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You say that, but do we know what their revenue and profits were a few months after?
In general terms, consumers tend to have short term memories, so i wouldn't expect a boycott to last for too long.
Are you retarded? People has right to do whatever belong to their property. They only burned their own property, what's wrong is that, idiot.just proves how violent China is, confirms what everyone else was thinking
just proves how violent China is, confirms what everyone else was thinking
Maybe you're right, and I don't understand the Chinese market, but its one brand, and my question on the revenue and profits weren't really answered. Was the brand already suffering financially? Is there evidence that this boycott was the reason for the shuttering of the stores?Another one who does not understand the chinese mindset. You were right if it were consumers in general, but when you deal with the chinese, you need to understand and adjust your mindset to the chinese. Or else: ''once you got boycot, you never go back''. See what happened to Lotte and Dolce Gabbana. Lotte and D&G could always make profit outside of Greater China market but their chinese adventure is over.
Dolce & Gabbana Shutters Three Stores in China
A Dolce & Gabbana store. Getty Images.
The Italian luxury brand has closed its stores in Chengdu IFS, Shanghai IAPM Plaza and Nanning Mixc Mall, its official website confirms. D&G’s childrenswear store, located on the second floor of Chengdu IFS, is still open.
Sources familiar with the matter told local business media outlet Jiemian that D&G is changing its store location, rather than moving out of Chengdu IFS altogether. The brand has not immediately responded to BoF’s request for comment, but the move away from the high-profile storefront location reflects its current predicament in the Chinese luxury market.
In the wake of D&G’s controversial #DGLovesChina marketing campaign in 2018 and ensuing fallout that resulted in a wider boycott of the brand among consumers and influencers, the business made a series of personnel and strategic changes in an attempt to revive sales in the Chinese market.
In October 2019, the brand announced the appointment of Carlo Gariglio as president and CEO of the Asia Pacific region, with Shanghai and Hong Kong as his main bases. The founders, Stefano Gabbana and Domenico Dolce, reportedly visited China in 2019 to visit authorities and take cultural trips to Xi’an, Beijing and Shanghai to learn about Chinese culture. In the same year, D&G participated in the Chinese International Import Expo and promised to continue to participate actively in the next three years.
But past missteps continue to plague D&G. Last year, the brand closed its flagship store in Beijing’s Yintai Centre and its boutique on Shanghai’s East Nanjing Road. Currently, the brand operates seven stores in mainland China; its products still can’t be found on e-commerce platforms like Tmall, JD.com and Secoo.
Will Dolce & Gabbana Ever Redeem Itself in China?
- Yaling Jiang
- August 22, 2020
On August 19, Dolce & Gabbana's launched its first ad on Weibo to promote the brand's pop-up store for Chinese Valentine's Day. Photo: Courtesy of Dolce & Gabbana
What Happened: Widely seen as a gesture to break the ice with the Chinese market after its disastrous campaign in the country two years ago, Dolce & Gabbana launched a new Weibo ad on August 19 that starred two virtual models for its Chinese Valentine’s Day pop-up store. Yet the move caused a backlash from the platform’s netizens, who chose not to let go of the brand’s previous misstep.
The Italian luxury brand’s 2018 “DG Loves China” campaign was accused of promoting outdated stereotypes. Yet it was widely distributed screenshots of racially-charged slurs, supposedly coming from the brand’s co-founder Stefano Gabbana, which led to a national uproar (the company later said that his account was hacked).
Still hurting from the incident, angry netizens didn’t just target the brand this time; they also aimed their outrage at Weibo for pocketing Dolce & Gabbana’s ad money despite its racially-charged history. One angry user said, “Is Sina Weibo so poor that it loses its bottom line?” Another added, “Do you really think the internet doesn’t remember?”
Jing Take: Will Dolce & Gabbana ever redeem itself in China? It doesn’t just depend on the fashion watchers and its target audience; the entire society must forgive the brand — and it will exert pressure from all angles if it’s still angry. As such, fashion media in China has rarely featured the brand’s collections over the last two years, Chinese models won’t walk their runways, and Chinese celebrities, KOLs, and online retailers have cut ties with the brand.
But there is a glimmer of hope for D&G in China: A few young fashion fans actually did appreciate its new line and campaign. At the end of July, through a paid partnership with SuperELLE (a Hearst-published quarterly magazine and digital media platform for millennials and Gen Zers), the brand dressed the media company’s virtual idols, Sam and Liz, in its new collection and won some positive comments on SuperELLE’s Weibo post. However, that blip of positivity is unlikely to sway the rest of China’s internet — at least for now.
The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.
Will Dolce & Gabbana Ever Redeem Itself in China?
Will Dolce & Gabbana ever redeem itself in China? It doesn’t just depend on the fashion world; the entire society must forgive the brand.jingdaily.com
Nothing inherently violent about destroying your own property. Kind of dumb, but not violent.just proves how violent China is, confirms what everyone else was thinking
There have been a number of brands over the years that Chinese consumers have threatened to boycott, but they ended up just fine.
So yeah, maybe you're right, but maybe I'm right.
Once again, I'd like to see statistics, before I can draw any conclusions.The key words here:''changing of time" . Gone are the era where chinese look up to the west. Financial crisis, Trump era, racists attitude against chinese(asian) and western Hypocrisy (no sanctions of Israel(Palestine), India (Kashmir), Saudi-Arabia (Yemen).
If you read the article, the chinese consumers ignored Lotte and D&G. So basically it tells you that no more profit to be made aka losing money. I cant speak of another market, but the chinese market is over for them. I suspect other foreign brands will follow suit and being replaced by other (national)brands who have the knowledge and skill of quality. After all Xin Jinping already warned for this scenarios before by repeating the phrase:''One cant eat chinese rice while smashing the rice bowl. Outsiders never took the threat seriously.
I can tell you that Chinese market is hyper competitive. once you lose market share, it's hard to regain it.Once again, I'd like to see statistics, before I can draw any conclusions.
This isn't an ideological issue for me, but one that's simply about the market and consumerism.
New trendy on Chinese social media today, people share their boycotting, burning and ripping off H&M Nike Adidas videos over those brands's Xinjiang remarks, espeially in Xinjiang regions, almost all H&M stores were shut down in Xinjiang.
just proves how violent China is, confirms what everyone else was thinking
These are government sponsored protests. The real protests never make it to the media and they are not against some clothing brand, but against the local governments.just proves how violent China is, confirms what everyone else was thinking
These are government sponsored protests. The real protests never make it to the media and they are not against some clothing brand, but against the local governments.
Chinese communists learnt from the adverse media coverage that the Tiananmen massacre brought to them and have since clamped down hard on the media.
If China was a peaceful country, every train station would not require a airport style metal detector to enter.
But London has the most intensive camera coverage in the world today and nobody is complaining about big brother when they were installed.China probably has more cameras than the rest of the world combined...