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A leading Pakistani mango exporter has urged the caretaker government to prioritize lifting non-tariff barriers for U.S. market access, ahead of the country’s general election on May 18.
Harvest Tradings CEO Ahmad Jawad told FreshFruitPortal.com the existing protocol of irradiation in the U.S. was too expensive.
“What we want is a playing field, and so the government should try to get us the same comfort and facility approvals that are given to Indian mango exports to the U.S.,” he said.
“India has its own irradiation facility that the USDA stamped – we have irradiation facilities in Lahore and one in Karachi, and if the U.S. would allow us to use these there would be a significant saving in cost.
“If we look at all the costs of getting into the United States, from production to packing to the irradiation in Iowa, it ends up costing US$21-23 per 2kg (4.4lbs) box. But if we were able to use our facilities in Pakistan the cost would be around US$13-15 per 2kg (4.4lbs) box, and that’s a big difference.”
Jawad has taken up the issue with the government in what he claims would be a beneficial move for both Pakistan’s industry and U.S. consumers.
“This issue was not a priority for the last government and that’s why it wasn’t executed,” he said.
“If they can take on this issue it will be good news for the business community of Pakistan. It would be a relief as the United States is the world’s largest importer of mangoes.
“We are optimistic that if this were to starting happening tomorrow, we could be shipping to the United States in June.”
As the world’s fifth-largest mango producer, Pakistan only exports 7% of its total production. Jawad said his company shipped to the Middle East, Canada, the U.K., Europe, China, South Korea and India.
He said success the Middle Eastern market often depended too much on supply while the European market would be better without middle men. For mango exports he identified five key high value markets to focus on – the U.S., Japan, Australia, South Korea and China.
Jawad expected the Japanese market to be open this coming season, and he hoped Australian protocols would improve for better access.
“They are set on vapor heat treatment and the plan is that these treatments will be imported from Japan to be installed in one or two months; one in Multan and another in Karachi.
“Negotiation has started with Australia as it has the requirement of laser treatment. In South Korea we are able to ship with hot water treatment, which is a much more cost effective option and we are trying to get this protocol in Australia.
“I have spoken personally with Australia’s newly appointed ambassador to Pakistan to ask him if he can put this on the agenda.”
He said these two markets could be very big for Pakistan in the future.
“Japan will already be opened I think by the time the season starts; our government has already approved the budget for vapor treatment plants to be imported from Japan.
“With Australia it could take a bit longer. I think probably next year Pakistan will be exporting mangoes to Australia.”
FreshFruitPortal.com
