Sunday, January 04, 2009
LAHORE: The automobile industry has started the New Year in extreme gloom as production of cars, motorcycles and tractors are expected to drop substantially.
The News has found that the country produced 120,000 cars in 2008 compared to 165,000 in 2007, showing a decline of 45,000. In 2009, the production is projected to fall further to 70,000 units.
Production schedule of Original Equipment Manufacturers (OEMs) for the first quarter of the new calendar year depicts a gloomy picture.
For instance, Pak Suzuki, which accounted for over 60 per cent of total car production in the country, plans to produce 1,200 cars per month or 14,400 units in a year. Toyota plans to produce 2,400 cars per month or 28,800 a year.
Together these two enjoy over 80 per cent market share and would assemble only 43,200 cars. Rest of the manufacturers, even if they are able to maintain their volumes at last years levels, which looks unlikely, would add another 27,000 units.
Another alarming aspect that has emerged after the economic downturn is that the share of small cars, popular in the middle class, has rapidly vanished. However, demand of luxury cars used by the richer segment of society has not declined much. Some experts argue that high interest rates, which make borrowing expensive, are the main reason for the weakening sales of low-end cars.
They point out that prices of smaller cars have risen beyond reasonable limits and this came at a time when rates of raw material, used in car production, are falling. In fact, the OEMs are squeezing local auto-vendors to reduce prices but they themselves continue to maintain high car prices.
The auto-vending industry is now operating at 40 per cent capacity and its cost of production has increased due to low volume of orders. However, they have no choice but to reduce prices as the OEMs are the only customers of auto parts they produce.
Some experts urge the regulators to take notice of extremely high car prices and force the assemblers to bring them to reasonable levels. However, the car manufacturers, while justifying the increase in prices of their brands, say the rupee has depreciated against the Japanese yen from Rs0.65 to Rs0.80.
Experts say the currency weakness comes to around 20 per cent and foreign exchange component in car manufacturing is 70 per cent. This means the impact on the production cost should not be more than 15 per cent, but car prices have been raised by 33 to 50 per cent.
They say Suzuki Mehran VX 800cc price has risen by Rs82,000 since January last year while Mehran VXR CNG is priced at Rs504,000 against Rs408,000 last year. Cultus 1,000cc VXR CNG is priced at Rs814,000 against Rs632,000 and Cultus VXL CNG is available at Rs884,000 as compared to Rs689,000.
Toyota Corolla XLI and GLI prices rose over Rs345,000 to Rs1.26 million and Rs1.38 million respectively. Its recently introduced Corolla 2.OD is priced at Rs1.71 million against Rs1.16 million earlier.
The economic downturn and high car prices have dented hopes of the automobile sector to produce by 2012 half a million cars, 1.5 million motorcycles, 600,000 three-wheelers and 800,000 tractors.