They would be the spouses, the boyfriends, the loved ones, all who, up until this week, have been completely steering clear of malls and something that calls for gift-wrapping.
But in these last few days, they have all of a sudden assumed a predictable stance, bending more than decanter or wineglass counters and snapping up necklaces, bracelets and rings. throughout what retailers phone desperation week, spending on jewelry stands out, spiking high at the finish of the holiday season. as properly as the procrastinating male shopper gets much of the credit.
Youre speaking about a lot of male purchases, a lot of last-minute buys there, said Michael McNamara, vice president for investigation and analysis for MasterCard Advisors SpendingPulse, which tracks all sales. That tends for being an location where you can get a lot of buying done in a very efficient quantity of time.
Both higher-end retailers, like Tiffany and De Beers Diamond Jewellers of tiffany and company, and mass chains like J. C. Penney say that this day is usually powerful for jewelry. last year, for instance, much more than $709 million was spent on jewelry on Dec. 23 and 24 alone, representing 10 percent of the entire months jewelry sales, according to SpendingPulse.
This year, with jewelry sales up just slightly at the front finish of the holiday rush, as properly as the cost of gold rising, retailers are depending heavily on what they see since the manly tradition. They consider themselves specialists for the procrastinating male, especially in terms of sparkle and glitter. Alexis Bittar, who sells jewelry at his own stores as properly as at 650 retailers worldwide like Saks Fifth Avenue and Bergdorf Goodman, has witnessed the seasonal gender shift between his shoppers. much more than half his customers are adult males throughout this busy week, but drop to about 5 percent at any other time of the year.
I believe men, I do not want to say theyre not as thoughtful, because that sounds wrong, but their thoughtfulness looks to tip toward the last day before Christmas, Mr. Bittar said.
But in these last few days, they have all of a sudden assumed a predictable stance, bending more than decanter or wineglass counters and snapping up necklaces, bracelets and rings. throughout what retailers phone desperation week, spending on jewelry stands out, spiking high at the finish of the holiday season. as properly as the procrastinating male shopper gets much of the credit.
Youre speaking about a lot of male purchases, a lot of last-minute buys there, said Michael McNamara, vice president for investigation and analysis for MasterCard Advisors SpendingPulse, which tracks all sales. That tends for being an location where you can get a lot of buying done in a very efficient quantity of time.
Both higher-end retailers, like Tiffany and De Beers Diamond Jewellers of tiffany and company, and mass chains like J. C. Penney say that this day is usually powerful for jewelry. last year, for instance, much more than $709 million was spent on jewelry on Dec. 23 and 24 alone, representing 10 percent of the entire months jewelry sales, according to SpendingPulse.
This year, with jewelry sales up just slightly at the front finish of the holiday rush, as properly as the cost of gold rising, retailers are depending heavily on what they see since the manly tradition. They consider themselves specialists for the procrastinating male, especially in terms of sparkle and glitter. Alexis Bittar, who sells jewelry at his own stores as properly as at 650 retailers worldwide like Saks Fifth Avenue and Bergdorf Goodman, has witnessed the seasonal gender shift between his shoppers. much more than half his customers are adult males throughout this busy week, but drop to about 5 percent at any other time of the year.
I believe men, I do not want to say theyre not as thoughtful, because that sounds wrong, but their thoughtfulness looks to tip toward the last day before Christmas, Mr. Bittar said.
