See inside the little red book that is placed on the desk of every Facebook employee Read more: htt

[daring dude]

In late 2012, when Facebook reached a billion users, a little red book started appearing on the desks of all its employees.

The book is full of inspirational, propaganda-style quotes about Facebook's history and values. Until very recently, its contents — even its existence — were largely unknown to outsiders.

Now, however, former Facebook designer Ben Barry, who created it during his time with the company, has published a series of scans from the book.
Barry set up Facebook's print studio – known as the Analog Research Lab

Ben Barry
Where he would "design logos, fuss with typography, print posters, and make books".

Ben Barry
Facebook's corporate persona is neatly packaged in the little red book. Barry's site explains:

Ben Barry
As Facebook grew, it was hard to explain the company's mission, history, and culture to new employees.

Ben Barry
Over the years, a lot of formative company discussions and debates have happened.

Ben Barry
For new employees, that information was difficult to find even if you knew what you were looking for.

Ben Barry
Facebook wanted to try to package a lot of those stories and ideas in one place.

Ben Barry

 

[daring dude]

Barry teamed got a team together, requested funding, Zuckerberg gave a little feedback, and voila!

Ben Barry


There are a few interesting twists on some well-known quotes. No meekness at Facebook!

Ben Barry


Here we have a variation on the unofficial US Post Office motto, originally from an ancient Greek work.

Ben Barry



There was this one time Facebook played a little joke on TechCrunch.

Ben Barry


The book doesn't always match what Facebook does – it has had 3, 5 and 10 year plans in the past.

Ben Barry


Some ideas – like Instant Articles – have evolved over time. (That's a young Rupert Murdoch.)

Ben Barry


And at the end, the book issues this challenge to employees.

Take a look inside Facebook's own little red book - Business Insider