned by Nita Ambani, Director, Reliance Industries and Founder-Chairperson of Reliance Foundation.
She said, “Jio World Centre is a tribute to our glorious nation and a reflection of the aspirations of New India. From the largest conventions to cultural experiences to pathbreaking retail and dining facilities, Jio World Centre is envisioned as Mumbai’s new landmark, a point where we come together to script the next chapter of India’s growth story.”
Jio World Centre’s “ahead-of-its-curve building has been developed with an international design vocabulary while honouring the culture and spirit of India”, Reliance said.
“It is a pioneer in technology and digital innovation and offers exceptional experiences such as India’s first 5G enabled digital infrastructure with uninterrupted data, virtual and hybrid events and unparalleled online cultural experiences,” according to the centre’s porta
Luxury executives see the mall as a show of strength in a long-game bet for Reliance that is much more than a vanity project
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