LeveragedBuyout
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First, investing through anime, now tourism promotion through anime?
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Embassy of Israel Releases Promotional Anime - Japan Real Time - WSJ
Embassy of Israel Releases Promotional Anime
ByJohn D'Amico
The Embassy of Israel in Japan unveiled an unexpected promotional effort yesterday: an online anime series.
Running in a series of seven installments on the embassy’s official YouTube channel, the anime with a comedic touch” will introduce facts about Israel to Japanese viewers, according to the project announcement. It features the adventures of two sisters, Saki and Noriko, as they explore Israel on vacation. Also making an appearance is the embassy’s official anime mascot, Shalom-chan, a parrot adorned with the Star of David and carrying an olive branch. Shalom-chan “is working hard for world peace as Israel’s goodwill ambassador,” the mascot’s official biography states.
In the first episode, the two sisters touch down at Ben Gurion Airport and get a taste of city life. The younger sister, who at first thought Israel was nothing but desert, is won over by the modernity, safety, and good wine of the country. It turns out, however, that the elder sister is having some trouble in her marriage, ending the episode with a note of foreboding.
Throughout the episode, Shalom-chan provides facts about Israel, ranging from basic information about population to the popularity of Japan in Israel. The embassy used the company Manganimation to produce the videos. According to data from Israel’s Central Bureau of Statistics, so far just under 10,000 Japanese have visited Israel as tourists this year.
Reaction online to the video seems mixed.
"Watching the anime produced by the Israeli Embassy I got really angry."
Others took to parody, copying the opening line of the video "Let's go to Israel!" but pairing it with a quite different picture.
"The promotional anime made by the Israeli Embassy was surprisingly interesting. I look forward to its continuation."
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Embassy of Israel Releases Promotional Anime - Japan Real Time - WSJ
- October 29, 2014, 2:53 PM JST
Embassy of Israel Releases Promotional Anime
ByJohn D'Amico
The Embassy of Israel in Japan unveiled an unexpected promotional effort yesterday: an online anime series.
Running in a series of seven installments on the embassy’s official YouTube channel, the anime with a comedic touch” will introduce facts about Israel to Japanese viewers, according to the project announcement. It features the adventures of two sisters, Saki and Noriko, as they explore Israel on vacation. Also making an appearance is the embassy’s official anime mascot, Shalom-chan, a parrot adorned with the Star of David and carrying an olive branch. Shalom-chan “is working hard for world peace as Israel’s goodwill ambassador,” the mascot’s official biography states.
In the first episode, the two sisters touch down at Ben Gurion Airport and get a taste of city life. The younger sister, who at first thought Israel was nothing but desert, is won over by the modernity, safety, and good wine of the country. It turns out, however, that the elder sister is having some trouble in her marriage, ending the episode with a note of foreboding.
Throughout the episode, Shalom-chan provides facts about Israel, ranging from basic information about population to the popularity of Japan in Israel. The embassy used the company Manganimation to produce the videos. According to data from Israel’s Central Bureau of Statistics, so far just under 10,000 Japanese have visited Israel as tourists this year.
Reaction online to the video seems mixed.
"Watching the anime produced by the Israeli Embassy I got really angry."
Others took to parody, copying the opening line of the video "Let's go to Israel!" but pairing it with a quite different picture.
"The promotional anime made by the Israeli Embassy was surprisingly interesting. I look forward to its continuation."
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