VCheng
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I'm sure the rising cost of oil was one of their major selling points. But they really were pushing the whole shebang of US getting tied up in Middle East wars simply due to reliance on foreign oil. They will probably do the shale oil is just bad for the environment.
But more likely they will push that electric is simply a natural progression over "dirty" oil no matter where it is from or what the cost. Stressing their car significantly outperforms a typical gas engine is their new selling mantra. (Which I don't recall when they first were selling them)
That approach will work with a select few, but the majority of the people will remain with conventional technology vehicles unless something changes the landscape drastically.