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Pakistan has potential to fetch $1 billion forex every year: PSEB
RECORDER REPORT
LAHORE (February 19, 2011) : Pakistan has full potential of fetching precious forex of $1 billion every year through promotion of Animation Industry (Video Games Industry) that is full-fledge entertainment industry world over having export potential of $70 billion. This was stated by Pakistan Software Export Board (PSEB) Managing Director Zia and CEO of Mindstorm Babar Ahmed, while addressing a press conference of "Official Game" for the ICC 2011 Cricket World Cup that gets under way from today (Saturday).
The official game that was unveiled at a local hotel has been developed by the Mind Studios, a local IT firm that specialises in game development. The company has managed to indigenously design, develop and deliver an officially licensed title over all leading global game development games.
Speaking on the occasion, Pakistan Soft ware Export Board Managing Director Zia termed the selection of Pakistani IT firm for the "Official Game" of the ICC World Cup as a unique honour for the country. "The selection of a Pakistani IT firm for designing the official game of the World Cup is a honour for the country besides being a pointer towards the strength of the IT industry in Pakistan.
Earlier, Babar Ahmed CEO of Mindstorm, highlighted the salient features of the game. In his address, he said the selection of his company for designing the official game for the ICC World Cup was a rare honour and provided not just them but the entire nation a moment of pride. He said his company was also proud and excited to be the architect of the official site for ICC's World Cup." Cricket has long been a subject closely linked to our organisation and the company is thrilled to take it to the next level and be a source of pride for the nation on the digital front," he added.
Zia Imran said that Pakistani IT industry had a huge potential in IT applications and the industry was sure to go places because of the broad support provided by the PSEB through its programmes successfully catering to the needs of human capital, office space, marketing company capability development, telecom bandwidth, industry finance, public policy, strategy and research and facilitation.
He further said that Pakistani IT companies had penetrated the international market at the back of high quality services and competitive products and the selection of the Pakistani industry for designating the official game of the ICC World Cup was a reflection on the immense talent and potential for innovation possessed by our IT professionals.
According to PSEB officials, global gamming industry has seen a meteoric rise over the past several years. The world market for gamming software is expected to be worth of approximately $91.96 billion by 2015, as per various credible estimates. The video game industry in the US and Canada alone will reach $21.6 billion in sales by 2013. US gamming industry is expected to be over three times the size of recorded music industry. In the gaming market, mobile and on line gamming segments are expected to grow significantly. In view of the stellar growth statistics of the gamming industry, it is pertinent to take steps to bolster the local gamming industry.
IT and Computers - Promotion of Animation Industry: Pakistan has potential to fetch $1 billion forex every year: PSEB
The animation gamming industry of Pakistan is characterised by young, energetic entrepreneurial individuals and continues to win laurels abroad due to their high quality and high impact work. In Malaysia Pakistani information technology companies won seven awards at the 10th International Asia Pacific ICT Awards (APTICA) there by securing the highest numbers of awards thus raising the profile of the country and bringing attention to the quality work being done in Pakistan. Applications developed by Pakistani gamming industry are consistently ranked among the top ten application on Apple Apps Store. These home grown achievements are laudable in view of the challenges faced by the IT companies, while operating in difficult local environment.
Copyright Business Recorder, 2011
RECORDER REPORT
LAHORE (February 19, 2011) : Pakistan has full potential of fetching precious forex of $1 billion every year through promotion of Animation Industry (Video Games Industry) that is full-fledge entertainment industry world over having export potential of $70 billion. This was stated by Pakistan Software Export Board (PSEB) Managing Director Zia and CEO of Mindstorm Babar Ahmed, while addressing a press conference of "Official Game" for the ICC 2011 Cricket World Cup that gets under way from today (Saturday).
The official game that was unveiled at a local hotel has been developed by the Mind Studios, a local IT firm that specialises in game development. The company has managed to indigenously design, develop and deliver an officially licensed title over all leading global game development games.
Speaking on the occasion, Pakistan Soft ware Export Board Managing Director Zia termed the selection of Pakistani IT firm for the "Official Game" of the ICC World Cup as a unique honour for the country. "The selection of a Pakistani IT firm for designing the official game of the World Cup is a honour for the country besides being a pointer towards the strength of the IT industry in Pakistan.
Earlier, Babar Ahmed CEO of Mindstorm, highlighted the salient features of the game. In his address, he said the selection of his company for designing the official game for the ICC World Cup was a rare honour and provided not just them but the entire nation a moment of pride. He said his company was also proud and excited to be the architect of the official site for ICC's World Cup." Cricket has long been a subject closely linked to our organisation and the company is thrilled to take it to the next level and be a source of pride for the nation on the digital front," he added.
Zia Imran said that Pakistani IT industry had a huge potential in IT applications and the industry was sure to go places because of the broad support provided by the PSEB through its programmes successfully catering to the needs of human capital, office space, marketing company capability development, telecom bandwidth, industry finance, public policy, strategy and research and facilitation.
He further said that Pakistani IT companies had penetrated the international market at the back of high quality services and competitive products and the selection of the Pakistani industry for designating the official game of the ICC World Cup was a reflection on the immense talent and potential for innovation possessed by our IT professionals.
According to PSEB officials, global gamming industry has seen a meteoric rise over the past several years. The world market for gamming software is expected to be worth of approximately $91.96 billion by 2015, as per various credible estimates. The video game industry in the US and Canada alone will reach $21.6 billion in sales by 2013. US gamming industry is expected to be over three times the size of recorded music industry. In the gaming market, mobile and on line gamming segments are expected to grow significantly. In view of the stellar growth statistics of the gamming industry, it is pertinent to take steps to bolster the local gamming industry.
IT and Computers - Promotion of Animation Industry: Pakistan has potential to fetch $1 billion forex every year: PSEB
The animation gamming industry of Pakistan is characterised by young, energetic entrepreneurial individuals and continues to win laurels abroad due to their high quality and high impact work. In Malaysia Pakistani information technology companies won seven awards at the 10th International Asia Pacific ICT Awards (APTICA) there by securing the highest numbers of awards thus raising the profile of the country and bringing attention to the quality work being done in Pakistan. Applications developed by Pakistani gamming industry are consistently ranked among the top ten application on Apple Apps Store. These home grown achievements are laudable in view of the challenges faced by the IT companies, while operating in difficult local environment.
Copyright Business Recorder, 2011
