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China to assist in film industry revival



Monday, January 19, 2009
Islamabad

A good news for the country’s ailing film industry has arrived from the north, as China has shown its overwhelming eagerness to invest in Pakistan’s film industry and a joint film venture between the two neighbours is on the cards.

“China is anxious to invest in Pakistan’s film industry and both the sides will soon be engaged in joint filmmaking activities, which will surely boost the reeling industry’s production standards,” Chairman Central Board of Film Censors (CBFC) Malik Shahnawaz Noon told APP here Sunday.

The CBFC chairman informed that a 12-member delegation from Pakistan is scheduled to visit China during the first week of March this year to discuss the options for improving the standard of filmmaking in the country.

Meanwhile, deliberations between the film industry experts across the border would also focus on providing a conducive environment and resources to artists, directors and producers of the industry.

He said the Board is making concrete endeavours for reviving the old prestige of the film industry in Pakistan, as it could add to revenue generation for the economy besides the provision of healthy entertainment opportunities to the citizens.

Construction of a film complex in the capital to protect old films and preserve profiles of all the artists is on the cards while the Film Censor Board office in the cultural heart of Lahore would be made functional to carry on the censor procedure of the films within the city.

“We are going to organise an international seminar in Lahore next week to seek inputs from the artists of different countries for formulating strategies to steer the film industry out of crises,” he said.

Glamour is no doubt an essential part of film productions, however, vulgarity should be avoided and films be used as a medium to maintain strong moral values in the society, besides bringing enjoyment to the viewers, the chairman remarked.

He said authorities are engaged in conducting raids to stop the exhibition of vulgar films at different cinema houses across the country.
 
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