Zulfiqar
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Exactly!! the baby steps.. One good approach of Careem is employing women.. A nation without strong female section in business wont gonna make a good progress eventually.
They are. Apart from back office they are also employing them as drivers aka captains. I took a ride twice with women captains/drivers using their service even though I was a male. However, usually they usually allocate the female drivers to customers of same gender.
Pakistanis are generally involved in a lot of SMEs. However, this sector is under reported. FBR is cracking down on the informal sector so that majority of the economy is documented.
I do agree that we should use tech/digitization to get major share of the gig economy/remote working so that married women with families can contribute from home as well.