Lollywood steals ardent Bollywood fans on Eid

[Omar1984]

LAHORE - While most of the city was celebrating Eid in the traditional way, several Lahoris found a very different way to celebrate the occasion.

Cinema houses in Lahore were jam-packed as new Lollywood movies began their screening from the first day of Eid, and brought some new talent to the front. With hit Bollywood film ‘Bodyguard’ featuring Salman Khan as competition, Lollywood jumped into the boxing ring with Reema’s much awaited ‘Love Mein Ghum’, and Syed Faisal Bokhari’s ‘Bhai Log’.

Probably the more hard-hitting of the two was Bhai Log, set in Karachi, revolving around the city’s gang wars. The film attempts to revive quality action tradition in Pakistani movies. By tackling a contextually important issue, Faisal Bokhari opened the door to socially relevant films. The computer generated effects of the film have been visibly done in post production, but the camera used is an HD which is much needed for Lollywood. Despite being set in Karachi, however the film makers could not leave behind the typical Punjabi village setting so ingrained in their style.
In certain online circles, however, many did not appreciate the movie as part of a good change in Lollywood. They alleged it was a ‘copy’ of Bollywood action movies and that it was the ‘same’ type of movie made earlier, with a different feel to it. However the movie still managed to break the shackles through its cinematography, its digital quality, editing, and even atmosphere. However many feel the movie gave an overly simplistic point of view of Karachi’s issues, and have reduced it to almost nothing else except two gangsters, out of which one named “Abba Bhai” almost sounds unreal. The film features Saima, Nadeem, Jawed Sheikh, Meera, Moammar Rana.
Reema’s marketing of her second film conjured sufficient intrigue amongst Pakistani audiences. However, compared to Bhai Log, ‘Love Mein Ghum’ drew a very different audience. Bhai Log’s action attracted the groups of boys, while Love Mein Gum’s romance catered to family sensibilities and brought them to cinema.

The film features Moammar Rana, Reema Khan, Nabeel Khan, and Araida in the leading roles, while it is produced and directed by Reema herself and supported by Lux, reflecting the potential of corporate sponsorship to aid successful Lollywood productions in the future. “Love Mein Ghum is the most expensive film to be made in Pakistan,” Reema said in an interview with Pakistan Today. “I have not compromised on any aspect of the movie, from music to clothes, and from sets to post production everything was done with an open heart with the best available technology for all stages of production.”

Despite Reema’s claims, the music and acting for the film is only above average, however, the film’s successful marketing created enough anticipation to rake in the audiences and restored the confidence of the industry. The movie also drew successful singers including Ali Zafar, who sung the title song, Abrar-ul-Haq, Kailash Kher and Shazia Manzoor, Sunidhi Chauhan, Rahat Fateh Ali Khan and Shaan with Pappu Samrat as choreographer.





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Comments (4)


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Narejo · 2 days ago
Bhai Log surp***ed expectations. Quite different and definitely worth a watch.
Love Main Ghum is awesome. Loved it! Report Reply

Narejo · 2 days ago
Bhai Log surp***ed expectations. It is quite different from the norm and definitely worth a watch.
Love Mein Ghum is awesome. Loved it! Report Reply

Moin · 2 hours ago
Bhai Log and Love me Gum is better movies than any other indian movie. Jugni by Syed Noor is also a good movie with good storyline, music, unforgettable performances by Shaan and Momi and Arif lohar. Loved it.

 

[Roybot]

Aren't Indian movies banned in Pakistan?

 

[Rafi]

The govt should give more tax breaks, the industry is reviving - and improving all the time.

 

[DelhiDareDevil]

Well done Lollywood, though I am sure more people in Pakistan went to see eveil bharti movie instead on eid day.

 

[darkinsky]

Well done Lollywood, though I am sure more people in Pakistan went to see eveil bharti movie instead on eid day.

india cinema is banned in pakistan

 

[Roybot]

india cinema is banned in pakistan

So what is Lollywood competing with? And what is this thread all about

 

[darkinsky]

personally i think these are bullshitt movies, rema directing the films, one belly dancer, prostitute making foolish movies, its a joke

 

[JonAsad]

So what is Lollywood competing with? And what is this thread all about

haha innocence- i like it -

 

[DelhiDareDevil]

I remember when I was young and seeing people in sari's in cinemas, then my parents told, its EID and they were all cueing up to see Kal ho na ho.

I thought they was a wedding going on in the cinema for a second, never seen it so attractive and nice before.

 

[darkinsky]

So what is Lollywood competing with? And what is this thread all about

its not about competition, its about the bolly watchers going to see some pakistani films

personally i dont think independent film makers must be encouraged, there must a good company like WB, universal etc producing the movies in pak, independent movies are cheap made movies

 

[Omar1984]

I remember when I was young and seeing people in sari's in cinemas, then my parents told, its EID and they were all cueing up to see Kal ho na ho.

I thought they was a wedding going on in the cinema for a second, never seen it so attractive and nice before.

Eid is a time to relax and spend time with family, go out to the park or watch a movie....but our women dont wear saris especially not on Eid...you probably mistaked them for Shalwar Kameez.

 

[darkinsky]

I remember when I was young and seeing people in sari's in cinemas, then my parents told, its EID and they were all cueing up to see Kal ho na ho.

I thought they was a wedding going on in the cinema for a second, never seen it so attractive and nice before.

my parents told, its EID

 

[FreekiN]

Indian movies were unbanned you idiots.

Anyways, I saw "Bol" here in America over "BodyGuard."

Worth it.

 

[DelhiDareDevil]

Eid is a time to relax and spend time with family, go out to the park or watch a movie....but our women dont wear saris especially not on Eid...you probably mistaked them for Shalwar Kameez.

Yeh my mistake, I think we Indians call it suits, ie leggings with a long top with a chuni.

 

[Roybot]

I was made to watch Bodyguard on Eid day.



Worst film ever! Thank god for smart phones and games, or else I would have killed myself.