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Is this Chinese drone maker worth $10 billion?

DJI's new Matrice 100 drone avoids obstacles and flies for 40 minutes at a time
June 8, 2015



A project at Shanghai's Fudan University demosntrates Guidance's capabilities by identifying illegally parked cars from above

Getting to grips with piloting a drone can involve a steep and expensive learning curve. How these vehicles can be made to avoid crashing into stuff is a question that has plagued the technology from the outset. But the world's largest drone maker DJI says it has now developed a solution. Simply called Guidance, its obstacle avoidance system integrates with its new developer-focused Matrice 100 quadcopter and promises to make busted rotor-blades a thing of the past.

Building functional and reliable obstacle avoidance systems has been something of a focus for drone-makers looking to get out ahead of the pack. Last year's AirDog drone, which raised more then US$1 million on Kickstarter, delayed shipping as it worked to refine its promised obstacle avoidance system. In February this year, a team of Swiss technologists won the US$1 million Drones for Good competition with a quadcopter that fliesinside a protective spinning cage to safely travel through confined spaces. There are even obstacle-detecting sonar systems in the works that can beretrofitted to popular drones to make them safer to fly.

So perhaps it was just a matter of time before industry heavyweight DJI came to the party with what it claims is the first commercially-available collision avoidance system for drones. Guidance relies on an array of ultrasonic sensors and stereo cameras to detect when the drone flies too close to objects, with this range configurable and can extend to 20 m (65 ft).






It consists of a programmable hardware attachment that DJI says can be mounted to any robotic system with USB and UART connection ports. As proof of the system's capabilities, the company points to a project at Shanghai's Fudan University, where researchers combined Guidance with Intel processors to identify illegally parked cars from above.

The project is designed to help city workers sniff out dodgy parking jobs, all while the drone avoids lamp posts and trees. The system works by determining the position and orientation of a parked car, and if deemed unsatisfactory, snapping a photo of the license plate and relaying it back to a central database.

DJI rolled out Guidance as part of a wider announcement detailing, among other things, its new Matrice 100 quadcopter for developers. Where its earlier drone models have generally been designed with specific users in mind (largely beginner to professional aerial photographers), the Matrice 100 is billed as something of a blank canvas for researchers to bring their own ideas to life.

Ready to fly out of the box with dual battery slots and a whopping 40 minutes flight time, the Matrice 100 features several communication ports, power supply leads and expansion bays for extras components, so that additional hardware can be fixed to the drone to afford it new functionality.






"We're excited to see how researchers and developers will use this platform to test how aerial technology can be used for agriculture, inspection, search and rescue and several other fields," says Frank Wang, DJI CEO.

DJI also announced SDKs for both the Inspire 1 and Phantom 3quadcopters, aimed at offering developers with bright ideas a way to bringing innovative applications and functionality to the drones.

DJI will begin shipping both the Matrice 100 and Guidance system at the end of June. The Matrice 100 will be priced at $3,299 and Guidance will cost $999.

DJI is now more a holding company that has investments in a host of drone-related businesses than simply the largest drone maker in the world。:D
 
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If Whatsapp can be sold for USD 19,000,000,000 ...... then why not!
 
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Yes. I guess this includes software and optics. It is almost a global monopoly. :tup:

Exactly。Case in point:

DJI and Accel Launch SkyFund to Seed Innovation Across the UAV Ecosystem

JUNE 1, 2015 BY GISUSER

SkyFund aims to accelerate entrepreneurship throughout the aerial economy

SHENZHEN, China & PALO ALTO, Calif., May 27, 2015 — Global adoption of commercial, industrial and consumer unmanned aerial vehicles (UAVs) illustrates a tremendous opportunity for developers, entrepreneurs and businesses. To accelerate market innovation, growth and maturity, DJI and Accel today launched the SkyFund as the first-of-its-kind investment vehicle to stimulate the UAV developer ecosystem through access to capital, technology and resources.

SkyFund is designed to galvanize creative entrepreneurial energy and drive mainstream adoption of drone-based vehicles and services. The fund will invest in leading early-stage companies across the categories of robotics and machine intelligence, software, computer vision and navigation, multimedia communities and tools, services and more. In particular, SkyFund will support entrepreneurs and developers building on the DJI SDK to create industry-specific software applications for mapping, imaging, agriculture, inspection and beyond.

In addition to seed capital, SkyFund-backed companies will gain exclusive access to a range of resources through DJI and Accel. DJI will contribute product and technical resources, platform-level support around the DJI SDK and product APIs, access to preferred demos and beta programs, co-branding opportunities and go-to-market support to help entrepreneurs get their initial concepts off the ground. Accel, meanwhile, will draw upon its extensive history working with preeminent developer communities — like Atlassian, Braintree, Cloudera, Couchbase, Dropbox, Facebook, Segment and many others — to help develop and implement best practices around developer evangelism, community building and scalable support channels.

SkyFund companies will also have access to an advisory board composed of thought leaders, practitioners, hackers and academics across the UAV landscape. Advisors will offer domain expertise and perspectives on critical matters facing modern UAV companies, including regulatory affairs, robotics and AI leadership, developer evangelism, privacy concerns and best practices in scaling large, enduring technology businesses. Inaugural members of the advisory board include Greg Duffy, Founder of Dropcam (and licensed helicopter pilot); Dr. Vijay Kumar, Dean of Engineering and Director of the GRASP Laboratory at the University of Pennsylvania; Sam Lessin, former Head of Product Management at Facebook; Nick Schrock, Director of Engineering at Facebook; Jeff Seibert, Director of Developer Platform at Twitter; Anne Swanson, Partner in Cooley LLP’s Regulatory Communications Practice; and Dick Wolf, Emmy Award-winning TV producer who is incorporating UAVs into shows like Law & Order,Chicago Fire and Chicago P.D.

Quotes:

“DJI is fast becoming the aerial platform of choice thanks to the company’s forward-thinking and premium products, easy-to-use flight system, quality construction and modularity,” said Sameer Gandhi, partner at Accel. “We’ve been fortunate to help seed many preeminent developer communities with companies like Atlassian, Braintree, Cloudera, Dropbox, Facebook, and many others. We believe DJI has the potential to become the next great platform opportunity to drive innovation in dozens of industries.”

“SkyFund was created to develop new and amplify existing technology from around the world by championing developers and sparking a sense of curiosity about unmanned vehicles and services,” said Eric Cheng, general manager for San Francisco and director of aerial imaging at DJI. “Hundreds of developers already use DJI’s platform, and SkyFund enables us to fund developers and businesses that imagine new opportunities.”

“It’s amazing to think about the types of opportunities that DJI has opened up with its aerial robotics technology,” said Dick Wolf, SkyFund Advisory Board Member and TV Producer. “It has allowed me to completely reimagine the creative process. It’s a thrilling time and I’m looking forward to helping SkyFund companies bring some amazing ideas to life.”

DJI and Accel Launch SkyFund to Seed Innovation Across the UAV Ecosystem | GISuser.com
 
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Have u received DJI's new year greeting card?
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@GS Zhou @TaiShang @cirr @Martian2
 
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