The craze for all things Turkey in Pakistan is largely a Sunni Hanafi phenomenon, but as you all know, Pakistan isn't an exclusively Sunni Hanafi population. The considerable Shiite presence in Pakistan aren't impressed with Turkey at all, and likewise the growing Salafi/Ahle Hadith sect are still beholden to the Saudis and Gulf Arabs.
Although I personally am a Hanafi, I was never impressed with Turkey for a number of reasons. Firstly, I am well aware of their Europeanization and secularity. Secondly, I never identified with their history, the Ottoman empire or the Turks who preceded them. As a matter of fact, based on my study of Islamic eschatology, I believe the Turks are a major component of the dreaded Gog & Magog which the Quran warns us about.
Thirdly, while I respect Erdogan to a certain degree, I'm under no illusion that he represents a permanent new face of Turkey.
Fourthly, the Ertugrul series, which I couldn't get passed the first episode on because it was totally boring, flat dialogue, and uninspiring (I must have more cultivated taste than the average Pakistani) is like 99% fictional.